Framework for CPWF f dinformation and 

communication services 

Emerging ways to t th i f tistrengthen information and communication at 

all levelsall levels 

Objectives of the sessionObjectives of the session Provide Basins withProvide Basins  with

Scope of  information & communication within CPWFOverview of information and communication services 

Add i l t d tAddress issues related to information & communication that have already been raisedthat have already been raised

Why information & communicationcommunication LearningLearning Access to information & ideasEmpowerment & Ensuring voiceg

We take a broad view of information and communicationinformation and communication Focused on behavior change, g ,learning, facilitationInformation & data 

tmanagementKnowledge Sharing (use of IT learning tools)g )Communication for Development Process facilitationPolicy advocacy /working w/mediaw/mediaBranding/terminology

Networked approach, Decentralized & contextualized • Internal communication & coordination•Outreach (media, news, intelligence, networking)• Corporate Communication • Synthesis and documentation of research 

Program Program •Coordinate and support basins, projects and topic working groups

•Develop guidelines and standards for use across

level level 

•Develop basin communication strategy •Coordinate communication & info management in basin•Outreach (communication products, website media, news, i t lli )

Basin Basin intelligence)

• Policy advocacy /process facilitation/networking• Support projects to integrate communication 

levellevel

•Sharing information with other projects•Develop communication plan linked to OLMs•Documentation of research • Internal communication

Project levelProject levellevel level 

Strategic Communication linked to defined changesdefined changes

Assess & AnalyzeM&E y(Who/What)•Objectives, assessment KAS•Identify changes and how to best achieve

&(reflect and revise based on learning)

Design (how)•Design of messages, media, appeals and channels 

Use & Implement 

Produce and develop• Test • Adapt

What services we can provideWhat services we can provide 

Internal sharingInternal sharing

Info and Info and 

Global knowledge sharing 

Global knowledge sharing 

Influencing the global agendaInfluencing the global agenda

Commsupport Commsupport 

Support to BasinsSupport to BasinsProgram communication 

Program communication 

Internal sharing/communicationInternal sharing/communication Info to manage What for Potential system

Publications & reference Collect, capture and present Currently in-built into site, D-materials our explicit knowledge space under consideration

Finalized documents Collect & document internal Knowledge treedocuments

g

Working documents Develop ideas and concepts mutually with several people

Google docs

PowerPoints Collect our explicit SlideSharePowerPoints Collect our explicit knowledge

SlideShare

Photos Flickr

Videos, films, etc YouTube

CPWF Contacts Networking and info sharing zoho

Research data sets Focus on meta-data. Feed into suitable not time-bound i tit ti l t

Website for Phase 1, open for an improved system (i.e. D )institutional systems. D-space)

Events Know who is doing what. Google calendar

Global knowledge sharing What we can provide What For

Document repository and  Disseminating International Publication Goodslinkages to global knowledge banks

(CPWF publications)System to be linked to CG system and others (i.e. Google books, etc)

Negotiation with publishers (journals and books)

Support to negotiating access and reuse rights to ensure we can use widely

CPWF Publication series Working PapersBriefing Notes Outcome storiesCase studies 

Links to other service providers/ k l d b k

Intelligence gathering on ways to link with other i il t kknowledge banks similar networks Facilitating access to information 

Support to basins ppWhat we can provide What For

Support to Basin Comm/Info staff

•Guidelines and standards•Support in conceptualizing targeting and developingstaff  Support in conceptualizing, targeting and developing communication products to different audience •Provide tools and approaches (or share between)•Developing network to learn and share/capacity build 

Process facilitation and documentation support

•Support to facilitating meetings, designing workshop processdocumentation support process

Documenting results •Writing, use of  vide and other materials •Writeshop processesWriteshop processes 

Links to other serviceproviders/knowledge banks

•Intelligence gathering on ways to link with other similar networks p g

Program CommunicationProgram Communication What we can provide What For

Key messaging identification •Identify key messages of work and how they can be packaged for different audiences and.or adapted to regional/national levels

Promotional materials •Consistent use of terms/identity •Production of Brochures, posters, etc to get out messages to donors investors and othersmessages to donors, investors and others. 

Website support • to show what the working group has been producing 

Contact and partners support •Intelligence on potential partners, contact information etc 

Influencing global agendaInfluencing global agendaWhat we can provide What For

Linkages to media •Linking to media through our own contacts or media service companies, writing support to get messages out, etc. Gl b l i i•Global progamming on rivers

Maintaining events calendar Providing intelligence on strategic meetings that are held globally and regionallyheld globally and regionally

Strategy support •Ideas for getting messages more broadly heard at global processes. g p

DiscussionDiscussion Clarifications on overallClarifications on overall focus and scope? Anything missed?y g