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Memphis Your Adventure in Begin Your Adventure Here 102 SPIRIT NOVEMBER 2013 NOVEMBER 2013 SPIRIT 103 What might be included in your ideal aſternoon? If legendary eats, soulful sounds, and outstanding art are your ingredients for a good time, then this Mississippi River city is for you. Here, everyone from history lovers to BBQ buffs can find their fancy. Forget walkin’ in Memphis. Let’s roll! BY AMANDA GLEASON BEAT RETREAT Beale Street has 21 music venues and was declared Home of the Blues by an act of Congress in 1977.

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MemphisYour Adventure in

Begin Your Adventure Here

102 SPIRIT NOVEMBER 2013 NOVEMBER 2013 SPIRIT 103

What might be included in your ideal afternoon?

If legendary eats, soulful sounds, and outstanding art are your ingredients for a good time, then this Mississippi River city is for you. Here, everyone from history lovers to BBQ buffs can find their fancy. Forget walkin’ in Memphis. Let’s roll!BY AMANDA GLEASON

BEAT RETREATBeale Street has 21 music venues and was declared Home of the Blues by an act of Congress in 1977.

104 SPIRIT NOVEMBER 2013104

FINGER FOOD Dry-rubbed ribs: a main

attraction in Memphis.

HUNGRY FOR MORE? GET YOUR FILL WHEN YOU…

MEMPHIS IS SINGINGA NEW LUV SONG

MEMPHIS INTERNATIONAL AIRPORT WELCOMES SOUTHWEST AIRLINES

Daily non-stops to Chicago Midway, Orlando, Baltimore/Washington, Houston Hobby and Tampa

memphis airport.indd 1 10/1/13 8:50 AM

®

Memphis Airport.indd 76 10/4/13 3:10 PM

River Inn of Harbor TownDig into crab cakes with grain mustard sauce and Asian slaw at Paulette’s Restaurant, a Memphis insti-tution nestled inside this cozy getaway.

We’re not blowing smoke when we tell you Memphis is a hotbed of barbecue. The city is home to nearly 80 beef and pork purveyors, which range from off-the-radar eateries to legendary establishments like Corky’s and Charlie Vergos’ Rendezvous. Don’t know where to start? Join Lance Silkes’ three-hour Tastin’ Round Town tour, which includes six stops. “Dry rub is what defines Memphis barbecue,” Silkes says. You’ll taste what he’s talking about in dishes like pulled pork nachos from CentralBBQ and the Bar-B-Q Shop’s signature barbecue spaghetti. Butpace yourself: You’ll want to save room for Cozy Corner’s cooked- to-perfection ribs. “The fire inside the smoker is built really low,” Silkes says. “This allows time for moisture to build, creating a hybrid between barbecuing and grilling.” How’s that for a meat and greet? tastinroundtown.com Your adventure continues…

Madison HotelAt this chic spread, order a tasty bever-age before snuggling up by the fire pits and taking in stunning river views at Twilight Sky Terrace, the newly debuted rooftop lounge.

Which piques your curiosity the most?

GETTING THERE Fly into Memphis International Airport (MEM). mscaa.com

Follow the ’CuetHen Your most ideAl Hotel is…

The Peabody MemphisIn a tradition dating back to 1933, this historic hotel’s most famed residents—five mallards— attract crowds as they maketheir twice-daily march to and from the lobby’s marble fountain.

Adventure In Memphis

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If your perfect afternoon might involve…

106 SPIRIT NOVEMBER 2013106

Continued

SACRED SETTING The site of Dr.

Martin Luther King Jr.’s

assassination.

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Which creative genre pleases your

inner aesthete?

Few places can incite such powerful emotions as the National Civil Rights Museum, located at the Lorraine Motel, where Dr. Martin Luther King Jr. was assassinated on April 4, 1968. Though some of the museum’s exhibits are closed for renovations through early 2014, there’s still plenty to leave you awestruck. Begin across the street at the Legacy Building, where James Earl Ray fired the fate-ful shot. Here you can eye artifacts, including the bullet removed from King’s body, while also discovering the stories of other civil rights leaders. End your tour at the motel, in an exhibit only open during the renovation: the balcony where MLK spent his last mo-ments. As you stand outside Room 306, an audio program plays “Precious Lord, Take My Hand,” the trailblazer’s favorite song. civilrightsmuseum.org Your adventure continues…

GETTING AROUND The downtown trolley scoots visitors to popular attractions like Beale Street and Sun Studio. If further exploring is on your itinerary, visit the airport’s website for rental car options. matatransit.com, mscaa.com

Honor an Icon

The Memphis ZooOnly four U.S. zoos house giant pandas. You can find two of these endangered animals—Ya Ya and Le Le—at this family-friendly hangout.

