Download - 100609 galifornia 9 (bw aw)
GGalifornia Fitness
Carmen HongChristine KimKaren Mo
Alan Wong Billy YeungBrian Wong
Agenda Introduction
Customer problems and needs
Infrastructure Layout Plan Equipments
Personal Integrated System Workout buddy Gaming and Competition Health Management Entertainment System Points Redemption Program Recycle Energy
Customer Problems & Needs
Infrastructure
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Buy SmartDraw!- purchased copies print this document without a watermark .
Visit www.smartdraw.com or call 1-800-768-3729.
25.0
83
19.368
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4.763
20.0
03
24.130
5.086
5.08
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1.585
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Buy SmartDraw!- purchased copies print this document without a watermark .
Visit www.smartdraw.com or call 1-800-768-3729.
25.0
83
19.368
5.08
0
4.763
20.0
03
24.130
5.086
5.08
0
7.95
0 OFFICE
1.585
5.08
0
Buy SmartDraw!- purchased copies print this document without a watermark .
Visit www.smartdraw.com or call 1-800-768-3729.
25.0
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19.368
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4.763
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Visit www.smartdraw.com or call 1-800-768-3729.
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Buy SmartDraw!- purchased copies print this document without a watermark .
Visit www.smartdraw.com or call 1-800-768-3729.
25.083
19.368
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4.763
20.003
24.130
5.086
5.080
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OFFICE
1.585
5.080
Buy SmartDraw!- purchased copies print this
document without a watermark.
Visit www.smartdraw
.com or call 1
-800-768
-3729.
Reception
25.0
83
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03
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5.086
5.08
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1.585
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Buy SmartDraw!- purchased copies print this document without a watermark .
Visit www.smartdraw.com or call 1-800-768-3729.
25.0
83
19.368
5.08
0
4.763
20.0
03
24.130
5.086
5.08
0
7.95
0 OFFICE
1.585
5.08
0
Buy SmartDraw!- purchased copies print this document without a watermark .
Visit www.smartdraw.com or call 1-800-768-3729.
25.083
19.368
5.080
4.763
20.003
24.130
5.086
5.080
7.950OFFICE
1.585
5.080
Buy SmartDraw!- purchased copies print this document without a watermark.
Visit www.smartdraw.com or call 1-800-768-3729.
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Buy
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print t
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docum
ent with
out a w
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Vis
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.sm
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1-800-7
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Buy S
martD
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!- purchased copies print this
document w
ithout a waterm
ark
.
Visit w
ww
.smartdraw
.com or call
1-800-768-3729.
Gym
Buy S
martD
raw
!- purchased copies print this
document w
ithout a waterm
ark
.
Visit w
ww
.smartdraw
.com or call
1-800-768-3729.
25.083
19.368
5.080
4.763
20.003
24.130
5.086
5.080
7.950
OFFICE
1.585
5.080
Buy SmartDraw!- purchased copies print this
document without a watermark
.
Visit www.smartdraw.com or call 1-800-768-3729.
25.083
19.368
5.080
4.763
20.003
24.130
5.086
5.080
7.950
OFFICE
1.585
5.080
Buy SmartDraw!- purchased copies print this
document without a watermark
.
Visit www.smartdraw.com or call 1-800-768-3729.
25.083
19.3
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document w
ithout a
wate
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.
Visit www.sm
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25.08
3
19.368
5.080
4.763
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3
24.130
5.086 5.0
80
7.950
OFFICE
1.585
5.080
Buy Sm
artDra
w!- p
urchased c
opies p
rint t
his
document w
ithout a
wate
rmark
.
Visit www.sm
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w.com o
r call 1-8
00-768-3
729.
25.083
19.3
68
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1-800-7
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25.083
19.3
68
5.080
4.7
63
20.003
24.1
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5.0
86
5.080
7.950
OFFICE
1.5
85
5.080
Buy S
mart
Dra
w!- p
urc
hased c
opie
s p
rint th
is
docum
ent w
ithout a w
ate
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.
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ww.sm
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w.com
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call
1-800-7
68-3
729.
Children’s Room
Male Changing Room
Female Changing Room
Kick Boxing Zone
25.0
83
19.368
5.08
0
4.763
20.0
03
24.130
5.086
5.08
0
7.95
0 OFFICE
1.585
5.08
0
Buy SmartDraw!- purchased copies print this document without a watermark .
Visit www.smartdraw.com or call 1-800-768-3729.
Yoga Center
Weight Lifting Zone
Swimming Pool
Resting Area
Equipments Curved Screen
Provide privacy VR - Offer complete experience with simulations
Equipments
Touch Screen Control panel Personalized Integrated System Provide a platform for added-value experience Call forwarding (mobile phone) Emergency aid
Login Face recognition Personal profile (create Avatar) Connect to network
Energy transfer Convert kinetic energy to stored electrical energy
Personal Integrated System
Workout buddy Automatically matching process
Optional profile details disclosure
Group exercise
Invitation
Motivation
Networking
Share work out experience
Gaming & Competition
Partnership with Nintendo Wii or Xbox to incorporate fitness games
Competition within the network - marathon, cycling, rowing game
Extra points for winners
Ranking - player of the week
Upgrade experience levels
Health Management -Personal Training Program (:P TP) Personal Profile
Age Sex Height Weight Health record (Heartbeat , glucose level, fat) Body measurements Training record
Personal Training Program (:P TP)
Customization weight control muscle building body shaping
Application for athletes soccer player, marathon training and etc. self-guidance immediate playback for auto-correction of body posture progress will be saved automatically (check calorie burnt) emergency alarm (for safety reason)
Personal Training Program (:P TP)
Post training Training plan Nutrition consultation Healthy recipe recommendation Dietary menu with calorie calculator
Entertainment System Music and video libraries (partnership with i-tunes store)
Online video streaming (news, drama, sport games)
Movie trailers and online ticketing
eLearning courses
Virtual Scene
Points Redemption Program
How it works? Earn points by exercise time, calories burn, winning a game
or competition and introducing your buddy to join the gym. Encourage customers to participate and stimulate
motivation to do more exercise.
Points conversion e-dollars (Marathon, Park’n Shop) Electric bill rebate Health Food Store Membership fee Asia miles
Recycle Energy
Environmental friendly
Promote and educate green concept
Contribution to the society and next generation
Treadmill Power
Power Consumption
Equipments Power consumption
Plasma 300W
LCD TV 111W
LCD TV (LED) 101W
OLED TV ~20% to 40% less than average LCD TVs
Playstation 3 (Slim) 96W
XBox 360 187W
Nintendo Wii 19W
Computer 118W
Wireless router 7W
Source: Energy Efficiency Guide CNET by Katzmaier and Moskovciak, Apr 21, 2010
Conclusion
“Stay in Galifornlia, be green,
be healthy, be happy!”
We need creative ideasWe need fresh mindsWe went to Shanghai for a perfect production
The End!!!
Q&A
Marketing Plan and Strategy
Target Customers: Corporate Companies
Join Fitness Scheme with corporate companies Businessmen / Businesswomen
Marketing Plan and Strategy
Promotion: Advertising
Message to customers: Galifornia is not only a GYM centre,
Broaden the networking Entertaining Environmental friendly, especially targeting to children
Marketing Plan and Strategy
Promotion: Incentive programs
Motivate / Attract customers by: Points redemption program Reward program Special Packages
Price Bundle Pricing
Children Play/Care Room
How it works? Customers are able to bring children to the gym while they work out Cardio machines kinetic energy transfer Energy is temporary stored in battery room Battery room discharges to Children Play/Care room Children enjoys electricity supply from the effort of adults