Tourism Planning and Development

First Semester AY 2012-2013

The Professor

Prof. Tito Antonio A. Ofilada, Jr.

Education:

MBA (Ongoing)

Ateneo de Manila University Graduate School of Business

BS Tourism (2006)

University of the Philippines- Diliman

The Professor

Prof. Tito Antonio A. Ofilada, Jr.

Work Experience:

Delta Airlines 2008-2010

Passenger Sales Agent

Customer Service Intern (Summer 2005)

Philippine Airlines

Class Rules

Maximum of 3 cuts or absences per subject. Should you incur absences more than the allowed maximum number, you will be automatically dropped from the subject and will be given an “FA” or Failure due to Absences in your scholastic report.

• Wear the prescribed college uniform when inside the classroom and school premises

Electronic gadgets such as but not limited to mobile phones, laptops and i-pads are not allowed inside the classroom and will be confiscated by the instructor if seen being used by students while class is ongoing. Confiscated gadgets may be claimed at the Guidance & Student Affairs Office upon submission of Letter of Explanation from the student’s parent or guardian.

Class Rules

Charging of electronic gadgets is strictly prohibited inside

the classroom.

Focus on the lectures for the day and participate during

in-class discussions. Do not hesitate to ask your

professor for clarifications on topics, which you may find

challenging.

Students are strictly prohibited from lingering inside

unused classrooms especially when there are no

scheduled classes. However, students may stay in the

library and other designated waiting areas inside the

campus while waiting for their next class and/or fetchers

Course Description

This course aims to equip students with knowledge

in tourism planning and Development preparing

students who would like to pursue a career in

tourism organizations/ councils in both private and

public sectors.

Aside from this, this course aims to inculcate in

students necessary skills in order to conceptualize

and develop a tourist attraction using standards that

promotes sustainability and preservation of the

environment and natural resources.

Grading System

Attendance 15%

Orals 15%

Quizzes 10%

Class Standing 40%

Exam 60%

100%

Prelim Grade 30%

Midterm Grade 30%

Pre- Final Grade 40%

100%

Course ObjectivesBy the end of the course, students should be able to:

COGNITIVE

1. Be familiar with the concepts, terms and definitions used in planning for sustainable tourism;

2. Appreciate the need for a planned approach to achieving and maintaining sustainable tourism development;

3. Understand the principles and practices of sustainable tourism planning and planning processes;

4. Appreciate the comprehensive and integrated nature of the planning process for sustainable tourism

AFFECTIVE

1. Realize that Tourism does not only bring about positive effects and that it has negative effects as well.

2. To be aware of established sustainability and preservation standards during the conceptualization of proposed development.

PSYCHO-MOTOR

1. To construct, develop and propose a re-development plan for an existing tourist destination in the Philippines and to be able to present, justify and defend this proposal to a panel of industry practitioners.

Let’s Begin…

Tourism: the Basics

What is Tourism?

Defined as: “Activities of persons travelling to and

staying in places outside their usual environment for

not more than one consecutive year for

leisure, business and other purposes.” (WTO, 1993)

What is Tourism?

Persons travel to a place outside their regular

environment.

People stay there for not more than one

consecutive year

For purpose of leisure, business and others.

Forms of Tourism

Domestic Tourism

Inbound Tourism

Outbound

Visitors

A person who engages in

Tourism.

The basic unit of measurement

for the whole tourism statistics

(WTO)

Not the same as a Traveler.

Visitors

Types of visitors:

Overnight Visitor

Same-day Visitor

Visitors

Visitors can be further classified as:

International

Domestic

International Visitors

“People who travel to a country outside

their usual residence and their usual

environment for not more than 12 months

and the exercise which is compensated

from within the country visited.”

(Cruz, 2000)

Domestic Visitors

“People residing in a country who

Travel to a place within that country

outside their usual environment for not

exceeding a period of 12 months and the

main purpose of visit is other than the

exercise of an activity remunerated

from within that place.”(Cruz, 2000)

Classification of Tourists

Length of Stay

• Same day visitors

•Overnight visitors

Purpose• Leisure, Recreation

•Visiting friends and family

• Business and professional

•Health

•Religion/Pilgrimage

Distance Travelled

• Length of travel

Accommodation

Type• Collective Tourism Accommodation

•Private Tourism Accommodations

Transportation

Air, Land and Water

The Tourism Industry

Composed of private, public and

voluntary sectors working together

Provides services for the travelling

public

Travel Industry

Sector within tourism that specializes in servicing

people’s vacation and business needs.

The 4A’s of Tourism

The “supply-side” components of a

destination.

These are:

Attractions

Accessibility

Accommodation

Amenities

Properties of Tourism

It is a composite product.

Tourism is an intangible product.

Each destination provides a unique experience.

Tourism products are perishable.

Tourism interacts with external forces.

The Growth of Tourism

Tourism developed as a result of the urbanization in

Western Europe.

Originally, travel stemmed from mostly religious

activity.

Traveling was once confined only to the elite, the

ruling classes.

1750: Expansion people left their birth place and

transferred to rapidly growing settlements.

The Growth of Tourism

1800’s employment was mainly in factories, people

had wages. Recreation was becoming an

important part of life.

The industrial Revolution: Travel Became more

accessible to a significantly higher number of the

population.

The Growth of Tourism

Reasons that lead to this growth:

(Mason, 1990)

Rise in industrial output associated with

the Industrial Revolution that lead to an

increase in the standard of living

Improvements in transport technology

Introduction of annual holidays toward

the end of the 19th century

Changing perceptions of the

environment- what was dangerous was

now attractive

Increase in the desire to travel attributed

to the improvements in education.

The Growth of Tourism

After the industrial revolution

came the world wars which

increased desires to travel

overseas.

The wars also brought about

social and economic changes that

lead to the steady increase in

income.

The 1950’s and 1960’s lead to an

increase in car ownership and the

improvement of motorways and

rail transit.

The Growth of Tourism

Last quarter of the 20th

century: demand and supply

for tourism was based on

peoples

perception, expectations

attitudes and values.

Tourism was becoming a

fashion industry tied with high

social status and image.

And the rest as they say is

history…