influencer management
TRANSCRIPT
“INFLUENCER” MANAGEMENTthe digital age of public relations
“Withthehundredsofthousandsofproducts
launchingeveryyearandtheamountofdigitalnoiseincreasingexponentially,
brandsneedasolutionthatwouldallowthemto
distinguishthemselvesfromthatnoise.”
Ekaterina Walter, CMO of Branderati
WORDOF MOUTH
CREATE A COMMUNITY
STRATEGIC PARTNERSHIPS
MEASURE PARTICIPATION
AFFINITY MARKETING
WHAT INFLUENCER PROFILES DOES MY COMPANY NEED?