yumbutter
DESCRIPTION
Yumbutter presentation to Social Media Breakfast Madison.TRANSCRIPT
#NourishTheWorld
#NourishTheWorld #SMBMad
#NourishTheWorld
B R E A T H E
#NourishTheWorld
“Think of a business that cares profoundly
about the well-being of its customers,
seeing them not as consumers but as flesh-and-blood human beings whom it is
privileged to serve…” – John Mackey, Conscious Capitalism
#NourishTheWorld
LIKE & DO GOOD
#NourishTheWorld
LIKE & DO GOOD
YOU // LIKE our Facebook page or share
this morning’s post.
WE // Feed
an additional 5 children in
need.
à
www.facebook.com/Yumbutter
#NourishTheWorld
Nourish the World
#NourishTheWorld
Holistic responsibility à COGSS
1. CRAFT food that’s Clean, Fun, Fair
2. OPENLY share about Holistic Health
3. GROW compassion through supply chain 4. SUPPORT organic farmers & responsible companies 5. SUSTAIN a positive financial return – and use it to
do more good.
#NourishTheWorld
#NourishTheWorld
#NourishTheWorld
B Corps solve social and environmental problems
#NourishTheWorld
#NourishTheWorld
#NourishTheWorld
Why does any of this matter ?
#NourishTheWorld
Mouth rockin’, World Changing Nut Butters
#NourishTheWorld
#NourishTheWorld
- 2X Omega 3 - - Complete Protein –
- Low Glycemic – - Antioxidants –
+ Nutrient Dense +
#NourishTheWorld
GO-Anywhere. Do-anything.
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The Vision Begins…& Grows
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Story
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How to use Social Media
to grow a food company
#NourishTheWorld
Have Bad @ss Fans
#NourishTheWorld
How we get social
1. Facebook 2. Mailchimp VIP list 3. Instagram (for fun), 4. Twitter (at Trade Shows and events),
#NourishTheWorld
Brand Building & Cool Stuff
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Big
Announcements
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#NourishTheWorld
#NourishTheWorld
#NourishTheWorld
Kickstarter: YumbutterGO Rocks It • 2nd highest grossing food project
launched from Wisconsin • Pre-sold $3,500 in first day • Allowed us to protoype YumbutterGO
and begin showing to retail buyers • Disrupting nut butter industry
#NourishTheWorld
#NourishTheWorld
#NourishTheWorld
#NourishTheWorld
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Launch Plan
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A Few Tips
1. Bit.ly URL 2. Website landing page 3. Pre-write forward emails
4. USE SOCIAL REALITY - Throw a party!
#NourishTheWorld
Subject: Important life announcement - please forward Hey *|FNAME|*, I hope this finds you well! For the last year I've been pouring my life into a new project called YumbutterGO! Today we're unveiling a revolutionary approach to peanut butter that rocks your mouth, fuels your body, and is better for our planet. And although Kickstarter doesn't allow us to mention this, for every pouch we sell, we help feed a malnourished child as part of our business model - BuyOne:FeedOne. Check 'em out: bit.ly/yumbutterGO It’d mean the world to me if you help spread the word by simply clicking the Facebook and Twitter buttons on the page. Just TWO clicks makes a HUGE difference! If you have time for two more clicks, you can check out our video and Kickstarter page. Catch me up soon *|FNAME|*. thanks for being huge! adrian PS>...If you have a chance, can you fwd this email to friends, family, co-workers...anyone you think would be interested. The more the better! Here's the link again: http://bit.ly/yumbutterGO
#NourishTheWorld
#NourishTheWorld
ßWhere are you?
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Grassroots Challenge How well does our social media
network actually work?
#NourishTheWorld
#NourishTheWorld
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Share & Eat Good 1. See store MAP 2. Ask: “Who do I know?” 3. Spread the Word
4. Email me with your efforts and get a FREE YumbutterGO.
#NourishTheWorld
"You never change things by fighting the existing reality. To change something,
build a new model that makes the existing model obsolete."
- Buckminster Fuller
#NourishTheWorld
Reminders: LIKE Facebook or Share
post to feed children
#SMBMad #NourishTheWorld
#NourishTheWorld
Mouth rockin’, World Changing Nut Butters