1MEDIACOMWHO WE ARE AND WHAT WE DO

We work with clients of all sizes

And we like to forge long term relationships

15 years

10 years

We work with Mars Wrigley across 15 markets

Europe:Austria, Croatia, Czech

Republic, Germany, Finland, Switzerland, Slovenia, Slovakia, Poland, UK

Hong KongIndiaIsrael

Canada

North Africa

2CHEWING GUM ACTION GROUP 2013 MEDIA PROPOSAL

A quick recap on the job at hand for us

We will deliver scale AND high impact

media in a variety of formats to reach

people when they might be thinking of dropping gum litter.

Ultimately to reduce chewing gum litter! We must raise awareness that dropping gum is litter, and fines may be incurred for doing so. We must also promote responsible disposal of used gum

…Creating a sense of local pride and less gum on our streets!!

Where we’ll be

Swansea BIDFalkirk BIDPeterborough CouncilLiverpool City CouncilBournemouth CouncilWyre Forest CouncilNottingham City CouncilNorthampton CouncilNeath Port TalbotRochford CouncilCorby CouncilHighlands CouncilMilton Keynes Town Centre MngtWimbledon BIDCambridge City CouncilHull City Council

And the creative we’ll be adapting to use

3THE MEDIA PLAN!

Our planning strategy is about relevancy, and our media is focused on getting close to the ‘point of

drop’

We’re proposing a variety of outdoor formats, working together to build awareness, coverage and frequency of the message in the cities and towns of

our partnersRail

Bus Mobile

Super High Impact

Roadside

Roadside formats will deliver mass reach on the street when people may

be thinking about littering

Phone Kiosks

Roadside 6 sheets

ATM ads

Major high street coverage, building

frequency quickly

Illuminated, high dwell

time

Targeted with proximity to

point of disposal

Lamp Post Banners

Bus Supersides & Streetliners talk directly to pedestrians, giving strong

coverage in town centres

Large image ad on the high

street – attention with stature

Talk directly to pedestrians with

frequency as buses travel through town

and city centres

Mobile media is large format, hard to miss and excellent for targeting town

centres

Digivans

Backlight 48 sheet Advans

Moving image – eye catching and

memorable

Visibility in dark or poor weather

conditions

Large Digivans

Screen can be raised for maximum visibility

Portable, and can be deployed and optimised for days of high

pedestrian traffic

Rail formats provide additional coverage at point of purchase and disposal

Rail 4 sheets

Rail 6 sheetsRail Digital 6

sheets

Longer dwell time as

commuters wait for trains

Rail 6’s deliver high coverage at purchase points. Digital 6’s can use moving image

higher levels of ad recall

Liverpool media wall is a unique, huge impact opportunity in a high footfall

area

A high quality LED media wall, located in the centre of Liverpool, opposite Lime Street Station and delivering huge impact. We will utilise its full motion capabilities to showcase all 5 creatives

4APPENDIX

Swansea BID

Roadside 6 sheets

28

Phone Kiosks 12

Bus Streetliners 20

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 28

Lamppost Banners

19

Falkirk BID

Roadside 6 sheets

13

Phone Kiosks 2

Bus Supersides 5

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 13

Lamppost Banners

19

Peterborough Council

Roadside 6 sheets

20

Phone Kiosks 6

Bus Supersides 4

Rail 6 sheets 1

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 88

Lamppost Banners

19

Liverpool City Council

Roadside 6 sheets

68

Phone Kiosks 43

Bus Supersides 9

Rail 6 sheets 1

Rail 4 sheets 1

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 68

Liverpool Media Wall

1

Lamppost Banners

19

Bournemouth Council

Roadside 6 sheets

21

Phone Kiosks 15

Bus Supersides 8

Rail 6 sheets 1

Rail 4 sheets 2

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 47

Lamppost Banners

19

Wyre Forest Council

Roadside 6 sheets

21

Phone Kiosks 2

Bus Supersides 1

Rail 6 sheets 1

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 9

Lamppost Banners

19

Nottingham City Council

Roadside 6 sheets

41

Phone Kiosks 20

Bus Supersides 50

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 67

Lamppost Banners

19

Northampton Council

Roadside 6 sheets

25

Phone Kiosks 6

Bus Supersides 5

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 77

Lamppost Banners

19

Neath Port Talbot

Roadside 6 sheets

4

Bus Supersides 1

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 2

Lamppost Banners

19

Rochford Council

Roadside 6 sheets

7

Phone Kiosks 1

Bus Supersides 3

Rail 6 sheets 2

Rail 4 sheets 2

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 16

Lamppost Banners

19

Corby Council

Roadside 6 sheets

2

Phone Kiosks 1

Bus Supersides 1

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 3

Lamppost Banners

19

Highlands Council

Roadside 6 sheets

3

Phone Kiosks 5

Bus Supersides 4

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 39

Lamppost Banners

19

Milton Keynes Town Centre Mgmt

Roadside 6 sheets

25

Phone Kiosks 8

Bus Supersides 2

Rail 4 sheets 3

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 5

Lamppost Banners

19

Wimbledon BID

Roadside 6 sheets

30

Phone Kiosks 9

Bus Supersides 15

Rail 6 sheets 3

Rail Digital 6 sheets

1

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 10

Lamppost Banners

19

Large Digivan TBC

Cambridge City Council

Roadside 6 sheets

17

Phone Kiosks 6

Bus Supersides 8

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 18

Lamppost Banners

19

Hull City Council

Roadside 6 sheets

42

Bus Supersides 14

Backlight 48 sheets advans

1

Digivans 1

ATM Ads 16

Lamppost Banners

19