Sun StudioOn July 5, 1954, Elvis Presley recorded his first single, “That’s All Right,” inside this modest storefront, which earned Sun Studio the reputation of being the birthplace of rock ’n’ roll.

DIG DEEPER INTO OUR COUNTRY’S EQUALITY STRUGGLE AS YOU…

tHen spend some time At…

If you’d like to learn more about…

Adventure In Memphis

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Continued

Your adventure continues...

SPIRIT NOVEMBER 2013

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SHOW TIMEMany pieces in the African Galleries were created for festivals and masquerades.

“If it moves, it connects in Memphis.”

Memphis: America’s Aerotropolis –a city where orders come in after dark and deliver the next morning at dawn. A three-shifts-a-day city where containers ship lean and finished goods ship out fast. Memphis can add competitiveness to your company by adding hours to your day.

www.memphischamber.com

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Hog & HominyPizza fanatics revel in this esteemed eatery’s wood-fired pies. Try the Baia, topped with cherry tomatoes, mozzarella, basil, garlic, and olive oil.

Rum Boogie CafeGet into the groove at this rousing hang-out on Beale Street, where more than 360 guitars hang from the ceil-ing—each one autographed by stars like Billy Joel and B.B. King.

STROLL AMONG MASTERPIECES AND…

African headdresses. Ethiopian healing scrolls. Mexican terra-cotta figurines. Those are just some of the treasures you’ll find at the Memphis Brooks Museum of Art, whose collection of 9,000 objects ranges from ancient artifacts to contemporary pieces. You can scope out a Greco-Roman marble torso believed to date back to the first century B.C.; French sculptor Antoine-Louis Barye’s 1840 bronze tiger statue; and the oil masterpiece “Slaying of the Medusa,” perfected in 1680 by Luca Giordano, one of the most influential Neapolitan painters of the second half of the 17th century. Since time can fly when you’re surrounded by so much astounding art, plan your trip on a Thursday, when the museum keeps its doors open late to host artists’ talks, gallery tours, and film screenings. Let the good times roll! brooksmuseum.org

GETTING OUT On select nights from November 29 through December 30, winter revelers can sip hot cocoa and roast s’mores at the Memphis Botanic Garden. memphisbotanic garden.com

Which dish tickles your taste buds? tHen treAt Yourself to A stop At…

If you’re more inspired by…

The Cupboard RestaurantThe hearty servings of country-fried steak and other Southern favorites at this Memphis fixture have pleased hun-gry crowds since 1943.

Eye Exotic Art

Adventure In Memphis

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Continued Continued Continued

And when you�re done…

SPIRIT NOVEMBER 2013

Adventure In Memphis

HOME ALONE Elvis in the

living room at Graceland in March 1965.

©EPE Reg. US Pat. & Tm. Off. Photo© Alfred Wertheimer

Visit Graceland ® in Memphis.

Graceland Welcomes Southwest Air lines® to Memphis.

Elvis.com | 800-238-2000

CELEBRATE 60 YEARS

OF ROCK ‘N’ ROLL IN 2014.

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What’s your guilty

pleasure?Get Groovin’Start your tour at Elvis’ beloved Graceland estate, where you can sneak peeks at where the world’s most storied musical performer spent his days. Since The King’s wardrobe was often as loud as his songs, spend some time exploring the new exhibit that fea-tures more than 20 of the flashy jumpsuits Presley wore during his performances in Las Vegas. Then head to the Stax Museum of American Soul Music, located in the former recording studio of Stax Records, where the careers of Otis Redding and Wilson Pickett were launched. Keep up the good vibrations at the Mem-phis Rock ’n’ Soul Museum, which traces the city’s musical roots back to 1930s sharecroppers. Jukeboxes are spread throughout, guaranteeing there will be a whole lotta shakin’ goin’ on. elvis.com, staxmuseum.com, memphisrocknsoul.org

WATCH THIS To see some of our adventures come to life, visit our YouTube channel, SWASpiritMagazine.

EAGER TO SEE HOW MEMPHIS EARNED ITS MUSICAL MOJO? THEN…

tHen indulge At…

Orpheum TheatreThis historic venue’s 35th annual auction, held November 16, puts more than 400 items (including valu-able artwork) up for bid.

Dinstuhl’sThis family-run business has been treating sweets lovers to goodies like pecan fudge, peanut brittle, and chocolate-covered cher-ries for more than a century.

FlashbackVintage jewelry and clothing, antique type-writers, and more awaitbehind the doors of this throwback shop, whose collection is especially strong in items from the ’60s and ’70s.

