what 2016 holiday shopping trends mean for 2017 social ecommerce

Agenda

• Introductions • Social Media + Shopping • Holiday 2016 Wrap-Up • 5 Social Shopping Trends • Q&A (+ Special Guest)

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Robyn Showers Director of Content Marketing, Tracx

• 5+ Years Of Social Media Marketing Experience

• Helped Build Social Team At Hubspot

• Managed 1.5 Billion Strong Audience

• Avid Online Shopper

#SeasonsTweetingsWho the heck am I?

All-in-one social media platform helps brands listen, analyze, engage & publish.

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Social Media +

Shopping

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97%of the global online

population uses the internet to shop. Source: Global Web Index

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2/3More than

of U.S. consumers say social media influences their

shopping behavior.

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How are consumers using social media to shop?

Discovery

Deals & Discounts

Gift Inspiration

Direct Purchases

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Social is driving a much bigger increase in retail traffic

than any other online channel.

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Holiday 2016 Social

Shopping Wrap-Up

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Top 5 Online Shopping Days Holiday 2016

Conversation Analysis

Day Desktop Spending ($Millions)

Cyber Monday (Nov. 28) $2,671

Tuesday, Nov. 29 $2,207

Black Friday (Nov. 25) $1,970

Friday, Dec. 9 1,688

Green Monday (Dec. 12) 1,621

#SeasonsTweetingsHoliday 2016 Wrap-Up

$63.1 billion Desktop Online Holiday Sales

Source: comScore

Conversation Analysis #SeasonsTweetingsHoliday 2016 Wrap-Up

Source: Tracx

#BlackFriday Still Bigger Than #CyberMonday Overall, But Cyber Monday (Naturally) Bigger Online

5 Social Shopping

Trends

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Conversation Analysis #SeasonsTweetings5 Social Shopping Trends

Source: Tracx

1 Instagram is far and away the largest driver of engagement for holiday shopping.


Source: Slice Intelligence, Tracx

2 Amazon was the big winner of the 2016 holiday shopping season with 38% of total online sales.



3 Brick-and-mortar retail isn’t dead, and social media is driving more of it.



4 Social media is more effective for discovery than direct purchases.



5 Mobile is the future of driving both online and offline purchases through social.

$Cyber Monday

was the first EVER

$1 billion shopping day

on mobile.

Q&A

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Rebecca LombardoDirector of Strategic Services, Tracx

#SeasonsTweetings“Big ideas come from big data.”

Thank you!

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