No Person is an Island:How Relationships Make Things Better

Ian Glazer Senior Director, Identity

Salesforce @iglazer

What have we done?

Manage the outside worldlike the inside world

Customers and Partners=

Employees

We’ve done poorly

– No one. Ever.

“Treat your customers like your employees”

DEDICATIONTaking money out of your pocket and

putting it into ours

mysql> select * from users; +----+--------+--------+----------------------+ | id | f_name | l_name | email | +----+--------+--------+----------------------+ | 1 | Bobby | Tables | lil_bob@xkcd.com | | 2 | Scott | Tiger | housecat@oracle.com | | 3 | Babs | Jensen | daisypop89@gmail.com | +----+--------+--------+----------------------+ 3 rows in set (0.00 sec)

BobbyScott

DaisyUs

dc=com | dc=example | ou=north | cn=Bobby Tables, mail=lil_bob@xkcd.com | ou=west | cn=Daisy Jensen, mail=daisypop89@gmail.com cn=Scott Tiger, mail=housecat@oracle.com

♡

BobbyScott

DaisyUs

We knew this wasn’t going to work.

We’ve known this wasn’t going to work…

since 1623!

Reports To

Works with

Reports To

Reports To

Owns

OwnsWorks with

Reports To

Reports To

Owns

Reports To

Owns

Paired

Sends data to

Controls

Works with

Reports To

Reports To

Owns

Owns

Uses

Reports To

Gets data from

Owns

Reports To

Paired

Owns

UsesConstrains Choice Of

Works with

Reports To

Reports To

Owns

Owns

Uses

Controls

Sends data to

Gets data from

Owns

UsesDrives

Reports To

Paired

Owns

Reports To

Constrains Choice Of

Works with

Reports To

Owns

Owns

Uses

Controls

Sends data to

Gets data from

Owns

Uses

UsesDrives

Can send data toRidden in

Ridden in

The Connected World

What should we do?

Acknowledge that relationships exist

Your customers Their things

You

Person

Person

Design systems and processes using

relationships

This isn’t new

Org

Person

Person

Person

Person

CRM

Org

Person

Person

Person

Person

CustomerRelationshipManagement

Org

Person

Org

Org

Org

VRM

Org

Person

Org

Org

Org

VendorRelationshipManagement

Org

Person

Person

Person

Org

Person

Org

Thing

Thing

Org

Person

Person

Person

Org

Person

Org

Thing

Thing

IRM

Org

Person

Person

Person

Org

Person

Org

Thing

Thing

IdentityRelationshipManagement

Identity Relationship Management

Relationships canre-humanize our

digital interactions

– Every troll on the Internet

“It’s not a person. It’s just a post on a screen.”

Platforms meant to provide human-to-human interactions, contact, and

closeness at scale

often dehumanize those very interactions.

Use relationships to manage our interactions

mysql> select count(*) from users where happy_to_be_row=‘TRUE'; +----------+ | count(*) | +----------+ | 0 | +----------+ 1 row in set (0.00 sec)

Thing

Thing

Thing

Thing

Thing

Thing

Thing

Thing Us

Thing

Person

Thing

Thing

Thing

Thing

Thing

Thing

Thing Us

What I know about relationships:

Scalability

• Number of actors

• Number of attributes

• Number of relationships

• Number of actors

• Number of attributes

• Number of relationships

• Administration

Select a device to manage: EB:43:F6:F8:18:3100:0D:58:AB:9B:FCB7:E8:56:E7:0C:96E8:DD:27:0F:B1:5D00:0E:60:5C:81:7E00:0D:58:5C:87:A221:C9:D0:11:7B:7900:0E:58:7C:50:CA00:0E:58:7B:50:B100:11:D9:40:90:0E00:11:D9:64:CD:0A6B:70:9F:D0:B6:918C:2E:AA:40:DF:7900:08:9B:DA:10:DC21:C8:D0:11:7B:7900:0D:46:AB:9B:FC00:12:D8:40:90:0E00:0E:59:7B:50:B2E8:DD:28:0F:B1:4500:0E:58:7C:50:CA