112 113NOVEMBER 2013 SPIRITSPIRIT NOVEMBER 2013

If Memphis isn’t on your radar, then you may not be as in tune as you thought. From a thriving arts and music scene to a booming health care industry, this riverfront locale is causing quite a stir. We caught up with some of its savviest locals—from CEOs to small-business owners and even Priscilla Presley—to find out what makes living, working, and kicking back here so grand. Their insight, mixed with must-know facts on Memphis’ culture, workforce, and events, sing the song of life in this friendly city.

It’s time for the biggest adventure of all: living here.

Life Adventure In Memphis

GO TO TOWN With more than

650,000 resi-dents, Memphis

is the largest city in Tennessee.

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Life Adventure In

Memphis

114 SPIRIT NOVEMBER 2013

Life Adventure In Memphis

“Memphis is a feeling that pen-etrates your soul, primarily due to our diverse musical heritage. When you’re the home of the blues, the birthplace of rock ’n’ roll, and the cra-dle of soul, you have a unique ability to appeal to people on an emotional level. We’re seeing an increase in the number of international visitors, and our residents, who are some of our greatest assets, have a way of mak-ing them feel welcome. We constant-ly hear how pleasantly surprised people are with how friendly our residents tend to be and how much there is to do. Memphis is a destina-tion so rich in offerings that there’s something for everyone.”

—Kevin KanePresident and CEO

Memphis Convention & Visitors Bureau

“Charlie Vergos’ Rendezvous is a family-owned business started by my father in 1948. He invented

Play in Memphis

what people now call dry ribs. We’ve catered to Air Force One, American embassies around the world, and have also hosted presidents, rock stars, and royalty. There’s good barbecue all over Memphis. How-ever, if you have just one night to eat barbecue here, it should be at our res-taurant. It’s truly one of the country’s most unique restaurants.”

—John C. VergosCo-owner

Charlie Vergos’ Rendezvous

• More than 10 million people visit each year.

• In January, National

Geographic Traveler named Memphis among its 20 best trips of 2013.

• In September, readers of

10Best.com, a division of USA Today Travel, ranked Grace-land No. 1 and the National Civil Rights Museum No. 3 on its list of “Best Iconic American Attractions.”

Facts of Play in Memphis

BLOWN AWAY A behind-the-scenes look at the Cannon Center.

MEAT YOUR MATCH Some 400,000 guests visit Charlie Vergos’ Rendezvous annually.

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56,000HealthCare

Professionals Educated& Trained

2.3 Billion

to theState

Economy

$

21,000

Jobs Across Tennessee

Right Here in Memphis.

The University of Tennessee is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. www.uthsc.edu

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116 SPIRIT NOVEMBER 2013

Life Adventure In Memphis

“They say ‘if music were a religion, then Memphis would be Jerusa-lem, and Sun Studio, its most sacred shrine.’ That’s a tenet we’ve taken seriously since Sam Phillips estab-lished Sun Studio in 1952. We’ve played host to the greatest names in rock ’n’ roll: legends like B.B. King, Johnny Cash, Jerry Lee Lewis, and, of course, Elvis Presley. These days we also play host to visitors from all over the world while continuing to offer a full service recording experi-ence after regular business hours. It’s an honor to be part of Memphis’ rich musical history.”

—John SchorrCEO & President

Sun Studio

company, and Ballet Memphis’ River Project, which commissions choreographers to create new works based on the Mississippi River. In addition, organizations like the Memphis Symphony Orchestra—the largest employer of musicians in the tri-state area—contribute greatly to our community by employing art-ists from around the world that come to Memphis to become members of our creative class and work tirelessly to engage the community. We’re a culture of innovators, and we are making things happen in Memphis.”

—Susan SchadtPresident & CEO

ArtsMemphis

“The artists and artistic innovations that have come from Memphis have changed the world. The vibe is one of enormous possibilities: There are very few obstacles here for artists. If you have an idea, there is a commu-nity that will do everything it can to help. For 50 years, ArtsMemphis has supported our cultural commu-nity by providing annual support, financial oversight, advocacy, and mentoring to many diverse organi-zations. In the last 10 years, due to the generous support of residents, ArtsMemphis has allocated more than $40 million to fund projects, which include a new facility for Playhouse on the Square, the city’s only professional resident theater

FINE TUNES Catch musicals like Purlie at Playhouse on the Square.

• In September, the NBA’s Mem-phis Grizzlies were named

“Best Sports Franchise in North America” by ESPN The

Magazine. • In May, Travel +

Leisure ranked Memphis No. 5 on its list of the

“Best U.S. Cities for Affordable Getaways.”

Facts of Play in Memphis

BANG-UP JOB In the evenings, Sun Studio opens its doors to recording artists.

