zarb executives in residence

Dawn Amato-Rudolph Chief Creative Officer Slightly Mad Communications

Robert B. Catell Chairman, Advisory Board of the Advanced Energy Research & Technology Center Stony Brook UniversityFormer Chairman and CEO, KeySpan Corporation and KeySpan Energy Delivery

Norman Goldberg Owner Norman Goldberg & Associates Former COO, The Wiz and Fortunoff

Kevin Hesselbirg CEO Primatics Financial Former CEO, OpenLink Financial

David R. Larr Chartered Financial Analyst Former Vice President, Financial Information Content Thomson Reuters

Paul Levine President Slightly Mad Communications

Salvatore F. Sodano Chairman, Strategy and Business Development Burke & Quick Partners, LLCChairman and CEO, Worldwide Capital Advisory Partners, LLCSorin Distinguished Teaching Fellow, Hofstra UniversityFormer Chairman and CEO, American Stock Exchange (Amex), and Vice Chairman, National Association of Securities Dealers (NASD)

Frank G. Zarb Non-Executive Chairman Promontory Financial Group, LLCSenior Advisor Hellman & Friedman, LLCFormer Chairman and CEO, National Association of Securities Dealers (NASD)

Our Executives in Residence

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At Hofstra’s Frank G. Zarb School of Business, educating

students both inside and outside the classroom is our

top priority, and the Executives in Residence program is

one of the many ways we offer students a comprehensive

educational experience.

Our executives in residence, who maintain offices at the

Frank G. Zarb School of Business, enable students to

benefit from their knowledge, experiences and resources.

Their areas of expertise include finance, management,

marketing, technology and education, among other

industries.

In addition, our faculty have the opportunity to work

in partnership with these experts to organize events,

collaborate on research projects, and provide special

classroom presentations for students.


Our Executives in Residence


Email: [email protected]: 631-271-2971

Executives in Residence 5

Dawn Amato-Rudolph Chief Creative Officer, Slightly Mad Communications

Dawn Amato-Rudolph began her professional career as a painter and sculptor, showing in galleries and selling her work. She founded Sidewalk Designs Inc. as a visual merchandising company in 1986. The company grew quickly, and in the early ’90s, she expanded into the new media of computer aided design (CAD). By 1991, Sidewalk Designs was a successful design studio developing campaigns and creative for exhibits, large-scale Broadway spectaculars, websites, print advertising, and other out-of-home media with a national client base.

Sidewalk Designs has worked on brands such as North Fork Bank (where she headed the acquisition and branding conversion of Home Federal, Jamaica Savings, Reliance and Greenpoint Savings Banks), as well as the North Fork Bank expansion into metropolitan New York with the acquisition of Commercial Bank of New York, while concepting and managing the branding of new branches throughout the Long Island, New York and New Jersey regions. During this time, she headed the rebranding transition from Kinkos to FedEx, as well as many other projects for national brands such as Vitamin World, Party City, Carvel, Barnes & Noble, Dolphin Mall in Miami, Channelside Mall in Tampa, Robb & Stucky’s, Kenneth Cole Reaction, Starbucks, many different Florida development projects, and the rebuilding of outdoor advertising throughout Florida following Hurricane Katrina. In 2007 she partnered with Paul Levine to relaunch Sidewalk Designs as Slightly Mad Communications.

Dawn Amato-Rudolph graduated cum laude from LIU Post with a degree in fine art.

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6 Executives in Residence

Robert B. Catell Chairman, Advisory Board of the Advanced Energy Research & Technology Center, Stony Brook University

Robert B. Catell is chairman of the Advisory Board of the Advanced Energy Research & Technology Center (AERTC) at Stony Brook University, New York State Smart Grid Consortium, Cristo Rey Brooklyn High School, Futures in Education Endowment Fund, JJT Energy, KEYERA Energy Management Ltd., and the Advisory Council of the New York Energy Policy Institute (NYEPI).

Mr. Catell was formerly the chairman and CEO of KeySpan Corporation and KeySpan Energy Delivery, the former Brooklyn Union Gas. His career with Brooklyn Union Gas started in 1958. Following National Grid’s acquisition of KeySpan Corporation, Mr. Catell became chairman of National Grid, U.S., and deputy chairman of National Grid plc.

Mr. Catell serves on the boards of several governmental organizations, not-for-profit organizations, business organizations and advisory boards. He is former chairman of the American Gas Association, Brooklyn Chamber of Commerce, Long Island Association, Partnership for New York City Inc., U.S. Energy Association (USEA), Business Council of NYS, Advisory Board of the City College of New York’s School of Engineering, and Downtown Brooklyn Partnership. He is currently a member of the Association of Energy Engineers, CUNY Business Leadership Council, National Society of Professional Engineers, NYS Society of Professional Engineers, and Society of Gas Lighting.

