YouTube optimisation tips, forvideo SEO and view maximisation

Building long term YouTube value

+Optimise findability Long term YouTube valueOptimise engagement =

Setting up your YouTube video correctly will ensure higher returns, especially in the long term. Here are our 8 YouTube optimisation tips . . . “

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Ensuring your creative is bestimplemented within YouTube - e.g.picking the most clickable frontimage, giving it the best title.

Setting up your clips YouTube metadata to ensure itʼs most easily found.

If you set up your YouTube videoin the best way, you can guaranteean ongoing stream of views and engagement over time.

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1. Pick a clickable lead image

The lead image of your video is incredibly important in ensuring people click and watch your video. Getting people to click you video is half the battle. Once theyʼre watching, itʼs then up to your content to do the work!

•The lead image is incredibly important to ensuring your videoʼs clicked on and watched. •Make sure the image you pick is visually impactful and engaging.•Make sure itʼs relevant to the communities your targeting.•Make sure the image and and the video title work together to tell an engaging story.

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Stand out / clickable image

2. Pick a great title

The title of your video needs to work with the front image. The title needs to be engaging but descriptive, and it also needs to be concise (i.e. short). Including the brand name can be useful in some circumstances.

•The title of your video needs to do two jobs: 1) it needs to encourage people to watch your video 2) it needs to be descriptive, so it can be easily searched for.•The title should be descriptive, and include any relevant keywords linked to the content.•It should be concise (as long titles are shortened in many display situations).•It should be engaging - to encourage people to watch your video.

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Example descriptive and engaging descriptions

3. Optimise the metadata for search

The metadata around your YouTube is extremely important for its SEO and general findability. Make sure all the metadata is relevant, and try to pick terms that are relevant and frequently searched for.

•To encourage clicks to your website, add a link in the first line of the description - to make sure everyone sees it.•Make sure you include relevant keywords in your description.•Pick a category that is relevant, but not too competitive (as you ideally want to pick up awards).•Use a moderate number of tags. Make sure theyʼre all relevant.

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Example metadata - leading with URL

4. Enable embedding

By making your video embeddable, means that others will be able to easily share it - especially across Facebook and Twitter.

•Enabling the *embed code* will optimise the ability for others to share your video.•To do this, simply tick the right box in the YouTube set-up page.•You might also want to add an annotation to your video to encourage people to embed in their site.

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Example embed code

5. Upload subtitles / captions

Adding captions to your video will 1) maximise the ability for Google to understand whatʼs in the video, and improve SEO ranking 2) enable people from other countries to understand your video content.

•Adding captions optimises SEO ranking, as it enables Google to understand your video better.

•Simply select the *captions* option whilst setting your video up, and add in the relevant descriptive copy at key points throughout the video.

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Example captions (in French)

6. Encourage people to watch more

The simplest way to add interactivity to your video is to add *annotations*. You may want to think about designing these annotations into your video creative to make the most of this functionality.

•Adding clickable annotations to you video will encourage people to spend longer with your content.•Annotations can be used to link to other videos in a series, or encourage subscribers to sign up.•Make sure your annotations appear on screen for long enough. One trick is to have them held on the end screen frame for several seconds (some upto 15 seconds).•Think about annotations when creating your content.

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Example buttons / annotations

6. Encourage people to interact

There are special sections on YouTube for most viewed, most discussed, most liked, most subscribed, top favorited. The higher you get in each category the more extra views youʼll get. So itʼs good to encourage people to rate, comment, subscribe etc. to your video and your video channel.

•The higher you get listed in YouTubeʼs most viewed, most discussed, most liked, most subscribed and top favorited, the more opportunity for your video is to be viewed.•Encourage people to interact / comment / like your video, and youʼll rise up the rankings.

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7. Make engaging content

Thereʼs no silver bullet to creating a viral piece of content, however following some simple rules will help your content be as engaging as possible.

•The more engaging your content the more likely people will share it once theyʼve watched it.•Tips include: make your content relevant to specific online communities; make it topical; reply to an existing meme; include something unexpected; create something useful; do something epic or amazing!

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Example awesome viral content!

8. Kick-start your campaign

Giving your campaign a kick start by investing in paid-for-seeding from the Viral Ad Network can boost the chances of your campaign being shared.

•Boosting the views of your campaign by paying for seeding via a syndication network like the Viral Ad Network is an effective way to kick start your campaign. By paying for people to watch your video, you will ensure it gets in front of the right audiences initially helping generate some initial sharing and virality.•Tip: invest money in using www.ViralAdNetwork.net

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Paid seeding effect from Viral Ad Network

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