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IS1. ArtsMemphisartsmemphis.org(901) 578-2787

2. Ballet Memphisballetmemphis.org(901) 737-7322

3. Memphis Brooks Museum of Artbrooksmuseum.org(901) 544-6200

4. Germantown Performing Arts CenterGPACweb.com(901) 751-7500

5. IRIS Orchestrairisorchestra.org(901) 751-7500

6. Memphis Hopmemphishop.com(901) 577-5467

7. Memphis Rock ‘n’ Soul Museumrocknsoul.org(901) 205-2533

8. Memphis Symphony OrchestraMemphissymphony.org(901) 537-2500

9. Playhouse on the Squareplayhouseonthesquare.org(901) 726-4656

10. Saint Blues Guitar Workshopsaintblues.com(901) 578-3588

SQUARETHEON

The Arts Make Memphis Happen. Grit. Grind. And Grace.

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118 SPIRIT NOVEMBER 2013

Life Adventure In Memphis

“Somebody asked me this morning what I missed about Memphis, and I said everything.”

—Elvis PresleyMarch 1960 press conference at

Graceland after returning from service in the U.S. Army

“It was a difficult decision to open Graceland for tours, inviting the public into our private family home. Since that first tour, we have now welcomed more than 18 million people through the front door and helped give birth to a new industry in Memphis—tourism.”

—Priscilla Presley

“Elvis Presley took great pride in his hometown of Memphis. Wherever he went throughout his career—whether it was on tour around the country, filming movies in Holly-wood, traveling to Hawaii, or per-forming in Las Vegas—he always came home to Graceland in the city he loved the most, Memphis. Elvis

and this city gave birth to a genre of music that moved the world, influ-enced generations of musical artists and fans, and forever changed enter-tainment and pop culture. In 2014—60 years after the birth of rock ’n’ roll, we’ll celebrate this important milestone with a year of special events at Graceland and throughout Memphis.”

—Jack SodenPresident & CEO

Elvis Presley Enterprises

DECK THE HALLS Presley family decor adorns Graceland dur-ing the holidays.

HOME STRETCH Elvis purchased the Graceland estate in 1957 for his parents, grandmother, and himself.

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This advertisement was prepared by BBDO New York Filename: P36158_FX_FED_V1.indd

Terms, restrictions and fees apply. © 2013 FedEx. All rights reserved.

Don’t let deliveries stop you from going on vacation. With FedEx Delivery ManagerSM, you can view your residential deliveries and request a date and time that works for you. You can even place your deliveries on hold until you come back.

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120 SPIRIT NOVEMBER 2013

Life Adventure In Memphis

“The Peabody Duck March is one of Memphis’ top three visitor attrac-tions. The tradition dates back to 1933, when the general manager, Frank Schutt, and his friend, Chip Barwick, put ducks in the lobby fountain in the middle of the night as a practical joke. When they returned the next morning, the ducks were still there, along with a crowd of delighted onlookers. And so they stayed. Eighty years later, crowds continue to flock to see them.”

—Douglas BrowneGeneral Manager

The Peabody Memphis

“What makes the National Civil Rights Museum so powerful is the poignancy of place. The experience one receives when going through the museum is transformational, pow-erful, and emotional. It’s visceral; it transcends most museum experi-ences. When you walk in the door you never know what you’ll receive,

but when you come out, your life is changed forever.”

—Beverly RobertsonPresident

National Civil Rights Museum

“Located about 100 miles south of Memphis, Tupelo is a must-stop for music lovers. Guests can visit the house that Elvis was born in to see the humble beginnings that gave rise to the greatest entertainer the world has ever known.”

—Neal McCoyExecutive Director

Tupelo Convention & Visitors Bureau

A GRAND AFFAIR The Peabody Memphiscelebrates its 145th anniver-sary in 2014.

• Each year, more than 50,000 people visit the house in Tupelo, Mississippi, where Elvis was born.

• Between 200 and 1,000 guests attend each twice-daily Duck March at The Peabody Memphis hotel, wherein a pa-rade of mallards makes its way to and from the lobby fountain.

Facts of Play in Memphis

IN GOOD HANDS Gladys Presley bought her son his first guitar here, in 1945.

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122 SPIRIT NOVEMBER 2013

Life Adventure In Memphis

“I love being in a city that’s so deeply rooted in history and music, and that’s also known for great food like we serve at Genghis Grill. We’re the largest build-your-own stir fry con-cept in America and have three loca-tions around Memphis. We can cater to every diet in the world, whether you’re a protein lover, vegetarian, or if you prefer gluten-friendly options. We have it all!”

