yrdesigner overview & case studies july 2015

Case Studies: YrDesigner

© Transformers 2015/all rights reserved

About YrDesigner the interactive design & live printing experience YrDesigner is an interactive design tool, combining a unique, custom-built software and state of the art printing technology. This impressive set-up allows guests quickly and easily to create designs on large, 27" touch screens. Functions such as filters and text mean that in no time at all guests will be creating incredible, unique designs. The touch screen device invites guests to swipe their way through a vast library of patterns and individual images which users are then encouraged to piece together before applying effects, filters and text to create a bespoke design. Once a design is perfected, guests watch our expert team print & press the garment right in front of their eyes.

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Google Beach Cannes Lions, 2015


Google Beach at Cannes Lions

Visitors to the Google Beach this year’s Cannes Lions were invited to Androidify a water bottle at a pop-up created by Transformers’ UK partner. Budget permitting, the design of the pop-up can contribute hugely to the overall brand experience. In this instance, imaginative display including a dry cleaning style moving track and hexagonal storage for blanks created a highly visual activation in which the design software was kept simple to minimise queue time.

Mini Torque Days Yas Marina Circuit


MINI Torque Days MINI staged a long weekend of Torque Days at Yas Marina Circuit for VIP guests and internal stakeholders from the GCC region. The brand invited Transformers to supply YrDesigner, enabling guests to design & customise a MINI T-shirt on our clever multi-touch system. The software was deliberately simplified, offering a selection of different vehicles and pre-set backgrounds , plus text input. The gifts were offered in branded brown paper bags produced by Transformers. The activation was a huge success. With virtually instant printing, over 300 unique T-shirts were produced across 4 half day events.

Warehouse Fashion Shooters London


Warehouse Fashion Shooters Festival Luma brought some awesome interactivity to The Loading Bay event space in the Old Truman Brewery for the Warehouse Fashion Shooters Festival. A stunning YrStore T-shirt bar was created with 4 x YrDesigner stations, where designs were printed onto Warehouse-branded cropped women’s T’s. The YrDesigner design content comprised lush photographic and painterly backgrounds provided by Warehouse, which were further adorned with our existing templates and icons. Festivalgoers queued up to 3 hours for the experience and a personalised Tee! They were entertained in the queue by our 'teetilers’.

Converse Cromatics Berlin


Clash Wall Berlin with Converse Via Cromatics.de For one day only, the vacant lot 86 Torstraße in Berlin Mitte was transformed by Converse, in association with Cromatics, into a crate-constructed playground of cultural goodness. Luma delivered the Digital Graffiti Wall, Social Terminal, several YrDesigner units, our dye sublimation printing system and a few hundred tote bags… all awaiting a personal touch from the hordes of creative Berliners enjoying the sun shine, music, paint, beer and bratwursts Inside the Design Station, our touch screen systems were pre-loaded with 245 publicly-submitted designs for anyone to come and use, spin, tile, re-colour and re-imagine in super cool ways, before pressing save and moments later getting their own version printed on to a top quality tote bag.

Trends Illustrated Arndale Centre, Manchester


Trends Illustrated YrDesigner Live T-Shirt Design and Print at the Arndale Centre, UK

Transformers’ UK partner Luma worked with the Arndale Centre shopping mall and its agency to deliver an enormous live print set up over two days in March 2015. (Video available upon request.) Shoppers were invited to create unique, personalised designs in minutes using our app running a series of 27" touch screens and design content supplied by Dom & Ink. The T-shirts were a gift with any purchases in the Arndale during the activation days, based on a total spend of over £60 (AED 350 approx). In total, 1,170 t-shirts were produced and gifted during the 2-day activation.

Harvey Nichols London Wine Week


London Wine Week at Harvey Nichols

Harvey Nichols London created an in-store event to coincide with London Wine Week and requested an exciting way for customers to take home a bespoke “keeper”. The solution? A concept whereby customers designed their own unique wine label in 6 easy steps using our unique multi-touch screens & software, and had it printed live in-store. Pre-selected images and themes along with the #HNWine stamp on each label created a real buzz on social media and incredible results. The in-system graphics, as well as the environment, were beautifully designed align with Harvey Nichols’ brand values and the quality of the wines.

Festive Season Galleria Mall, Abu Dhabi


Festive Season at Galleria Mall, Abu Dhabi Galleria, a luxury mall on Al Maryah Island, deployed YrDesigner for an immensely popular 12-day activation at its first ever Festive Market. Via our unique touch screens and software, users first selected a background design from a pre-loaded pool of graphic assets. They were able to selected up to 4 individual foreground elements, before adding optional text and a template (or overlay). The Transformers team printed and heat pressed the design onto a T-shirt using the latest dye sublimation technology. This entire process took around 5 minutes per shirt, from start to finish. The on-screen content was customised for the young audience: bespoke assets created especially for Galleria included a series of custom-branded overlays, while the destination’s minimalist badge logo was introduced as an additional foreground element.

Harvey Nichols Dubai


Digital Style Lab at Harvey Nichols Dubai Digital Style Lab was a unique pop-up for Harvey Nichols Dubai, and provided the launch platform for YrDesigner in the Middle East region. We empowered customers to design & print a T shirt using unique touch pods loaded with fabulous graphics. The software was pre-loaded with a rich library of assets to use as backgrounds, foregrounds and templates. Many designs were created especially for the activation by UAE artists. Elsewhere, content was tailored for the region to include Arabesque motifs and desertscapes, as well as topical elements such as the World Cup. The activation ran in store for 6 weeks, in both the men’s and women’s fashion departments.

yrdesigner overview & case studies july 2015

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