xchange recruitment and retention

X-CHANGE

Social networking, recruitment and retention

www.daemondigital.com© Daemon Group 2008

Internet usage

15.3 million web userspenetration >50%

Global web population exceeds 1.3 billionMobile phone subscribers by 2010 – 4 billion


The corporate website

is where good content goes to die.


Four categories of online social networks*

PEOPLE BASEDLinkedin

SPECIAL INTERESTWikipedia

VIRTUAL WORLDSSecond Life

CONTENT BASEDYouTube

*Source: Datamonitor analysis, 2008


STEP ONE STEP TWO

12 September ‘04

First posting on blog

23 September ‘04

Product recall and settlement of lawsuit


Australia’s generational profile

Source: McCrindle Research and the ABS, 2008


Digital natives and digital immigrants


Australian membership of online social networks

0 2 4 6 8 10 12 14

2007

2012

4.8 million

11.5 million


Social networking

Do you or your company use social media to support recruitment activity?

78%1

28%2

1. Jobvite Inc, 20082. Chandler Macleod, 2008


Which social media sites?

Source, Jobvites Inc, 2008

1

2

3

4

5

6

Linkedin 80%

Facebook 36%

Jobster 17%

MySpace 13%

Ning 6%

Second Life 1%


How do you use social media?

0% 10% 20% 30% 40% 50% 60% 70%

To make new contacts

To promote open jobs

To headhunt

To look for passive candidates

Other



Candidate attraction

0

5

10

15

20

25

0-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 80%

What percentage of candidates at your company come from social and professional networks?

23%

16%

14%

12%

4%

9%

4%

1%2%



Application success rates

Increasing43%

Decreasing4%

Don't know19%

About the same34%

Is the percentage of hires from social networks changing?

xchange recruitment and retention

Business

source

step

company

jobvites