—Fayaz AbdulOperating Partner (Memphis, Jackson,

and Murfreesboro) Genghis Grill

“Madison Hotel is Memphis’ hip bou-tique hotel, boasting luxurious decor with a modern, artful vibe. Our roof-top, Twilight Sky Terrace, delights

guests with craft cocktails and astounding views of the Mississippi River. And Eighty3, recently named a best new restaurant by readers of our city magazine, specializes in global cuisine with southern sensi-bilities. All three make for an amaz-ing Memphis experience. The jux-taposition of our hotel’s traditional Southern hospitality in an environ-ment that’s more urban cool and contemporary always surprises and delights guests. Memphis is a city of cultural diversity. We’re a small town with a big heart, and residents love to share every aspect of the city.”

—Angie HinesGeneral Manager

Madison Hotel

• In March, Forbes included Memphis on its list of the top 15 U.S. cities with emerging downtowns.

• Memphis is home to more than 30 public and private golf courses. The annual St. Jude Classic, held each June, is the only PGA event held in Tennessee.

Facts of Play in Memphis

URBAN ABODECity and river views delight

guests of Madison Hotel.

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Serving Our Customers And Our City For Over 30 Years

©2011 AutoZone, Inc. All rights reserved. AutoZone and AutoZone & Design are registered marks of AutoZone Parts, Inc.

Our Store Support Center Is Proud To Call Memphis Home.

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124 SPIRIT NOVEMBER 2013

Life Adventure In Memphis

“I love everything about Memphis— the people, food, scenery, trees, and water. We have some of the best drinking water in the world. Our low cost of living makes Memphis a great place to live, and we’re evolv-ing in many ways. For example, not too many years ago, you’d be hard-pressed to find a bicycle lane, but now we’ve got 58 miles of them. New restaurants are opening every day, and the downtown pedestrian mall is busy with both tourists and local residents. Everyone knows about our barbecue, which is the best in the world, and Elvis, but many are surprised to learn about our rich culture. Whether you visit the Memphis Brooks Museum of Art or the National Ornamental Metal Museum, you’ll find our facilities are world-class. Come check us out—I think you’ll be surprised, too!”

—John W. MoorePresident and CEO

Greater Memphis Chamber

Live in MemphisOUT OF THE BLUES Memphis Interna-

tional Airport serves more than 6 million

people each year.

• According to the U.S. Census Bureau, the pop-ulation in 2012 was 646,889.

• The average November high

temperature is 62 degrees.

• In March, Memphis was

ranked No. 6 on Travel + Leisure’s list of “America’s Most Charming Accents.”

• As of August, the average home price in Memphis was $142,363.

Facts of Life in Memphis

“Memphis International Airport is unique in that we’re the second-largest air cargo airport in the world, and we’re close to top attractions like Graceland, which is only a few miles away. We have great facilities without the crowds of people you see in some airports, and a beautiful ter-minal that allows travelers to get in and out quickly and efficiently. First-time visitors to the city are often sur-prised at how friendly our residents are. Everyone here has a smile and a greeting, and they want to help visi-tors to our community.”

—Larry D. CoxPresident & CEO, Memphis-Shelby

County Airport Authority

TIME TO SPARE The average commute to work is 23.8 minutes.

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SWA MEM RIGHT ON TIME®

Arrival

©2013 First Tennessee Bank National Association. Member FDIC. www.firsttennessee.com

First Tennessee is proud to welcome Southwest Airlines® to MemphisWe’ve had the honor of calling Memphis home for 150 years. It’s a place we love, with people we love serving. So it is with great civic pride that we offer our warmest welcome as Southwest Airlines® arrives in Memphis. With a strong reputation for customer satisfaction, we know Southwest will help keep our city moving in the right direction.

first tennessee bank.indd 1 10/10/13 9:38 AM

126 SPIRIT NOVEMBER 2013

Life Adventure In Memphis

“Memphis has grit and an edginess that makes it a top destination for businesses, visitors, and families. Our region benefits from a terrific higher education community and a strong talent pool, and AutoZone is proud to call Memphis home to our headquarters. Our company has a rich culture, characterized by tra-dition, recognition, and a company-wide commitment to customer service. This city has built an ecosys-tem very favorable to entrepreneurs: From logistics and mentorship to incubators and launch events, we’ve created a home for individuals to develop, launch, and advance their businesses. And the opportunities continue to grow.”

—Bill RhodesChairman, President & CEO

Customer Satisfaction AutoZone, Inc.

Work in Memphis

“Memphis is a logistics and distri-bution mecca thanks to its central location and temperate climate. The city has an international airport, an active trucking corridor, a rail center and a river port, all of which play an important role in making Memphis a critical location for logistics. From Memphis, our customers have the fastest and broadest possible access to world markets for their products.”

