2017 FounderMade

Wellness Summit Yul Kaseman

My Experiences from the

On a brisk Friday morning in the beginning

of February, I attended the 2017

FounderMade Wellness Summit at Spring

Studios in New York City. Although I have a

background in business and finance, the

architectural company I currently work for,

Bright Architecture, has quite a few

wellness clients in their client base so the

conference was relevant and timely.

What is the

FounderMade

Wellness

Summit?

The FounderMade Wellness Summit connects

business and thought leaders in health and

wellness who are paving the way for future

trends in investing, distribution, technology,

acquisition, and marketing. It helps

entrepreneurs scale their business by making

important connections, giving them ideas on

target audience, what investors want, as well

as how to scale their business.

Opportunities

for Business

Development

As the Director of Business Development at

Bright Architecture, my mandate is to think

about strategic relationships, be aware of the

trends that impact our business, and consider

the ways we can further apply our knowledge

base for our clients. The FounderMade

Wellness Summit gave me insight into some of

the leaders in the fitness field, an opportunity

to see innovative new companies, allowed me

to talk to our existing clients, as well as make

some new connections.

What was the

FounderMade

Wellness

Summit Like?

The day was jam-packed with panels of top

industry founders, executives, and thought

leaders, a Discovery Lounge composed of the

most innovative companies and start-up retail

products, and a “Shark Tank” style pitch

competition in front of a panel of judges.

In addition, I found the speakers very insightful on building a business from those who have

built businesses themselves. Sarah Robb O’Hagan, CEO of Flywheel Sports, gave a keynote

speech about failure in business. Multiple panelists from incredible companies like

MindBodyGreen, The Fhitting Room, and Caspar, all spoke about the struggles of their

beginning and how they grew their business to the success it is now. Everybody had a

slightly different path, from how they funded their business to their specific business models,

but the dedication to their endeavors was impressive.

The

Takeaways

from the

FounderMade

Wellness

Summit

Sarah’s words as well as advice from other

speakers like Morgan Radford, a reporter from

NBC, and Jason Wachob, Founder & CEO of

Mindbodygreen, really resonated with me as

well. Overall, the summit was definitely a great

way to gain more insight into these businesses

and network with others in the wellness space.

I was struck by the energy and innovation at

this gathering and found it invigorating to be

amongst this group.

Photos can be attributed to: http://www.foundermade.com/wellness-2017/

www.YulKaseman.com