20 things you can do as a comms person with social media
Post on 17-Oct-2014
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Advice for local government communications people. A presentation given at LG Comms event at Cardiff in January 2012.TRANSCRIPT
Things You Can Do With Social Media As A Comms Person
Dan Slee, Walsall Council, LG Comms, Cardiff, January 2012.
4420
How did we used to tell people?
When I was a kid….
+
“Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.”
- Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,
December 2011
“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”
- Adrian Short, web developer
We’ve been here before...
We’ve been here before...
We’ve been here before...
We’ve been here before...
We’ve been here before...
441 Share the sweets
441
441
442 Social media is SOCIAL!
442 Social media is SOCIAL!
443 Help make sure there’s a low barrier to entry
444 Icelandic Constitution Facebook
445 How many? Have lots...
446 Dudley Council Leader’s Q&A
447 Stage a campaign
447 Stage a campaign
#nccourday
Routine is interesting
xxxxxxxxxxxwateraidpicxxxxxxxxxxxx
Afterwards, do a highlights package...
448 Be engaging
448 Be engaging
Share others content...994
4410 Be engaging
CrisisComms
4410
Case study: riots
4411
Use Flickr (you don’t have to be a photographer!)
4411
114411Stage a Flickr meet
114412Have A Photostream
379,000 in 10 months
114413
Take the rebuttal online
Respect bloggers...9144
60 a day
6,000 a day
4,000 a month1,000 Facebook
likes
A hyperlocal case study:Fire in Selly Oak
Five hours later...
Four hours later...
Wikipedia9154
The Alchemist in Search of the Philosopher's Stone, by Joseph Wright, 1771
Derby Museum and Art Gallery
GLAM Derby project
9
164
9174
Publish Open Data
Dud
184
Infographics
(and data visualisation)
194
Go to unconferences
204
Don’t be frightened to
Innovate!
Creative Commons creditsSweets: http://flic.kr/p/92Ra8X
Stop sign: http://flic.kr/p/6NRMpCChains: http://flic.kr/p/9QLD1Z
Flooding: http://flic.kr/p/9abd1KSwimming: http://flic.kr/p/73c31x
Tim Berners-Lee: Paul Clarke http://en.wikipedia.org/wiki/File:Timbernerslee.jpg
