Young Lions Media Competition 2015

Team Germany

Stand out!

Insight Idea Summary 2

Why we need to stand out!

Goal Idea Summary 3

Malaria – a small bite that infects the blood circulation

Goal Idea Summary 4

Virus – an intervention that infects the data system

2

Goal Idea Summary 5

#BytesAGAINSTBites

How to create awareness for the mission with the use of data

Goal Insight Summary 6

All owned channels are infected

We infect the data system – internal and external

Goal Insight Summary 7

Youtube announces

Youtube announces

Press release in media channels

Google donates 1 Million US Dollars to #BytesAGAINSTBites

Google donates 1 Million US Dollar to

#BytesAGAINSTBites

• Spread the message • Create Awareness • Use of multiplier effect • Crossmedia distribution

Goal Insight Summary 8

Create Case and Content Distribute via Partners/Supporters

in earned and owned Channels

Direct Approach of 20 major

businesses

Stretch the net around the world and let it interact

Goal Insight Summary 9

Youtube announces

Goal Insight Idea

#BytesAGAINSTBites Goal

Stand out and attract the attention of 20 Companies &

influencer to join

and beat Malaria together!

Insight

Companies need to realize, be reminded and informed that Malaria already affects them

Idea Inject Malaria in form of a virus in

a company's global system. 1 infected system – 1 case –

1 reality check for the TA and awareness for Malaria

Cam

paig

n M

echa

nism

Inject Spread Direct Approach major businesses

Case Affect & multiply

w/ given Influencer Marketing

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