swcc overview case studies

StreetWise, an award-winning social marketing agency, helps brands find a place within the online social environment where they can connect and engage withyouth culture.

• Marketing agency in business 11+ years, based in Los Angeles.

• Founded in 1998 to build word-of-mouth for the band System Of A Down.

• Rooted in music; vast experience with video games, film, television and fortune 1000 brands.

• Highly skilled management team with substantial social marketing experience.

• Top-tier account management and performance with a focus on authenticity and credibility.

History //

Profile //

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Word-of-MouthMarketing

StreetWise.comCommunity

Fortune 1000Clients

Custom OnlineCommunities

Social Marketing Agency

1998 TODAY

With the explosive growth of social networks, A-list brands turn to StreetWise for our experience, creative thinking and methodology in building authentic relationshipsbetween brands and youth culture.

Social Marketing Solution //

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[ Your Needs ]

Ability to access acommunity of influencers

Knowledge and connection toyouth community

Dialogue with target market

Strategic interactive /social marketing campaigns

Proven resultsin word-of-mouth marketing

and community development

Experience in engagingopinion leaders

ROI In-depth metrics andqualitative reporting

[ StreetWise Delivers ]

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StreetWise represents the premier agency to capitalize on rapidly growing trends.

Interactive Marketing //• Website Builds + Hosting

• iPhone + Facebook Applications

• Promotions + Sweepstakes

Brand Strategy + Consulting //• Research Panels

Creative //• Brand Identity

• Website Design

• Online Advertising + Rich Media

• POP Materials

• Marketing Collateral + Merchandise

Social Marketing Agency //

Social Media Marketing //• Online Community Build + Management + Moderation

• CRM + Loyalty Programs

• Email Marketing + Database Management

Word-of-Mouth Marketing //• Grassroots + Field Marketing

• Events + Experiential

• Online Marketing + Blogger Outreach

StreetWise’s platform* delivers a customized community experience for each client with an emphasis on marketing activities.

* StreetWise can leverage 3rd party platforms for community management as needed.

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Community Experience //

Technology //• Layout Customization

• Template Plug + Play

• Secured Web Hosting

• Client Sign-up Integration

Engagement //• Blogs

• RSS

• Downloads

• News Updates

• Video + Photo Galleries

Interactivity //• Message Boards

• Private Messaging

• Friend Connections

• Newsletter Manager

• Points + Rewards

Contribution //• User Generated Content

• Surveys

• Polls + Trivia

• Marketing Challenges

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Alice in Chains

Atari

Blender Magazine

Blue Note Records

Clear Channel

Columbia Pictures

Columbia Records

Cypress Hill

Dairy Queen

Dave Matthews Band

Declare Yourself

Deftones

DreamWorks

Drunknmunky (FUBU)

EB Games

Epic Records

Family Values Tour

Fox

Full Throttle

Funimation

Fuse Television

Hard Candy

Hurley

Interscope / Geffen / A&M

Jack in the Box

Linkin Park

Lionsgate

Lollapalooza

Lucas Film

Mattel

Namco

NC Soft

New Line Cinema

Outkast

Ozzfest

PONY

POWERade

Qdoba

Quiznos

Radiohead

Rage Against the Machine

Rise Against

Skateboarder Magazine

Snickers

Sony Pictures

Sony Connect

Sony Music

Sony Playstation

Sprite

System Of A Down

Tab Energy

Universal

2008 Davey AwardsGold Award Winner // Guitar Hero®: Aerosmith® Website

2008 Webby Awards Official Honoree // Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com

2008 MI6 Awards Most Effective Attention Getters // Call Of Duty 4: Modern Warfare Online Community //CharlieOscarDelta.com

2008 MI6 Awards Most Clickable Website for a Product // Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com

2008 American Business Awards Stevie Award Finalist // I Am Legend Movie Website // I-Am-Immune.com

2007 Interactive Media Awards Best In Class – Movie/Film // I Am Legend Movie Website // I-Am-Immune.com

2007 Summit International Awards Leader in Emerging Media Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com

2007 Interactive Media Awards Outstanding Achievement – Marketing Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com

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GoalCreate buzz, raise awareness online and drive sales for COD4.

SolutionCharlieOscarDelta.com: The online destination for gamers to earnexclusive content and access to the COD4 private beta, provideproduct feedback, as well as participate in marketing campaignswhile earning rewards.

Results• 12.5MM+ visits• 106MM+ page views• 750,000+ registered members

Activision // Call Of Duty 4: Modern Warfare (COD4)

2007 Summit International AwardsLeader in Emerging Media

2008 MI6 AwardsMost Effective Attention Getters

2007 Interactive Marketing AwardsOutstanding Achievement - Marketing

Services

Social Media Marketing

Word-of-Mouth Marketing

Interactive Marketing

Creative

GoalDevelop a youth communication strategy that would support Nokia as a major player in the US mobile entertainment space.

SolutionNokia Unwired: An online community and monthly newsletterproviding young consumers, ages 13-19, with exclusive editorialcontent about music, fashion and culture, as well as mobiledownloads including free ringtones and wallpapers for their Nokia phones.

Results• Subscriber base grew from 400k to over 1.5MM • Helped establish Nokia as a credible player in the US mobile entertainment marketplace

Nokia // Nokia Unwired

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Services




Creative

GoalAssist Cold Stone with identifying the right consumers toparticipate in iMix America, a contest inviting young consumersto create their own ice cream mix using Cold Stone’s signature flavors and ingredients.

SolutioniMixAmerica.com: A destination where interested parties could fill out an entry form that revealed their social media prowess,determining their value as a contestant.

Results• 10,000+ applicants• 4,400+ qualified contestants • 950 participants hand-selected by StreetWise

Cold Stone Creamery // iMix America

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Services


Brand Strategy + Consulting


Creative

GoalDesign and develop the global marketing site for Activision’s Guitar Hero®: Aerosmith®.

SolutionPlaying off the band’s hit song “Love in an Elevator,” anelevator took the user on a journey through the multiplevenues featured in the game, delivering an experience that captured the “larger than life” style and swagger of the band.

Results• 6MM+ page views• 500k+ unique visitors

Activision // Guitar Hero®: Aerosmith®

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Services


Creative

GoalBuild, integrate and manage a CRM program for FUEL TV within their existing website, www.fuel.tv

SolutionFUEL TV Crew: An online community providing action sportsenthusiasts with insider access to the athletes they love andexclusive content not available on TV.

Results• Crew impacted programming and marketing campaigns• Exclusive access for Crew members to FUEL TV events • Average 34% increase in monthly membership

FUEL TV // FUEL TV Crew

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Services




Creative

GoalDesign and build a website for Activision’s Kung Fu Panda; a video game based on the movie from DreamWorksAnimation.

Solution“Training Hall”: The centerpiece of the website where kids could register as game characters and complete various questions and challenges in order to win access to secret content.

Results• 260,000+ registered ‘training hall’ users• 1MM+ unique site visitors

Activision // Kung Fu Panda The Game

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Services


Creative

Kyle MortensenVice President, Marketing

[email protected]

StreetWise Concepts + Culture9911 W. Pico Blvd Suite 350WLos Angeles, CA 90035

tel: 310.657.3434fax: 310.657.0310

streetwise.biz

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