—David J. BronczekPresident and CEO

FedEx Express

• In August, Business Facilities maga-

zine ranked Memphis the No. 1 logistics leader in the world among air cargo hubs, due largely to the presence of FedEx’s global hub in the city.

• A study con-ducted in June by career informa-tion site Glass-door named Memphis one of the top cities in the country for employee satisfaction.

Facts of Work in Memphis

REVVED UP AutoZone’s corporate headquarters overlooks the Mississippi River.

LEADER OF THE PACK FedEx Express Presi-dent and CEO David J. Bronczek.

Baptist Memorial Health Care is happy to welcome

Southwest Airlines® to Memphis International Airport.

We appreciate your spirit of customer service and your

commitment to making air travel better for all. Here’s

to your good health.

On behalf of our crew, welcome to Memphis.

Get Better.baptistonline.org

800-4-BAPTIST

128 SPIRIT NOVEMBER 2013

Life Adventure In Memphis

“Although ServiceMaster is 84 years old, it only moved its headquarters to Memphis in 2007. The move made it easier for our $3.2 billion company’s corporate leadership to work shoulder-to-shoulder with its seven business units and to hire the best and the brightest. Our greatest recruiting tool is getting people to visit Memphis, because once they do, they can’t help but fall in love with the city. Memphis’ historic, cultur-ally diverse, and vibrant community really has something for everyone.”

—Robert GilletteCEO

The ServiceMaster Company

“First Tennessee Bank was founded in downtown Memphis in 1864, and we’re still here. That tells you that we consider Memphis a great place to work and live. We do business across the state, but our headquar-ters remains here. This is a very liv-able city with beautiful neighbor-hoods and parks, a low cost of living, a vibrant live music and sports scene, and family-oriented amenities. It’s also a great place to do business, with a long line of entrepreneurs like B.B. King and Justin Timber-lake. First Tennessee has deep roots here, and our foundation supports financial literacy, education, eco-nomic development, health care, and the arts. We share the dreams of our friends and neighbors for a healthy, prosperous community. As we plan for our 150th anniversary next year, First Tennessee is ready to serve our customers and community for the next 150 years.”

—Bryan JordanChairman, President & CEO

First Horizon National Corporation(parent company of

First Tennessee Bank)

Facts of Work in Memphis• ServiceMaster

is comprised of seven brands: American Home Shield, Ameri-Spec, Furniture Medic, Merry Maids, Service-Master Clean, Terminix, and TruGreen.

KNOCK ON WOOD Furniture Medic specializes in furniture repair and wood restoration.

CHECK IT OUT First Tennessee Bank has 48 locations in and around Memphis.

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There are stories of first kisses and last dates.

Of proposals and promotions.

Good mornings and good-byes.

Celebrations and celebrity sightings.

Business meetings and chance meetings.

some people think of the south’s grand hotel as having 13 stories.Actually, it has thousands.

The Peabody, the South’s Grand Hotel, has been making memories since 1869. It is unparalleled in its luxury, elegance and service. With 464 well-appointed, newly renovated guest rooms and a location in the middle of Memphis’ finest attractions and restaurants, The Peabody remains the pinnacle of what glorious, historic hotels are all about.

Moments created, memories relived... the past and the present come

to life here. Make your own memories and add another story to The Peabody.

149 Union Avenue Memphis, Tennessee 38103 901.529.4000 1.800.42DUCKS

www.peabodymemphis.com

49 Union Avenue Memphis, Tennessee 38103 901.529.4000 1.800.42DUCKS

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130 SPIRIT NOVEMBER 2013

Life Adventure In Memphis

“St. Jude is a national resource with a global mission. We focus on discov-ering new treatments that improve survival and quality of life for chil-dren with cancer. Since opening in 1962, we’ve helped push overall childhood cancer survival rates from 20 to 80 percent. Now, our efforts in genomic medicine are shaping the treatments of the future.”

—Dr. William E. EvansCEO

St. Jude Children’s Research Hospital

“Memphis was chosen by our founder, Danny Thomas, because of its cen-tral location within the U.S. and its strong medical community. Since opening 51 years ago, children from all 50 states and around the world have come to Memphis to receive treatment at St. Jude with no family ever receiving a bill from the hospital, thanks to our generous supporters.”

—Richard Shadyac Jr.CEO

ALSAC (the fundraising and awareness organization of St. Jude)

Heal in Memphis“The level of pediatric care available in Memphis has never been bet-ter. Le Bonheur Children’s Hospital partners with the University of Ten-nessee Health Science Center as a teaching facility for residents and also has one of the busiest and most successful brain tumor programs in the country through a collaboration with St. Jude Children’s Research Hospital. In 2010, Le Bonheur opened the doors of a $340 million, state-of-the-art hospital funded in part by the city’s largest ever fund-raising campaign. The technology, physicians, facilities, and staff set Le Bonheur apart and provide top-tier pediatric care for all children in our community.”

