2017 FounderMade
Wellness Summit Yul Kaseman
My Experiences from the
On a brisk Friday morning in the beginning
of February, I attended the 2017
FounderMade Wellness Summit at Spring
Studios in New York City. Although I have a
background in business and finance, the
architectural company I currently work for,
Bright Architecture, has quite a few
wellness clients in their client base so the
conference was relevant and timely.
What is the
FounderMade
Wellness
Summit?
The FounderMade Wellness Summit connects
business and thought leaders in health and
wellness who are paving the way for future
trends in investing, distribution, technology,
acquisition, and marketing. It helps
entrepreneurs scale their business by making
important connections, giving them ideas on
target audience, what investors want, as well
as how to scale their business.
Opportunities
for Business
Development
As the Director of Business Development at
Bright Architecture, my mandate is to think
about strategic relationships, be aware of the
trends that impact our business, and consider
the ways we can further apply our knowledge
base for our clients. The FounderMade
Wellness Summit gave me insight into some of
the leaders in the fitness field, an opportunity
to see innovative new companies, allowed me
to talk to our existing clients, as well as make
some new connections.
What was the
FounderMade
Wellness
Summit Like?
The day was jam-packed with panels of top
industry founders, executives, and thought
leaders, a Discovery Lounge composed of the
most innovative companies and start-up retail
products, and a “Shark Tank” style pitch
competition in front of a panel of judges.
In addition, I found the speakers very insightful on building a business from those who have
built businesses themselves. Sarah Robb O’Hagan, CEO of Flywheel Sports, gave a keynote
speech about failure in business. Multiple panelists from incredible companies like
MindBodyGreen, The Fhitting Room, and Caspar, all spoke about the struggles of their
beginning and how they grew their business to the success it is now. Everybody had a
slightly different path, from how they funded their business to their specific business models,
but the dedication to their endeavors was impressive.
The
Takeaways
from the
FounderMade
Wellness
Summit
Sarah’s words as well as advice from other
speakers like Morgan Radford, a reporter from
NBC, and Jason Wachob, Founder & CEO of
Mindbodygreen, really resonated with me as
well. Overall, the summit was definitely a great
way to gain more insight into these businesses
and network with others in the wellness space.
I was struck by the energy and innovation at
this gathering and found it invigorating to be
amongst this group.
Photos can be attributed to: http://www.foundermade.com/wellness-2017/
www.YulKaseman.com