100609 galifornia 9 (bw aw)

GGalifornia Fitness

Carmen HongChristine KimKaren Mo

Alan Wong Billy YeungBrian Wong

Agenda Introduction

Customer problems and needs

Infrastructure Layout Plan Equipments

Personal Integrated System Workout buddy Gaming and Competition Health Management Entertainment System Points Redemption Program Recycle Energy

Customer Problems & Needs

Infrastructure

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Reception

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Children’s Room

Male Changing Room

Female Changing Room

Kick Boxing Zone

25.0

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Yoga Center

Weight Lifting Zone

Swimming Pool

Resting Area

Equipments Curved Screen

Provide privacy VR - Offer complete experience with simulations

Equipments

Touch Screen Control panel Personalized Integrated System Provide a platform for added-value experience Call forwarding (mobile phone) Emergency aid

Login Face recognition Personal profile (create Avatar) Connect to network

Energy transfer Convert kinetic energy to stored electrical energy

Personal Integrated System

Workout buddy Automatically matching process

Optional profile details disclosure

Group exercise

Invitation

Motivation

Networking

Share work out experience

Gaming & Competition

Partnership with Nintendo Wii or Xbox to incorporate fitness games

Competition within the network - marathon, cycling, rowing game

Extra points for winners

Ranking - player of the week

Upgrade experience levels

Health Management -Personal Training Program (:P TP) Personal Profile

Age Sex Height Weight Health record (Heartbeat , glucose level, fat) Body measurements Training record

Personal Training Program (:P TP)

Customization weight control muscle building body shaping

Application for athletes soccer player, marathon training and etc. self-guidance immediate playback for auto-correction of body posture progress will be saved automatically (check calorie burnt) emergency alarm (for safety reason)

Personal Training Program (:P TP)

Post training Training plan Nutrition consultation Healthy recipe recommendation Dietary menu with calorie calculator

Entertainment System Music and video libraries (partnership with i-tunes store)

Online video streaming (news, drama, sport games)

Movie trailers and online ticketing

eLearning courses

Virtual Scene

Points Redemption Program

How it works? Earn points by exercise time, calories burn, winning a game

or competition and introducing your buddy to join the gym. Encourage customers to participate and stimulate

motivation to do more exercise.

Points conversion e-dollars (Marathon, Park’n Shop) Electric bill rebate Health Food Store Membership fee Asia miles

Recycle Energy

Environmental friendly

Promote and educate green concept

Contribution to the society and next generation

Treadmill Power

Power Consumption

Equipments Power consumption

Plasma 300W

LCD TV 111W

LCD TV (LED) 101W

OLED TV ~20% to 40% less than average LCD TVs

Playstation 3 (Slim) 96W

XBox 360 187W

Nintendo Wii 19W

Computer 118W

Wireless router 7W

Source: Energy Efficiency Guide CNET by Katzmaier and Moskovciak, Apr 21, 2010

Conclusion

“Stay in Galifornlia, be green,

be healthy, be happy!”

We need creative ideasWe need fresh mindsWe went to Shanghai for a perfect production

The End!!!

Q&A

Marketing Plan and Strategy

Target Customers: Corporate Companies

Join Fitness Scheme with corporate companies Businessmen / Businesswomen


Promotion: Advertising

Message to customers: Galifornia is not only a GYM centre,

Broaden the networking Entertaining Environmental friendly, especially targeting to children


Promotion: Incentive programs

Motivate / Attract customers by: Points redemption program Reward program Special Packages

Price Bundle Pricing

Children Play/Care Room

How it works? Customers are able to bring children to the gym while they work out Cardio machines kinetic energy transfer Energy is temporary stored in battery room Battery room discharges to Children Play/Care room Children enjoys electricity supply from the effort of adults

100609 galifornia 9 (bw aw)

Health & Medicine