00:0E:58:7C:50:CA00:0E:58:7B:50:B100:11:D9:40:90:0E00:11:D9:64:CD:0A6B:70:9F:D0:B6:918C:2E:AA:40:DF:7900:08:9B:DA:10:DC21:C8:D0:11:7B:7900:0D:46:AB:9B:FC00:12:D8:40:90:0E00:0E:59:7B:50:B2E8:DD:28:0F:B1:45EB:43:F6:F8:18:3100:0D:58:AB:9B:FCB7:E8:56:E7:0C:96E8:DD:27:0F:B1:5D00:0E:60:5C:81:7E00:0D:58:5C:87:A221:C9:D0:11:7B:79EB:43:F6:F8:18:3100:08:9B:DA:10:DC00:11:D9:40:90:0E

EB:43:F6:F8:18:3100:0D:58:AB:9B:FCB7:E8:56:E7:0C:96E8:DD:27:0F:B1:5D00:0E:60:5C:81:7E00:0D:58:5C:87:A221:C9:D0:11:7B:7900:0E:58:7C:50:CA00:0E:58:7B:50:B100:11:D9:40:90:0E00:11:D9:64:CD:0A6B:70:9F:D0:B6:918C:2E:AA:40:DF:7900:08:9B:DA:10:DC21:C8:D0:11:7B:7900:0D:46:AB:9B:FC00:12:D8:40:90:0E00:0E:59:7B:50:B2E8:DD:28:0F:B1:4500:0E:58:7C:50:CAE8:DD:27:0F:B1:5D6B:70:9F:D0:B6:91

Acknowledgeable

Happy birthday tomy super awesome partnerwho doesn’t know who I am

All parties need to know

Asymmetry of Power

Law of Gross Tonnage

Law of Gross Tonnage

Provable

Single Party Asserted: X relates to Y because X says so

I work for her

Multi-Party Asserted: X relates to Y because X and Y say so

She works for meI work for her

3rd-Party Asserted: X relates to Y because Z says so

HR

Sally works for Mary

Social network can be that authority

Authority for devices and things?

Actionable

Can perform actions Q, W, E

Can perform actions Z, Y, Z

Can perform actions Q, W, E

Can perform actions Z, Y, Z

Can perform actions Q, W, E

Can perform actions Z, Y, Z

?

?

Constrainable

With my permission,it can report location

It can constantly report energy use

It can only be used by customers with

active licenses

Consent

Consent

It can only be used by customers with

active licenses

Consent

Consent

DRM

Immutable

Built by

Built by

Transferable

Temporary Transference

Client

Temporary Transference

Delegate

Client

Acts on behalf off client

Temporary Transference

Client

Acts on behalf off client

Temporary Transference

Client

Permanent Transference

Owns

Permanent Transference

Owns

Customer Of

Permanent Transference

Owns

Customer Of

Activatable

Inactive relationships

Drives Insures

Manufactured By

Active Relationships

Active Relationships

Active Relationships

Customer

Active Relationships

Customer

Owns

Possesses

Active Relationships

Customer

Owns

Possesses

Owns

Associated

Active Relationships

Customer

Owns

Possesses

Owns

Associated

Active Relationships

Customer

Owns

Possesses

Owns

Associated

Revocable

Right to be Forgotten

Oh yeah life goes on

Oh yeah life goes on

Long after the thrill

Long after the thrill

Of the relationship is gone

Of the relationship is gone

Owns

Built By

Acts on behalf of

Owns Paired

Owns

Built By

Owns Paired

Acts on behalf of

Owns

Built By

Owns Paired

Acts on behalf of

Owns

Built By

Paired

Acts on behalf of

There’s still data

here

There’s still data

here

Relationships

• Scalable

Relationships

• Scalable

• Acknowledgeable & Provable

Relationships

• Scalable

• Acknowledgeable & Provable

• Actionable & Constrainable

Relationships

• Scalable

• Acknowledgeable & Provable

• Actionable & Constrainable

• Immutable & Transferable

Relationships

• Scalable

• Acknowledgeable & Provable

• Actionable & Constrainable

• Immutable & Transferable

• Activatable & Revocable

Relationships

How would things get better?

Behave like we do in the real world

with all the efficiencies of the online world.

How and What People and Things

How can we use relationships?

I don’t know.

I need your help.

Identity Relationship Management

Working Grouphttp://kantarainitiative.org/confluence/display/irm/Home

You

You

Person

Thing

You

Partner

Person

Thing

Thing

You

Partner

Person

Person

Org

Thing

Thing

Org

You

Person

Partner

Person

Person

Org

Thing

Thing

BobbyScott

DaisyUs

Rich Meaningful

Manageable Humanizing

Thanks!iglazer@salesforce.com

@iglazer