Recruitment and Retention Strategies

Recruitment Strategies

TARGET AUDIENCES

• VR Staff (Include Administrators)

• Students in Rehab Programs

• Service Providers including Psychologist, Therapist, Doctors, Vendors and CRP Staff

• Community Service Boards

• Employment Networks

• Similar Associations

Display Board

• Develop a traveling display that can be showcased at different conferences and meetings to attract new members.

• Keep the information current, to the point and relevant to your target audience.

Make Personal Contacts

• In-person meetings

• E-mail

• Telephone

• Physical Mail

• Social Networks

Goodie Basket

• Create a goodie basket for new members to welcome them as a valued member of the association.

• This adds value to their membership in the association.

Develop Local Contacts

• Invite potential members to meetings of your local chapter or division.

• Attend meetings of other associations and groups.

Introductory Portfolio

• Create an introductory portfolio

• Include a letter, a membership application, a brochure/flyer outlining the benefits of NRA/KRA membership, an issue of Contemporary Rehab and an information sheet with highlights.

Highlights Sheet

• National, State and Local Projects

• Professional Networking

• Legislative Information and Advocacy

• Professional Training

• Affiliation with other Associations

• The value of research published in the Journal of Rehabilitation

Retention Strategies

Maintain Contact

• Stay in regular contact with new and current members.

• The first 3 to 6 months is critical for new members.

• Current members need regular contact to feel part of the association.

• Regular contact with members adds additional value to membership.

Members Forum

• Hold a members forum as part of the annual conference.

• Ask members to share ideals and issues

• Follow up on the ideals and issues provided by members.

CRC Credit

• Market the opportunity to obtain CRC and other professional credits.

• Training events sponsored by KRA, divisions and affiliates.

Training Needs

• Ask members about their training needs.

• Offer topics that correspond with their specific requests.

Special Interest Groups

• Create “special interest groups” for members who don’t have a division.

• Rehab Tech staff• Communication Specialist• Rehab Counselors for the Deaf• Rehab Counselors for the Blind• Mentors• Private Rehab

Tracking Members

• Announce lapsed member’ names at board meetings.

• Ask the Board to personally follow up with these members.

Past Presidents

• Create a Past Presidents Committee to use their talents as resources.

• Examples may include: strategic planning and recruiters of new leadership.

Match Making

• Team new members with experienced ones when establishing committees and projects.

• Give new members a chance to shine!

Cost Savings

• Offer no cost services to members

• Offer no cost events to members

• Offer discounts with Vendors

• Offer discounted bundles

• Offer contests with cash prizes

Maintain Contact

• Send renewal reminders 30 days before the membership is due to lapse.

• Send members a yearly newsletter to help them keep track of activities, events and projects.

THANKS YOU!!!!!!