zing - the past and the future
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Zing – The Past and The FutureVương Quang Khải
G2 Outing – July 2011
30/07/2011
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The Past
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Growth history
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2006 2007 2008 2009 2010 -
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
- 3,500,000
13,000,000
40,000,000
65,000,000
Average Daily Pageview (Millions)
Market position
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Google VNG Yahoo VCC FPT Facebook0
5
10
15
20
25
0
500
1000
1500
2000
2500
3000
3500
20
15
1210
9
3.2
3192.7
1108.9 1182.51015.5
272
Unique Visitors (Millions) Time On Site (Million Minutes)
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The Future
2007-2009: Integration
• Each of our products would be weaker if staying alone
• With integration, competitors need to fight with entire Zing family
• Need to do even better in the future– Looks at Google Plus sandbar
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2009-2011: User Platform
• Leave the product battles– Enter the ecosystem war
• Zing Me is the unified user base for Zing / VNG, other products would make money
• Bring users and payment to other products– Any good app could have 500K-1M daily
users without marketing / promotion– Total monthly revenue of apps on Zing Me
Platform: 50B VND
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Our product map
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MP3 News 123m Apps
Zing Me Product: Profile / Friendlist / Wall / UGC
Zing Me Platform: Connect / Payment / Communication
2011-Future: Open Platform Strategy
• We would provide Zing Me Platform for external websites and services
• We got more users and a cut of revenue• But the most important point is it would be
much harder to compete with us and our alliance
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External challenges
• VTC: Go.vn• VCC: Ming.vn; Soha.vn• Facebook• Google: Google Plus
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Internal challenges
• Technical• Product• Communication
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People
• Our biggest strength – Also our biggest challenge
• Constant need to upgrade our people– Core values– Skill set
• Need to acquire new talents
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An invitation
• In VNG, we believe that Internet is an ongoing revolution, which will continue to change people’s lives fundamentally. – There is an opportunity to contribute in the
revolution and make a fortune from it– “Make the Internet change Vietnamese lives”
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