Robert B. Catell holds a bachelor’s degree and master’s degree in mechanical engineering from the City College of New York and is a registered professional engineer. He has attended Columbia University’s Executive Development Program and the Advanced Management Program at Harvard Business School.

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Norman Goldberg Owner, Norman Goldberg & Associates

Norman Goldberg has nearly 30 years of management experience with a major emphasis on improving productivity and compatible human relations among owners, managers, and employees of well-known corporate entities and family-run businesses. Most recently, he served as advisor to a number of families who were facing daily interpersonal conflicts in trying to maintain and grow a successful business.

Mr. Goldberg was chief operating officer of The Wiz, a consumer electronics retail chain owned by Cablevision Systems Corporation. He was also a member of the Cablevision Corporate Management Group. Prior to Cablevision, Mr. Goldberg spent 15 years as chief operating officer of Fortunoff. In this role, he advanced several innovative marketing strategies, including the implementation of the bridal registry.

Before joining Fortunoff, Mr. Goldberg was executive vice president for advertising, sales promotion and vendor relations for the French-owned designer house Christian Dior, USA. Previously, he spent 10 years at Bloomingdale’s where he held a variety of management positions, and three years as senior vice president at Diane von Furstenberg Cosmetics where he helped build the national reputation and business of the Tatiana fragrance. Earlier in his career, Mr. Goldberg was invited to join Skill Achievement Inc., a new training consortium made up of The New York Urban League, the Puerto Rican Forum, and Cornell University’s School of Industrial and Labor Relations, where he developed a concept called high intensity training, which was replicated across the country.

Additionally, Norman Goldberg was a board member of Cosmetique Inc., the nation’s largest and most successful cosmetic mail order club. He is an active pro bono advisor to the Lustgarten Foundation for pancreatic cancer research. Furthermore, he organized and was the moderator for a seminar at Hofstra University’s Frank G. Zarb School of Business called Family Business Challenges and is a guest lecturer at The Arthur M. Blank Center for Entrepreneurship at Babson College.


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Kevin Hesselbirg CEO, Primatics Financial

With more than 20 years of financial technology and global management experience, Kevin Hesselbirg serves as CEO of Primatics Financial. Before Primatics, Mr. Hesselbirg served as CEO of OpenLink Financial, where he remains the company’s vice chairman of the board. As CEO, Mr. Hesselbirg helped transform OpenLink into a multinational and industry-leading commercial software and professional services organization with more than $300 million in revenue and 1,200 professionals located in nine countries. Previously, Mr. Hesselbirg served as OpenLink’s chief financial officer and later as its chief operating officer.

A native of New York, Mr. Hesselbirg began his career at Ernst & Young LLP, where he ascended to the position of audit manager in the specialized privately owned and emerging business group, providing both audit and business advisory services to high-growth businesses primarily in the medical technology industry. Mr. Hesselbirg has also served as a chief financial officer for two medical technology firms.

Kevin Hesselbirg holds a Bachelor of Science from Fordham University where he graduated valedictorian of the Class of 1987.


Email: [email protected] Telephone: 516-241-3978


David R. Larr Chartered Financial Analyst

With more than 20 years as an institutional portfolio manager and 20 years designing financial information products, David R. Larr retired from Thomson Reuters in 2009. His portfolio management experience started as an analyst with a hedge fund in 1966, which included involvement with a fast food chain in New Jersey, a resort hotel in Barbados, and a cargo airline in Guiana. He then went on to manage the Chubb Corporation equity portfolio under the guidance of Chairman Percy Chubb. Subsequent assignments included chief operating officer at John W. Bristol, managing endowment funds; Manufacturers Hanover, managing pension funds; and DSI, designing quantitative models and managing pension funds. In 1985 he joined Bridge Information Systems as senior vice president and director of product management and research. Bridge was later bought by Reuters, which was bought by Thomson in 2008. From 1985 until 2009, Mr. Larr’s focus was designing and building decision-making tools for portfolio managers. Working with a small team of developers at Reuters, a very powerful analytics engine was created that today processes real-time data on a global universe of prices, fundamentals, currencies and estimates.

David Larr is a graduate of the United States Military Academy. He maintains memberships at the New York Society of Security Analysts, CFA Institute and Naval War College Foundation. He is also active with the Cure for Lymphoma Foundation and proton beam therapy for prostate cancer.



Paul Levine President, Slightly Mad Communications

Paul Levine entered the media world in 1988 with International Thomson’s online division. In the ’90s, he worked for Warwick Baker & Fiore and Mad Dogs & Englishmen as general manager and head of client service. During his tenure, Mr. Levine saw agency billings triple and revenues more than double, and he was made partner. In 1999 Bates Worldwide (Cordiant Communications) recruited Mr. Levine as chief marketing officer for Bates North America. Mr. Levine spearheaded a global repositioning and development initiative resulting in his promotion to chief marketing officer for Bates Worldwide, appointment to its management board, and responsibility for its other marketing service companies.

