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www.travelocity.com
Advisor: JohnJoy 7099026111Lawrence 7099026105Michael 7099026102Rick 7099026109
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Outline
• Travelocity.com introduction• Service of Travelocity.com• Information technology applied• User analysis of Travelocity• Strategy of Travelocity• How Travelocity make money• Conclusion
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Travelocity.com introduction
1996 Set upA traveling website
2002 SabreMerge and acquisition
2004 Redesigned websiteChange logo
2009 Buy Zuji.com
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Information of Travelocity.com
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Information of Travelocity.com
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Information of Travelocity.com
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Service of Travelocity.com
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Service of Travelocity.com
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Information of Travelocity.com• One-stop shopping
Integrate service of traveling Service: All hotel, Experience Finder
• Last minute deals Efficiency customized plans
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Information technology-GDS• GDS (Global Distribution System)
– A system provides a network platform to decrease the cost for transaction
– Background• E-commerce development• Applied Information technology
– Advantage• Inner: Improve operation system• Outer: in-time reservation system
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Information technology – Web 2.0
Travelocity
Consumers
Consumers
Consumers
Consumer
Consumer
Consumer
Web 1.0 Web 2.0
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Information technology - XML
System AFormat A
System BFormat B
System CFormat C
Data -> F.B
Data -> F.A
Data -> F.B
Data -> F.A
Data -> F.CData -> F.C
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Information technology - XML
System AFormat A
System BFormat B
System CFormat C
Data -> XML
Data -> XML
Data -> XML
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Information technology
TravelocityLinuxConsumers XML
GDSystem
OtherPartner
Web 2.0
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How can Travelocity make money
‧Advertising ‧Partner Network
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AdvertisingStrength
Famous reputationGlobal marketing source
TypeAvailable Advertising UnitsEmailsInformation
RevenueAdvertising fees
How can Travelocity make money
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• Partner network– Strength
• The same competitive rates– Type
• Travelocity branded program travel partner website• World Choice Travel (WCT) customize privately brand
– Revenue: commission
How can Travelocity make money
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Business model - Money
Consumers Travelocity.com
Supplier A
Supplier B
Money
Money
Commission
Money
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Business model - Information
Sabre
SuppliersPartner Network
Travelocity.com
GDSystem
Hotel
Car rental
Others
Airline
Consumers
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Sabre
SuppliersPartner Network
Travelocity.com
Consumers Hotel
Car rental
Others
Airline
GDSystem
Business model - Service
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Conclusion: The Success of TravelocityBecause
Customize servicesLarge well-known Web site
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Q & A
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Merge and acquisition
2002 Site59.com, Inc.
2003 World Choice Travel, Inc.
2004 All State Tours, Inc.Travelocity Europe except Germany
2009 Zuji.com
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GDSGDS(March 2005 to February 2006)
http://www.hitwise.com/us/resources/data-center
Amadeus 10(10%)
Worldspan 17(17%)
Sabre 38(38%) Galileo 35(35%)
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Reference
• Wiki – Web2.0 http://en.wikipedia.org/wiki/Web_2.0
• 美國線上旅遊產業的經營模式與競爭策略探討 -以線上旅遊網站 Travelocity 為例 http://ntur.lib.ntu.edu.tw/handle/246246/60295
• Travelocity Becomes a Travel Retailer http://interfaces.journal.informs.org/cgi/reprint/37/1/68
• Hitiwise research http://www.hitwise.com/us/datacenter/main/dashboard-10133.html 25
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Reference
• 電子商務對旅行業經營管理影響之研究 http://sbrsign.management.org.tw/paper8/3/3.htm
• 網際網路仲介公司智慧資本管理制度之探討—以線上旅遊與人力銀行網站為例 http://nccur.lib.nccu.edu.tw/handle/140.119/34297
• 旅運資訊系統http://demo1.nkhc.edu.tw/~t0259/abacus/history.htm
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Reference
• 全球分銷系統簡介 http://www.surehigh.com.tw/inner1-1.php
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