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Proprietary & ConfidentialZamchick Group, L.L.C. November 1, 2009

Rapid Visualizationand Experience Design

Zamchick Group Capabilities Presentation


needs

Technology companies track opportunities in the Marketplace and identify them within their own walls

demographics categoriestrends& fads

location

Incremental changes

Revolutionary changesNew tech changes

?


They gather data that define these opportunities, create prototypes toaddress them, and formulate strategies to act on them


But there’s often a disconnect between research and its translation into applications and experiences

Um…could we have that again?

Uh oh…


Rapid Visualization bridges this gap with drawings that distill key insights, envision experiences, and connect the dots for new product development

V I S U A L I Z A T I O N

Got it!


Here are 9 ways Rapid Visualization maximizes customer value…


1 Translating research into meaningful bits of information


2 Combining concepts in surprising ways to generate new ideas


3 Analyzing contextual data for inventive solutions


4 Using storytelling to define complex infrastructures


5 Rapid Iteration of product feature sets

Web-enabled camera


6 Supporting application design with use-case scenarios

Tracking Event

Monitoring Pattern-matching


7 Integrating immersive technologies into consumer environments

Adhoc Retail

Augmented Reality Responsive


Imagining uses for technologies that cross scientific domains8

Text-to-Scene


9 Supporting design execution

Collaboration Technologies High Tech Products

Tool Development Consumer Apps

GUI Visualization

Infrastructure DemosDEKA DESIGN


How do we know when we’ve succeeded?

When new technology development moves seamlessly fromdiscovery to insights to design…

By golly, I think we’ve done it!

…and teams are confident in their ability to champion new products, services, and user experiences

Let’s do it again!


Zamchick Group will accelerate your R&D efforts and help bring compelling experiences to life.

Contact us:[email protected] 201-213-0709


Client testimonials

"Zamchick Group pushed our thinking to places wedidn’t know it could go!"

Tony O’DriscollLead Learning Strategist, IBM

“Gary has an amazing talent connecting business strategy to inspiring design ideas.”

Eric Johnson, Director of Innovation, Coca Cola

“Zamchick is A number 1 talent...inventive, seasoned, with a long history of tremendous creative power.”

Michael WolfsonChief Creative, AOL

“Gary brought a creative spark to almost all projects underway – movingresearch prototypes to full service concepts.”

Stu GainesVP Advanced Development, AT&T Labs

“Gary's ability to get to the core strategic needs of teams is what makes him invaluable.”

Marc Hacker Guru, Rockwell Group


Gary Zamchick, President

Zamchick Group, [email protected]

Credit: Teams at AT&T Labs Research, IBM Center for Advanced Learning, & images from work with Rockwell Group (2005-’08)

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