www.travelocity.com

Advisor: JohnJoy 7099026111Lawrence 7099026105Michael 7099026102Rick 7099026109

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Outline

• Travelocity.com introduction• Service of Travelocity.com• Information technology applied• User analysis of Travelocity• Strategy of Travelocity• How Travelocity make money• Conclusion

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Travelocity.com introduction

1996 Set upA traveling website

2002 SabreMerge and acquisition

2004 Redesigned websiteChange logo

2009 Buy Zuji.com

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Information of Travelocity.com

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Information of Travelocity.com

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Information of Travelocity.com

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Service of Travelocity.com

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Service of Travelocity.com

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Information of Travelocity.com• One-stop shopping

Integrate service of traveling Service: All hotel, Experience Finder

• Last minute deals Efficiency customized plans

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Information technology-GDS• GDS (Global Distribution System)

– A system provides a network platform to decrease the cost for transaction

– Background• E-commerce development• Applied Information technology

– Advantage• Inner: Improve operation system• Outer: in-time reservation system

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Information technology – Web 2.0

Travelocity

Consumers

Consumers

Consumers

Consumer

Consumer

Consumer

Web 1.0 Web 2.0

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Information technology - XML

System AFormat A

System BFormat B

System CFormat C

Data -> F.B

Data -> F.A

Data -> F.B

Data -> F.A

Data -> F.CData -> F.C

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Information technology - XML

System AFormat A

System BFormat B

System CFormat C

Data -> XML

Data -> XML

Data -> XML

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Information technology

TravelocityLinuxConsumers XML

GDSystem

OtherPartner

Web 2.0

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How can Travelocity make money

‧Advertising ‧Partner Network

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AdvertisingStrength

Famous reputationGlobal marketing source

TypeAvailable Advertising UnitsEmailsInformation

RevenueAdvertising fees

How can Travelocity make money

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• Partner network– Strength

• The same competitive rates– Type

• Travelocity branded program travel partner website• World Choice Travel (WCT) customize privately brand

– Revenue: commission

How can Travelocity make money

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Business model - Money

Consumers Travelocity.com

Supplier A

Supplier B

Money

Money

Commission

Money

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Business model - Information

Sabre

SuppliersPartner Network

Travelocity.com

GDSystem

Hotel

Car rental

Others

Airline

Consumers

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Sabre

SuppliersPartner Network

Travelocity.com

Consumers Hotel

Car rental

Others

Airline

GDSystem

Business model - Service

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Conclusion: The Success of TravelocityBecause

Customize servicesLarge well-known Web site

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Q & A

Merge and acquisition

2002 Site59.com, Inc.

2003 World Choice Travel, Inc.

2004 All State Tours, Inc.Travelocity Europe except Germany

2009 Zuji.com

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GDSGDS(March 2005 to February 2006)

http://www.hitwise.com/us/resources/data-center

Amadeus 10(10%)

Worldspan 17(17%)

Sabre 38(38%) Galileo 35(35%)

Reference

• Wiki – Web2.0 http://en.wikipedia.org/wiki/Web_2.0

• 美國線上旅遊產業的經營模式與競爭策略探討 －以線上旅遊網站 Travelocity 為例 http://ntur.lib.ntu.edu.tw/handle/246246/60295

• Travelocity Becomes a Travel Retailer http://interfaces.journal.informs.org/cgi/reprint/37/1/68

• Hitiwise research http://www.hitwise.com/us/datacenter/main/dashboard-10133.html 25

Reference

• 電子商務對旅行業經營管理影響之研究 http://sbrsign.management.org.tw/paper8/3/3.htm

• 網際網路仲介公司智慧資本管理制度之探討—以線上旅遊與人力銀行網站為例 http://nccur.lib.nccu.edu.tw/handle/140.119/34297

• 旅運資訊系統http://demo1.nkhc.edu.tw/~t0259/abacus/history.htm

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Reference

• 全球分銷系統簡介 http://www.surehigh.com.tw/inner1-1.php

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