In 2004 Mr. Levine became a marketing, advertising, and emerging media consultant, serving clients such as LG Electronics, Hyundai, Panasonic, Bed Bath & Beyond, DUX Bed, The Frick Collection, Guggenheim Museum, Apollo Theater and American Ballet Theatre.

This led to Mr. Levine being retained in the role of president of Agent 16 in March 2006 to re-engineer the agency’s product and service offerings. Its client roster consisted of one client in a single category. Through Mr. Levine’s leadership, the agency was able to attract clients from the video game, beverage, publishing, paper and cosmetics industries. Mr. Levine also managed the reorganization of the agency’s custom publishing group. He then created and launched a syndicated and custom research division in partnership with the Scratch DJ Academy called Scratch 16.

In spring 2008 Mr. Levine partnered with Dawn Amato-Rudolph to launch Slightly Mad Communications, a strategic and creative advertising agency located in Northport, New York, where he currently serves as president.

Paul Levine serves on numerous corporate advisory boards, is a Gerson Lehrman Group council member, was on the board of trustees of the Advertising Club of New York, was an American Association of Advertising Agencies committee member, and served on the board of the National Autism Coalition (now Autism Speaks).


10 Executives in Residence


Salvatore F. Sodano Chairman, Strategy and Business Development Burke & Quick Partners, LLC Chairman and CEO, Worldwide Capital Advisory Partners, LLCSorin Distinguished Teaching Fellow, Hofstra University

Salvatore F. Sodano began his tenure as senior executive adviser to the president and Sorin Distinguished Teaching Fellow at Hofstra University in July 2010. In this role, he assisted the president on University-wide initiatives and worked closely with Hofstra’s academic deans on corporate and external relationships while continuing his faculty appointments. In July 2010 Mr. Sodano was also appointed chairman of both the business and academic advisory boards of The Center for International Financial Services and Markets of the Frank G. Zarb School of Business. He served as dean of the Frank G. Zarb School of Business from 2006 to 2010. He has been a member of the faculty and executive in residence at the Zarb School since June 2005, with academic appointments in both the management and finance departments. Mr. Sodano also served as chairman of Hofstra’s Board of Trustees for the maximum three one-year terms from October 2002 through October 2005. He joined the Hofstra board in 2001.

For six years, Mr. Sodano, as chairman and CEO, led the American Stock Exchange (Amex) through some of the most tumultuous times in global capital markets history, including 9/11, ultimately creating a revitalized institution, with a strong focus on rebirth, innovation and product development. He directed the complete overhaul of the Amex infrastructure, developed new products, rebranded the more than 100-year-old institution, and established new relationships with key constituencies. In 2000, while serving as chairman and CEO of the Amex, Mr. Sodano was elected vice chairman of the NASD (then parent of the Nasdaq Stock Market), a position he held until December 2004. He served as a member of the NASD board of governors from 1999 to 2004. In September 1999, six months after his appointment as acting president of the Amex, Mr. Sodano was elected chairman and CEO while continuing to serve as chief operating officer of the NASD. Mr. Sodano’s achievements at the NASD were many, including personally overseeing the “Reinvesting for the Future” program, which resulted in ongoing annual savings of approximately $100 million. In 1999 Mr. Sodano was awarded the NASD Chairman’s Award by Frank Zarb, given to the employee who best demonstrated outstanding performance and leadership.



Email: [email protected] Telephone: 516-463-4842

Mr. Sodano also served as chairman and president of Securities Dealers Insurance Company, Ltd. and as a member of the board of directors of the Securities Industry Automation Corporation (SIAC) from 1999 to 2002. Previously, he was a key executive at Westpac Banking Corporation. Earlier in his career, he held increasingly responsible positions at Bankers Trust Company, Morgan Guaranty International Finance Corporation (J.P. Morgan) and Price Waterhouse.

Recognized globally for his academic and corporate achievements, Mr. Sodano has been honored with several appointments and recognitions, including the prestigious Ellis Island Medal of Honor in 2000, the Coalition of Italo-American Associations Inc. Leadership in Finance and Investments Award in 2001, and the National Italian American Foundation’s Special Achievement in Business Award in 2003. Hofstra University acknowledged Mr. Sodano with its Alumni Achievement Award in 2000. In addition, Beta Alpha Psi, a national academic fraternity, selected him for its Outstanding Alumnus Award in 2002. In 2007 Mr. Sodano was inducted into the Beta Gamma Sigma Honor Society, the national honor society of collegiate business schools, and he was listed on the William and Kate Hofstra Honor Roll in 2010. In 2013 Mr. Sodano received the Excellence in Teaching Award from The National Society of Leadership and Success.