—Meri ArmourPresident & CEO

Le Bonheur Children’s Hospital

HEALING HANDS In January,

St. Jude was named one of the

best companies to work for by

Fortune magazine.

Facts of Healing in Memphis• Each year, the University of Tennessee

Health Science Center contrib-utes nearly

$2 billion to the local economy. • Le Bonheur Children’s Hos-

pital treats more than 250,000 kids annually.

• In 2012, Baptist Memorial Health Care provided $229 million in community ben-efits to the Mid-South region.

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But at this moment, she’s fighting cancer. That’s why St. Jude Children’s Research Hospital® is leading the way the world understands, treats and defeats childhood cancer. And families never receive a bill for treatment, travel, housing or food, because all a family should worry about is helping their child live.

Join our mission at stjude.org

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Angiel’s got stuff to do.

St. Jude patient Angiel:Big Dreamer

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132 SPIRIT NOVEMBER 2013

Life Adventure In Memphis

“Those who choose the health care profession possess an inherent desire to serve others. About 2,800 students are enrolled at University of Tennessee Health Science Cen-ter, and more than 1,000 residents and fellows are in training statewide. Our faculty provides clinical care to thousands of patients while also training generations of competent, caring health care professionals. Among the largest higher education institutions in Memphis, we’re also one of the largest employers. Col-laboration, passion, and a shared vision are driving innovation in our medical community. Our hospital affiliates and biotechnology and other health care partners recognize

the long-term value of our academ-ic institution. We’re committed to employing our combined resources in research and clinical care to con-stantly improve the well-being of citizens in our city, state, region, and beyond.”

—Dr. Steve J. SchwabChancellor

University of Tennessee Health Science Center

“Baptist Memorial Health Care is one of the area’s oldest and largest health care organizations. We’ve been a part of the Memphis community for 101 years, and during that time we’ve brought many firsts to the area. That tradition continues in our second cen- tury of providing health care in this region. We’re building the commu-nity’s first integrated cancer center, along with three new hospital facili-ties and a pediatric emergency department. We have one of the area’s largest physician manage-ment practices, Baptist Medical Group, which has more than 400 doctors. The health care community in Memphis is very passionate and willing to invest hundreds of mil-lions of dollars into providing the best care possible. We’re also willing to collaborate in a number of areas for the good of the community.”

—Stephen ReynoldsPresident and CEO

Baptist Memorial Health Care

BRIGHT SIDEUTHSC is responsible for more than 2,100 jobs statewide.

TRUE BLUE Baptist Memorial Health Care employees gather for a photo op.

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Dancing also qualifies as physical therapy.Understanding that matters.

At Le Bonheur Children’s Hospital, we often see children when they’re feeling their worst. Our experts understand the challenges of caring for kids and encouraging them to take steps designed to help them feel better. Many times, all that’s required is a playful imagination on their part – and ours.

We’re completely dedicated to caring for kids. As one of the nation’s best children’s hospitals according to U.S. News & World Report, we know that if something matters to a child, it matters to us.

lebonheur.org

WhereEvery Child Matters

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450 Mulberry | Memphis, TN 38103 901.521.9699 | civilrightsmuseum.org

The National Civil Rights Museum was born out

tragedy. The assassination of Dr. Martin Luther

King, Jr. while in Memphis to fi ght for wages

and equity for the sanitation workers was the

motivation for it’s opening in 1991. Since then,

the Museum has served as a tribute for civil

and human rights efforts globally and is world-

renown for its exhibits, collections and education

programs.

In 2014, we will unveil the most signifi cant

renovation with interactive exhibits, cutting-

edge technology, external listening posts – a

new look inside and out.

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134 SPIRIT NOVEMBER 2013

Life Adventure In Memphis

Now– January 5Shared Vision: The Sondra Gilman and Celso Gonzalez-Falla Collection of Photography brooksmuseum.org

Now– February 28Elvis: Live from Vegas Exhibit elvis.com

Now– February 28 Elvis’ Hawaii: Concerts, Movies & More elvis.com

Now–April 16Memphis Grizzlies Regular Season nba.com

November 22013 American Heart Associa-tion Heart Walk uthsc.edu

November 2Day of the Dead Fiesta brooks museum.org

November 2Tech Camp tech campmemphis.com

November 5–10West Side Story orpheum- memphis.com

November 7Memphis Rock ‘n’ Soul Museum’s Memphis Music Hall of Fame 2013 Induction Ceremony & Celebrations memphis rocknsoul.org

