Optimize Your Ecommerce Site for Holiday Sales, Shipping & Traffic

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Post on 19-Mar-2017




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Optimize Your Ecommerce Site for Holiday Sales, Shipping & Traffic

Amber Atkins (AA) - Jingle All the WayMake a Holiday Ecommerce Plan without Losing Your Mind

(Find the slides at slideshare.net/infomediadotcom.)#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

Todays SpeakerCarrie RollwagenCommunications Director#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

Key Dates: 2017Thanksgiving: November 23 (Thursday)Black Friday: November 24 (Friday)Small Business Saturday: November 25 (Saturday)Cyber Monday: November 27 (Monday)Hanukkah: December 12 (Tuesday) to December 20 (Wednesday)Last Day for Christmas Shipping (regular)Last Day for Christmas Shipping (overnight)Christmas December 25 (Monday)#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)


All the Trimmings: Prep Your SiteBe sure your site can handle increased trafficBe sure your site loads quicklyBe sure your site it responsive (performs on mobile)Freshen up your content (check Blog, About Page, Address & Phone)#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)


Test Your SiteTest your Contact FormTest any and all links to contact infoGoogle yourself (update Google Local or contact us)Add your new products (and seasonal) to your site#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)


Prepare for increased ordersPrepare for increased customer service demandsUpdate shipping & return policies (consider free shipping)Be sure shipping & return policies are clearly defined and listed in several placesCheck the Sleigh: Prep Shipping#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)


Incentivize BuyingCreate discountsThink about coupon codesConsider free shippingDecide if discounts can be stacked#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)


Discount Ideas12 Days of SavingsPercentage off PurchaseRepeat BuyerTwo-for-one and bundleFree ShippingBOGOFree GiftEmail CouponsCoupon CodesDaily DealsWord of the Day (jingle bells, etc.)#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)


Give Your Site a Holiday MakeoverDecorate your site with banners, new calls to action (be sure they link)Update featured products#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)


Blog Ideas (include links!)10 Gift Ideas for MomGifts Dad Wont HateStocking StuffersHostess GiftsGifts That Keep Giving (subscriptions, etc.)12 Days of Christmas5 Last-Minute Gift Ideas#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)


Good Tidings: Promote Site & SaleUse email to communicate sales and discountsUse social media to spread the word and consistently remind peopleUse in-store signage to upsell from your brick and mortar (and inform in-store staff)Create a fun sale idea to intrigue customers (and make messaging fun)#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)


Get Set up for Cyber MondayDecide on promotions, discounts and specials one key offerCreate a specific landing pageEstablish terms (Can discounts be used together? Can purchases be returned?)Start promotions#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)


Cyber MondayPromote your specials on your website, to your newsletter list, in-store and on social mediaFulfill the orders in a timely wayUse Cyber Monday sales as an opportunity for continuing salesRemember to shut down coupon codes & offers at the end of day

#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)


Un-Deck the Halls: After ChristmasGo to the spaTake down the decorationsPay attention to reviews and commentsUse your new emails to follow upConsider new promotions to clear overstock

#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)


Like what you learned?Let us know! Wed love a review on Google+#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

Quick response timewhen issues arise and resolution times are fast."Our experience with Infomedia was superb! They built an ecommerce web portal for a client of mine last year.