young marketers elite - assignment 14.1 - thuyet, van
TRANSCRIPT
ASSIGNMENT 14.1 MOBILE MARKETING
NGUYEN BICH VANNGUYEN TRAN TRONG THUYET
#BASIC_DEFINITION• Mobile marketing is marketing on or with a mobile device, such as a
smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
#MOBILE_IS_EVERYTHING• All tools on digital marketing is now on PHONE – the next level of digital
marketing.• We have the old media on mobile: mobile websites, mobile banners, mobile
version of social network, SEO, SEM… and special media for mobile only such as SMS, location-based SMS/ email, mobile app, QR Code, AR,…
#MOBILE_IS_SOCIAL #MOBILE_IS_SEARCH
#MOBILE_IS_SOCIALIN ASIA PACIFIC IN U.S.A
#MOBILE_IS_SOCIALIN ASIA PACIFIC IN U.S.A
IT IS THE TREND OF PEOPLE TO GO TO SOCIAL NETWORKING SITES VIA THEIR PHONE
“THE FIRST THING I DO AFTER OPENING THEIR EYES AND THE LAST THING I DO BEFIRE GO TO SLEEP IS
CHECKING FACEBOOK ON MY PHONE” - TUONG, 20 YEARS OLD
#MOBILE_IS_SOCIALIN ASIA PACIFIC IN U.S.AMOBILE IS SOCIAL SINCE ONE OF THE MOST OUTSTANDING USAGE
BEHAVIOR OF PHONE USER IS TO GO TO SOCIAL NETWORK
THIS LED TO:- THE OPTIMIZATION OF SOCIAL CONTENT ON MOBILE- THE OPTIMIZATION & MORE ATTENTION OF FACEBOOK AD ON MOBILE- TREND TO UTILIZE MOBILE SOCIAL PLATFORM SUCH AS INSTAGRAM
#MOBILE_IS_SEARCH
- PEOPLE EXPECT TO GO FOR THE FIRST RESULT WHEN SEARCHING ONLINE SINCE THE PHONE SCREEN IS NOT BIG TO SEE MUCH, SO SEO NOW IS THE VITAL POINT.
#CASE_STUDY
#CASE_STUDY
People love to INSTAGRAM their food<BEHAVIOR>
#CASE_STUDY
So, Comodo restaurant created an Instagram menu based on the hashtag
The next time a guest come to Comodo and do not know how a dish in the menu look like, they can go to Instagram for other
person’s experience
The next time a guest come to Comodo and do not know how a dish in the menu look like, they can go to Instagram for other
person’s experience
RESULT
$0 BUDGET
RESULT
RESULT
And this become the trend adopted by restaurants around the world