November 8Kathy Kosins presents Ladies of Cool, vocalist gpacweb.com

November 10Shanghai Ballet gpacweb.com

November 1027th Annual Outdoors Inc Cyclocross Championship mississippiriver trail.org

November 16IRIS Orches-tra presents Alexander Fiter-stein - Eastern Dances, North-ern Melodies gpacweb.com

November 22– January 5 Peter Pan playhouseonthe square.org

November 22– January 8 Christmas at Graceland elvis.com

November 23– December 30Memphis Zoo on Ice memphiszoo.org

December 1The Christmas Spectacular 2013 lindenwoodcc.com

Happening in Memphis

TUNE-UP Memphis has more musicians per capita than any other city.

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Charlie Vergos’ RendezvousFamily owned and operated for 65 years

901.523.2746 / 1-888-HOGSFLY / www.hogsfly.com

If you’ve got a night in Memphis, we invite you to spend it with our family at the Rendezvous.

From dad’s world famous charcoal ribs to mama’s Greek salad, we’ve got something

special on the menu for everyone. -The Vergos Family

There is only one Rendezvous.

PASSPORTFOR YOUR

JUST YOURNO NEED

TASTE BUDS!

Charge into Genghis Grill today. You’ll choose from our delicious, fresh ingredients, then watch as our Grill Masters cook your creations in a blaze of perfection.

Visit one of our 100+ locations! Alabama • Arizona • Arkansas • California • Colorado Florida • Georgia • Illinois • Iowa • Kansas • Kentucky

Louisiana • Maryland • Minnesota • Mississippi • Missouri North Carolina • New Mexico • Nevada • Oklahoma

South Carolina • Tennessee • Texas • Virginia GENGHISGRILL.COM

Life Adventure In Memphis

December 3–8Sister Act the Musical orpheum- memphis.com

December 7St. Jude Memphis Marathon Weekend stjudemarathon.org

December 13–15Nutcracker balletmemphis.org

December 31AutoZone Liberty Bowl libertybowl.org

January 8-11 Elvis Presley Birth-day Celebration elvis.com

January 19Martin Luther King Jr. Celebrations civilrightsmuseum.org

January 21-25 International Blues Challenge blues.org

January 29– February 16Wicked orpheum- memphis.com

January 31Opus One memphis symphony.org

February 15Memphis Symphony Orchestra: Wicked Divas memphis symphony.org

February 23Memphis Symphony Orchestra: German Requiem memphis symphony.org

March 14–30Diary of Anne Frank playhouseonthe square.org

March 25–30War Horse orpheum- memphis.com

March 29–30Streb gpacweb.com

April 3–13Midtown Opera Festival operamemphis.org

April 26Southern Hot Wing Festival southernhot wingfestival.com

May 2–4 Memphis in May Beale Street Music Festival memphisin may.org

May 2–24Memphis in May International Festival 2014 memphisinmay.org

May 15–17Memphis in May World Championship Barbecue Cooking Contest memphisin may.org

May 1832nd Annual Memphis in May Triathlon mimtri.racesonline.com

May 24Memphis in May AutoZone Sunset Symphony memphis inmay.org

June 2–8FedEx St. Jude Classic stjudeclassic.com

June 12–14Memphis Film Festival memphis filmfestival.com

NO PURCHASE OR OBLIGATION NECESSARY to enter or win this sweepstakes. Void in Puerto Rico, Hawaii, Alaska, Rhode Island, and where prohibited. Sweepstakes begins on November 1, 2013 and ends November 30, 2013. For Official Rules and to enter go to http://www.southwest.com/spiritmag/MEM. Must be legal U.S. resident and 21 years or older.

Enter to WIN SM

SM

a Four-Night Memphis Travel Package for Two!

To enter, go to SOUTHWEST.COM/SPIRITMAG/MEM and register by November 30, 2013. (ONLY ONE ENTRY PER PERSON.)

PACKAGE INCLUDES:• Two (2) round-trip tickets on Southwest Airlines®.• A welcome package of Memphis items courtesy of

the Memphis Convention & Visitors Bureau and the Greater Memphis Chamber.

• Two (2)-night stay in a King Suite at the Madison Hotel, a $25 Gift card to eighty3 and two (2) $10 drink cards for cocktails at Twilight Sky Terrace.

• Two (2)-night stay at The Peabody Hotel with dinner for two (2) at Chez Philippe.

• Four (4) VIP Tours of Graceland and a $250 shopping spree on ShopElvis.com compliments of Elvis Presley Enterprises.

APPROXIMATE RETAIL VALUE OF PRIZE: $2,930

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