19 tips to improve your email marketing subject lines
TRANSCRIPT
www.omnepresent.com
19 Tips to Improve Your Email Marketing Subject Lines By OmnePresent
www.omnepresent.com
Introduction● Audience always judge an email by its
subject line● It is essential that your subject line should
attract email recipients even though subject lines are a small part of your message
● Subject line is the first impression you have on your recipient
● Your email content get opened, read and clicked only through effective subject line
● Here are few tips to improve your email marketing subject lines
www.omnepresent.com
Tips to Improve Subject lines● Keep it concise
o Your subject line should not exceed 50 characters
o It may prove difficult to make your point in so few words but it is effective
● Nobody likes talking to a roboto A person becomes frustrated when he calls
and could not get hold to an actual persono The point is never use email address:
[email protected] Email address makes people look less
personable and stops them adding your email to their address book
www.omnepresent.com
● Catch recipients’ eye using personalization tokenso Everyone loves the sound of their own
nameo Adding recipient names adds a feeling of
understanding● Add preview texts to email
o It increases your open rates significantlyo Gives viewers a glance into the email
www.omnepresent.com
● Complex Language vs. Clarityo Complex, flowery language is given
sometimes less importance than clarity
o Goal behind the subject should be clear
● Never make false promiseso By making false promises, never
try to get your email openedo This will irritate your audience and
probably will unsubscribe you
www.omnepresent.com
● Speaking of Making Promiseso Use subject like “your new ebook
inside” or “your guide awaits ” than a simple “thank you” when a visitor has downloaded an offer which is delivered through email
● A great idea is A/B testingo On most of your content, you should
use this testing and your email subject is no different
www.omnepresent.com
● Use deadlines subjecto Encourage your readers to act now by using
deadlines like “today only” or “24 hour giveaway”
● Benefit to viewer from your emailo Make it clear and use subject like “Increase
your open rates by 50% today” which is more appealing than “How to increase open rates”
www.omnepresent.com
● When possible minimize a boring detailo Boring details is a waste of your precious wordso For example, sending an order confirmation do
not use “Your order is being processed” else use “Order #9874789654789 is being processed?”
● Send an email at the right time with the right subject lineo For example, sending an email at 4:45 pm is
the right time to send email when most people are about to leave work
www.omnepresent.com
● An effective practice of using numbers in your subject lineo People love numbered listso When numerals are involved, human
curiosity always spikeso Blog Post title like “7 Reasons Your Blog
Posts Suck” can be a subject line● Include a question in your subject line
o Asking a question in your subject line is also an effective way to draw readers in
o Make engagement by asking question like “Are you making SEO mistakes?” or “Do you know what your website is doing wrong”
www.omnepresent.com
● You can use “you” or “your” if you cannot or do not want to use personalization tokens in the subject line which will still sounds addressing visitors directly
● Use information from the actions which are already taken by the customers
● Target your audience by:o What forms they have filled?o What industry they are in?
www.omnepresent.com
● Tailor subject line to your customers locationo A great job is done through LivingSocial and
Groupono Open rates are surely increased using
location-specific offers or news● Give special feeling to your recipient
o Create a subject line like “For our beloved customers only” which can be magical
● Do not overuse capitalizationo Only capitalize your letters following
grammar rules. Saying “OPEN NOW” will not make your email open, instead it will do the opposite
www.omnepresent.com
Conclusion
● An email is judged by its subject line so always keep sweet and simple
● If your emails are not getting opened, then are not getting seen though you have the most brilliant rolodex around
● Prove it in the subject line the awesome content you have to share
www.omnepresent.com
Contact Us
www.omnepresent.com