Are you mobile ready?Top 5 tips to optimise your site for mobile

By the end of 2012,there will be more mobile-enabled devices than people.

Web traffic from mobiles has roughly doubled each year since 2008.

By ignoring mobile, you risk turning away a significant chunk of your potential market.

What can you do to optimise your site for mobile?

#1 CSS3 Stylesheets• The best way to optimise your site for mobile;• Use media queries, a new CSS3 feature, to

designate a stylesheet depending on browser resolution.;• No need to rewrite content;• Better for SEO than using separate m.yoursite.com

sites;• Better looking integration.

#2 Mobile site plug-ins• Use plug-ins for quick fixes on CMS and blogging

platforms;• Creates simple, no maintenance solutions;• Very easy to set up;• No coding or redesign necessary.

#3 Mobile-centric sites• Create m.yoursite.com mobile sites if using a CSS3

stylesheet isn’t possible;• Can be created in varying degrees depending on

expertise;• For pros, entire customised mobile-mini sites can

be created;• For beginners, tools such as ShareSquare can

auto-generate mini, mobile sites and implement with just a quick copy and paste.

#4 Reconsider content• Mobile users use smaller screens on slower devices

with slower connections;• HD Video, Flash and tiny text should be avoided;• Make sure you have text to accompany video-

centric sites;• Mouse-over drop-down menus don’t work as well on

touch screen devices.

#5 Mobile SEO?• Have a review of keyword strategy for mobile;• Analyse what mobile users are looking for and

where they end up on your site. Prioritise this content;• Mobile users typically use smaller keyword phrases,

so consider this in your strategy;• Don’t change your strategy just for the sake of it,

respond and adapt with your clients or customers as they change.

40% of consumers would go straight to a competitor, if your site wasn’t mobile optimised.

By the end of 2012,there will be more mobile-enabled devices than people.

And remember...

Are you mobile ready?• Read the full top 5 tips to optimise

your site for mobile blog.• Read more about digital PR or mobile PR.• Find out more about Hotwire.