1). Create an Initial Site Checklist

Have site ready as soon as possible

Make sure teams, service partners can handle holiday traffic

Make sure site is secure

Have graphics ready before the Holiday rush

2). Quick Load Time For Pages

Pages need to load in <2 seconds

Customers won’t wait around

3). Optimize Copy and Make Site Holiday Oriented

Proper SEO is important for your Ecommerce Site

Implement a Holiday SEO Strategy

3). Optimize Copy and Make Site Holiday Oriented

SEO Guidelines

Product descriptions should be accurate

Avoid duplicate content

Regularly add content

4). Your Site Should be Responsive/Mobile Adaptive

Know the difference between responsive/mobile adaptive

If your site isn’t responsive, make it happen ASAP

Think about connection speed

Don’t ignore mobile SEO

5). Optimize Your Checkout

Feature one-page checkout

Accept multiple forms of payment

Make sure your site is secure

6). Optimize User Experience/Buying Process

Have proper site usability

Breadcrumbs

Easy navigation

Custom design

6). Optimize User Experience/Buying Process

Enhance the buying experience

Multiple quality images

Thorough and correct product descriptions

Virtual fitting rooms

Design your own product features

7). Feature Holiday Blog Content

Integrate holiday themes within blog

Use keyword rich topics

Blog should be relevant to the holiday/products

8). Run Email Campaigns

Marketing Automation tools like Marketo help track leads and integrate Marketing/Sales

Have a separate campaign geared towards existing customers

Remarketing reduces the effects of shopping cart abandonment

9). Integrate Social Media

Run contests when applicable

If possible, promote user-generated content

10). Use Proper Data and Analytics

Reduces abandonment

Drives retention

Creates loyal customers

Collect as much data as possible for onsite product discover and personalized/targeted campaigns

Thank you for attending!

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