2015. 01. 31 &

1

(: )

' TOP 10', ', ?' 1 . , SNS . . ?

.

[ , , ] :

,

.

320 .

SNS

SNS

?

9 1 0 0 0 0 0

1387

1918

2064

1531

2452

629 585

1233 1248

1771

1393

546

96 98

721 766

588

245

363

42 87

486

1213

1350

0

500

1000

1500

2000

2500

3000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

: 2014.12.1~12.31 :

12 , 22,822 .

13,14 / 20,21 / 27,28 , .

18 93.3% .

3 1 0 3 2 0 2

150

240

174

143

162

100 87

105 117

167

126

68

17 21

71 56 57

20 33

12 18

35

67

101

0

50

100

150

200

250

300

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

SNS : 2014.12.1~12.31 :

(12.08) (12.09) ,

(12.12) KBS 9(12.12) , ,

(12.17) (12.17)

(12.31)

,

12/1~12/7 12/8

: 10.6% : 89.4% : 42.9% : 57.1%

5%

19%

19%

57%

37.5%

37.5%

12.5%

12.5%

: 62.5% : 37.5% : 9.7% : 90.3%

37.2%

32.5%

4%

2.2%

1% 0.4%

10.6%

12%

48.2%

11%

3.8

3.7

0.6%

9.7%

7.2%

11.5%

: 2014.12.1~12.17 : , : MINDs Lab

4.3

434

124

0

50

100

150

200

250

300

350

400

450

500

2,052 SNS 19,611 .

, SNS .

, .

SNS

: 2014.12.1~12.31 : : 2014.12.1~12.31 :

SNS

5000

4500

4000

3500

3000

2500

2000

1500

1000

500

0

TOP3

SNS SNS

5,307

484

3,324

963

8,107

1,351

5,307

484

8,107

1,351

3,324

963

1. SNS .

,

rich-information, rich-fact ,

SNS

=> .

2. SNS .

SNS

SNS

=> , .

Insight.

1.

SNS ,

.

2.

, .

.

.

.

1. , ()

2. , ?

3. [ ]

4. [ ]

5. []

6. NO

7. , -

8.

9. () (), ?

10. 6 Examples of Social Media Crises: What can we learn?

11. How to Respond to a Social Media Crisis

12. SCM

13. [ ]

14. : 6 4 2011 8

15. SNS : (), 2012.8

.

2015. 01. 31 &