Recruitment and Retention Strategies. Recruitment Strategies.
Post on 19-Jan-2016
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Recruitment and Retention Strategies
TARGET AUDIENCESVR Staff (Include Administrators)Students in Rehab ProgramsService Providers including Psychologist, Therapist, Doctors, Vendors and CRP StaffCommunity Service BoardsEmployment NetworksSimilar Associations
Display BoardDevelop a traveling display that can be showcased at different conferences and meetings to attract new members.Keep the information current, to the point and relevant to your target audience.
Make Personal ContactsIn-person meetingsE-mailTelephonePhysical MailSocial Networks
Goodie BasketCreate a goodie basket for new members to welcome them as a valued member of the association.This adds value to their membership in the association.
Develop Local ContactsInvite potential members to meetings of your local chapter or division. Attend meetings of other associations and groups.
Introductory PortfolioCreate an introductory portfolioInclude a letter, a membership application, a brochure/flyer outlining the benefits of NRA/KRA membership, an issue of Contemporary Rehab and an information sheet with highlights.
Highlights SheetNational, State and Local ProjectsProfessional NetworkingLegislative Information and AdvocacyProfessional TrainingAffiliation with other AssociationsThe value of research published in the Journal of Rehabilitation
Maintain ContactStay in regular contact with new and current members.The first 3 to 6 months is critical for new members.Current members need regular contact to feel part of the association.Regular contact with members adds additional value to membership.
Members ForumHold a members forum as part of the annual conference.Ask members to share ideals and issuesFollow up on the ideals and issues provided by members.
CRC CreditMarket the opportunity to obtain CRC and other professional credits.Training events sponsored by KRA, divisions and affiliates.
Training NeedsAsk members about their training needs.Offer topics that correspond with their specific requests.
Special Interest GroupsCreate special interest groups for members who dont have a division.Rehab Tech staffCommunication SpecialistRehab Counselors for the DeafRehab Counselors for the BlindMentorsPrivate Rehab
Tracking MembersAnnounce lapsed member names at board meetings.Ask the Board to personally follow up with these members.
Past PresidentsCreate a Past Presidents Committee to use their talents as resources.Examples may include: strategic planning and recruiters of new leadership.
Match MakingTeam new members with experienced ones when establishing committees and projects.Give new members a chance to shine!
Cost SavingsOffer no cost services to membersOffer no cost events to membersOffer discounts with VendorsOffer discounted bundles Offer contests with cash prizes
Maintain ContactSend renewal reminders 30 days before the membership is due to lapse.Send members a yearly newsletter to help them keep track of activities, events and projects.