1. monday morning wake up call - africa building brands-china_2013

60
An inspired case for Africa. Thebe Ikalafeng

Upload: icca

Post on 06-Jul-2015

184 views

Category:

Business


0 download

TRANSCRIPT

Page 1: 1. Monday morning wake up call - africa building brands-china_2013

An inspired case for Africa.Thebe Ikalafeng

Page 2: 1. Monday morning wake up call - africa building brands-china_2013
Page 3: 1. Monday morning wake up call - africa building brands-china_2013
Page 4: 1. Monday morning wake up call - africa building brands-china_2013
Page 5: 1. Monday morning wake up call - africa building brands-china_2013
Page 6: 1. Monday morning wake up call - africa building brands-china_2013
Page 7: 1. Monday morning wake up call - africa building brands-china_2013
Page 8: 1. Monday morning wake up call - africa building brands-china_2013
Page 9: 1. Monday morning wake up call - africa building brands-china_2013

=

Page 10: 1. Monday morning wake up call - africa building brands-china_2013
Page 11: 1. Monday morning wake up call - africa building brands-china_2013
Page 12: 1. Monday morning wake up call - africa building brands-china_2013

1992 : US$1 billion

Page 13: 1. Monday morning wake up call - africa building brands-china_2013

2011 : US$140 billion

Page 14: 1. Monday morning wake up call - africa building brands-china_2013
Page 15: 1. Monday morning wake up call - africa building brands-china_2013
Page 16: 1. Monday morning wake up call - africa building brands-china_2013
Page 17: 1. Monday morning wake up call - africa building brands-china_2013
Page 18: 1. Monday morning wake up call - africa building brands-china_2013
Page 19: 1. Monday morning wake up call - africa building brands-china_2013
Page 20: 1. Monday morning wake up call - africa building brands-china_2013
Page 21: 1. Monday morning wake up call - africa building brands-china_2013
Page 22: 1. Monday morning wake up call - africa building brands-china_2013
Page 23: 1. Monday morning wake up call - africa building brands-china_2013
Page 24: 1. Monday morning wake up call - africa building brands-china_2013
Page 25: 1. Monday morning wake up call - africa building brands-china_2013
Page 26: 1. Monday morning wake up call - africa building brands-china_2013
Page 27: 1. Monday morning wake up call - africa building brands-china_2013
Page 28: 1. Monday morning wake up call - africa building brands-china_2013

BlameBegBorrow

Page 29: 1. Monday morning wake up call - africa building brands-china_2013

BRAND

Page 30: 1. Monday morning wake up call - africa building brands-china_2013
Page 31: 1. Monday morning wake up call - africa building brands-china_2013
Page 32: 1. Monday morning wake up call - africa building brands-china_2013
Page 33: 1. Monday morning wake up call - africa building brands-china_2013

Most Valuable BrandsNo. Brand Value $M Country

1. 182,951

2. 115,985

3. 107,857

4. 95,188

5. 76,651

6. 74,286

7. 73,612

8. 68,870

9. 49,151

10. 47,041

88. 9,273

Source: Milward Brown Top 100 Brandz

Page 34: 1. Monday morning wake up call - africa building brands-china_2013
Page 35: 1. Monday morning wake up call - africa building brands-china_2013
Page 36: 1. Monday morning wake up call - africa building brands-china_2013

BUILDING BRANDS IN

AFRICA

Page 37: 1. Monday morning wake up call - africa building brands-china_2013
Page 38: 1. Monday morning wake up call - africa building brands-china_2013

2007“So now I can proudly carry my Ghana-must-go to the airport

without people pitying me.”

n8902379_31071091_3370.jpg (31.3 KB, 320x480 )

Page 39: 1. Monday morning wake up call - africa building brands-china_2013
Page 40: 1. Monday morning wake up call - africa building brands-china_2013
Page 41: 1. Monday morning wake up call - africa building brands-china_2013
Page 42: 1. Monday morning wake up call - africa building brands-china_2013
Page 43: 1. Monday morning wake up call - africa building brands-china_2013
Page 44: 1. Monday morning wake up call - africa building brands-china_2013

i-Tikoloshe –Be very afraid.

Page 45: 1. Monday morning wake up call - africa building brands-china_2013
Page 46: 1. Monday morning wake up call - africa building brands-china_2013

i-Tikoloshe –Be inspired.

Page 47: 1. Monday morning wake up call - africa building brands-china_2013
Page 48: 1. Monday morning wake up call - africa building brands-china_2013
Page 49: 1. Monday morning wake up call - africa building brands-china_2013
Page 50: 1. Monday morning wake up call - africa building brands-china_2013

“ This agreement marks an important milestone in our efforts to promote and protect Ethiopia's speciality coffee designations,"Getachew Mengistie, director general of the Ethiopian Intellectual Property Office.

Page 51: 1. Monday morning wake up call - africa building brands-china_2013

Financial access in Kenya jumped from less than 5% in 2006 to over 70% in 2010 (World Bank).

Page 52: 1. Monday morning wake up call - africa building brands-china_2013
Page 53: 1. Monday morning wake up call - africa building brands-china_2013

“Our aim is to promote co-operation, innovation and the exchange of new ideas in technology so that our products and technologies continue to respond to the real needs and conditions of the continent,” Samsung Electronics Africa’s President, Mr. K.K. Park

Page 54: 1. Monday morning wake up call - africa building brands-china_2013
Page 55: 1. Monday morning wake up call - africa building brands-china_2013
Page 56: 1. Monday morning wake up call - africa building brands-china_2013

Views:8,080 By flaabmia

imagehttp://wwwimage300494http://i418

Page 57: 1. Monday morning wake up call - africa building brands-china_2013

Thinking Local, Acting Global.

Page 58: 1. Monday morning wake up call - africa building brands-china_2013
Page 59: 1. Monday morning wake up call - africa building brands-china_2013

• Think local, act global.• Build Partnerships.• Inspire and innovate new ways.• Invest in Africa.

In a nutshell . . .

Page 60: 1. Monday morning wake up call - africa building brands-china_2013

www.ikalafeng.comww.brandleadership.com

www.brandafrica.net

[email protected]@thebeikalafeng