© 2007 ibm corporation ibm system storage ibm system storage™ 4q07 announcement highlights

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© 2007 IBM Corporation IBM System Storage IBM System Storage™ 4Q07 Announcement Highlights

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IBM System Storage 3 © 2007 IBM Corporation October 2007 Announcement Better margins for our Business Partners  New Pricing Grids ► Announced for the DS4000, as outlined in the IBM Business Partner announcement ► In support of the virtual special bid process for the DS4000 will provide you increased margins, making it more affordable than ever. ●New DS4000 Virtual Pricing Grid Version 5 1812 Expansion - 50% more frontend margin at average enduser price. 1814 DS % more frontend margin at average enduser price. 1815 DS % more frontend margin at average enduser price. Solution selling for IBM System Storage  Solution Focused Sales Plays (Link HERE for the Storage BP Playbook)HERE ► Take Back Control with SVC (Winning with SVC) ► Protecting Your Data with IBM Storage Tape Encryption ► SAN Made Simple ► IBM Storage Archive and Retention Solution for (" Archiving Business Continuity”) Call to ACTION: ► Schedule a win room for each of your key 4Q transactions- ► Examine your install base and propose enhanced DS4000 offerings to replace your customers outdated IBM FAStT and older DS4000 boxes. ► Sell IBM tape encryption--the best solution in the industry and one each of your customers need ► Get educated more on IBM storage solutions and emphasize IBM strengths Business Continuity and infrastructure simplification. See details for IBMers and IBM Business Partners.IBMers IBM Business Partners

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Page 1: © 2007 IBM Corporation IBM System Storage IBM System Storage™ 4Q07 Announcement Highlights

© 2007 IBM Corporation

IBM System Storage

IBM System Storage™ 4Q07 Announcement Highlights

Page 2: © 2007 IBM Corporation IBM System Storage IBM System Storage™ 4Q07 Announcement Highlights

2 © 2007 IBM Corporation

IBM System Storage

October 2007 Announcement

Breadth of solutions in Mid-range storage

Better margins for our Business Partners!

The fastest storage virtualization solution in the world just got better!

The Information Storage Platform for SMB Delivering Real Business Value to SMB Clients

► Enhancements to the DS3000, DS4000, TS2240 Tape Drive and SAN Volume controller

► Less cost, more capacity, ultimate resilience► Flexible, affordable and optimized for System x and BladeCenter

servers► Tape half the size, twice the capacity and 25% less power

consumption► Storage Virtualization Leadership

Enterprise Class Disk Systems: DS8000 Enterprise Class Innovation

► DS8000 R3 GA value and differentiation► Optimized for System z! 2X the throughput with less disk► Faster backup with breakthrough caching technology► Administrator Simplicity! Consolidated management console to

view entire SANCollaboration: IBM System Storage Productivity Center

► This exciting new product--a highly functional master console--will be the strategic management tool across various IBM storage platforms, and will enable your customers to manage IBM and non-IBM storage resources much more effectively

Details of announcementsavailable in the Channel Communication section of PartnerWorld.

Page 3: © 2007 IBM Corporation IBM System Storage IBM System Storage™ 4Q07 Announcement Highlights

3 © 2007 IBM Corporation

IBM System Storage

October 2007 Announcement Better margins for our Business Partners New Pricing Grids

► Announced for the DS4000, as outlined in the IBM Business Partner announcement 507-333.

► In support of the virtual special bid process for the DS4000 will provide you increased margins, making it more affordable than ever.

● New DS4000 Virtual Pricing Grid Version 5 1812 Expansion - 50% more frontend margin at average enduser price. 1814 DS4700 - 28% more frontend margin at average enduser price. 1815 DS4800 - 38% more frontend margin at average enduser price.

Solution selling for IBM System Storage Solution Focused Sales Plays (Link HERE for the Storage BP Playbook)

► Take Back Control with SVC (Winning with SVC)► Protecting Your Data with IBM Storage Tape Encryption► SAN Made Simple► IBM Storage Archive and Retention Solution for eMail ("Email Archiving Business Continuity”)

Call to ACTION: ► Schedule a win room for each of your key 4Q transactions-► Examine your install base and propose enhanced DS4000 offerings to replace your

customers outdated IBM FAStT and older DS4000 boxes. ► Sell IBM tape encryption--the best solution in the industry and one each of your customers

need► Get educated more on IBM storage solutions and emphasize IBM strengths Business

Continuity and infrastructure simplification. See details for IBMers and IBM Business Partners.