Widely respected for his business perspectives, Mr. Sodano has been a frequent guest on CNBC, CNN, and Fox News, and is often quoted in publications such as The Wall Street Journal, The New York Times, and Financial Times. Speaking regularly, often as a keynoter at leadership forums, his appearances have ranged from The National Press Club in Washington, D.C., to the World New Economy Forum at China’s Great Hall of the People in Beijing.

Salvatore F. Sodano currently serves as chairman of strategy and business development at Burke & Quick Partners, LLC. He also is chairman and CEO of Worldwide Capital Advisory Partners, LLC, which provides research and advisory services on corporate finance and investment activities, in addition to commentary and research on a range of global macro events and regulations. He holds a bachelor’s degree in accounting and economics, as well as a master’s in finance and investments from Hofstra University.


Frank G. Zarb Non-Executive Chairman, Promontory Financial Group, LLCSenior Advisor, Hellman & Friedman, LLC

Frank G. Zarb is non-executive chairman of Promontory Financial Group, LLC. He serves as senior advisor to Hellman & Friedman, LLC, and advisor to The Nasdaq Stock Market, Inc., the NASD and other clients.

Mr. Zarb served as chair and CEO of the National Association of Securities Dealers from February 1997 until November 2000. He served as chair and CEO of the Nasdaq Stock Market, Inc. (a NASD company) from January 2000 until February 2001.

Mr. Zarb was chairman, chief executive officer and president of Alexander & Alexander Services, Inc., a global organization of professional advisors providing risk management, insurance brokerage, and human resource management consulting services from offices in more than 80 countries, from June 1994 through January 1997.

Prior to this appointment, Mr. Zarb was vice chairman and chief executive of The Travelers, Inc. and chairman and CEO of Smith Barney, a Travelers subsidiary, which he joined in 1988. He was named group chief executive on June 24, 1993. Mr. Zarb was elected a vice chairman of The Travelers, Inc. on September 25, 1991.

During his tenure at Smith Barney, Mr. Zarb oversaw international growth in the firm’s diversity and its clientele. His responsibilities at The Travelers included direct management of Primerica Financial Services, American Capital Management Research, RCM Capital Management, and corporate administration and legal functions.

Before joining Smith Barney, Mr. Zarb was a senior partner of Lazard Freres & Co. From 1978 to 1988, he was responsible for a broad range of investment banking activities, focusing on international finance, and acted as financial advisor to governments around the world.

From 1974 through 1977, Mr. Zarb was the senior official for all U.S. government energy-related activities, serving as executive director of the Cabinet-level Energy Resources Council, administrator of the Federal Energy Administration, and assistant to the president for energy affairs (the “Energy Czar”). He led the nation’s energy response to the first major oil embargo. Prior to these appointments,



he had been associate director of the Office of Management and Budget from 1973 to 1974 and served as assistant secretary of labor between 1971 and 1972. He served in various assignments with the Nixon, Ford, Reagan, Bush and Clinton administrations.

Before entering public service, Mr. Zarb acquired considerable experience in the securities industry where he began his career with Goodbody & Co. in 1962. He served in various capacities for predecessor firms of Shearson Lehman Brothers, as executive vice president of marketing, operations and investment banking, as well as chairman of the Executive Committee.

He has served as a director on 13 public company boards. He was chairman of Long Island Power Authority, the New York state agency responsible for overseeing the restructuring of the electric power system of Long Island.

In 2003 the governor of New York named Mr. Zarb chairman of the New York State Commission on Education Reform, a bipartisan group of educational, business and community leaders who worked together to reform New York state’s educational system.

In 2001 the governor of New York appointed Mr. Zarb to the Board of Directors of the Lower Manhattan Development Corporation, an organization charged with overseeing the development of the downtown New York City area following 9/11.

In 1999 the governor of New York named Mr. Zarb chairman of the Nassau County Interim Finance Authority, a body assembled to lead a state effort to turn around Nassau County’s financial crisis.

Mr. Zarb is a member of the Board of Trustees of the Gerald R. Ford Foundation. He is a former chairman of the Board of Trustees of his alma mater, Hofstra University, where he still serves as a board member. Hofstra named its business school after Mr. Zarb.

Mr. Zarb was a member of the Mayor’s Commission on Homelessness in New York City and led the Privatization Task Force of the New York City Partnership. He also served as chairman of the Council for the U.S. and Italy.

Frank G. Zarb, who earned B.S. and M.B.A. degrees in business from Hofstra University, was awarded an honorary Doctor of Law degree by the University and received the school’s Outstanding Scholar Award. The Georgetown University McDonough School of Business also conferred an honorary doctorate on him in 2000.

He served eight years in the U.S. Army Reserve and retired with the rank of captain.

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Frank G. Zarb School of BusinessDean’s Office

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