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104 Week PPA PresentationOutlining features provided in 104 week PPA prototype

IRI Reviews Pasta Sauce Promo Data 104 Week

Orlando Vivin Tucker, III-Business Insights Report Specialist

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Expected features provided in this 104 week PPA Tool

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Respective Totals also provided

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Current 52 Weeks Chart may also be provided

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YAGO 52 Week Charts may also be provided in this tool

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Geographies Provided

• Total U.S. – Food• Total U.S. – Drug• Total U.S. – F/D/Mx

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Measures Provided

• Volume Sales• Base Volume• Incremental Volume• % Weekly ACV, Any Disp• % Weekly ACV, Feat & Disp• % Weekly ACV, Any Feat• % Weekly ACV, Prc Red Only

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Measures Provided cont.

• Avg. N-Promoted Price Per Unit• Avg. Promoted Price Per Unit• % Dollars, Any Merch Chg Prior Pd• % Dollars, Any Merch Chg Yago• % Dollars, Disp Only Chg Prior Pd• % Dollars, Disp Only Chg Yago• % Incrs in Volume, Any Merch Chg Prior Pd• % Incrs in Volume, Any Merch Chg Yago

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Products Provided• Category – Spaghetti/Italian Sauce• Prego Spaghetti/Italian Sauce• Prego Mushroom Pasta Italian Sauce 14oz 5100002795• Prego Mushroom Pasta Italian Sauce 25oz 5100015830• Prego Mushroom Pasta Italian Sauce 30oz 5100019180• Prego Mushroom Pasta Italian Sauce 45oz 5100002797• Prego Mushroom Pasta Italian Sauce 24oz 5100002796• Prego Mushroom Pasta Pasta Sauce 134oz 5100014207• Prego Mushroom Spaghetti Italian Sauce 67oz

5100001598

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Products Provided cont.

• Prego Mushroom Spaghetti Pasta Sauce Mushroom 35oz 5100015194

• Prego Mushroom Spaghetti Pasta Sauce Mushroom 67oz 5100014175

• Prego Mushroom Spaghetti Pasta Sauce Mushroom 26oz 5100005045

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Periods Provided

• 104 weeks encompassing July 2011 through July 2013

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Early stages of 104 week PPA Prototype

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Potential Features that may be provided, include Scorecard

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Other potential features that may be provided include By Division