www.seio.sr.gov.yu government of serbia european integration office communication strategy in the...
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www.seio.sr.gov.yu
GOVERNMENT OF SERBIA
EUROPEAN INTEGRATION OFFICE
COMMUNICATION STRATEGY IN THE Sap
Brussels, 11-12 May 2006
www.seio.sr.gov.yu
Serbian Government recognized the importance of good communication with citizens
Communication strategy was developed in 2003 and adopted in 2004
Objective and timely information
Messaging structure – core message + additional explanation
Methodology - direct communication / through media / through disseminators
Regular public opinion research
www.seio.sr.gov.yu
Principle of Partnership and joint Ownership:
media/local media NGO’s Universities Trade Unions
www.seio.sr.gov.yu
Activities
“Europe knocks at your door”
Working breakfasts with media
Support to the NGO’s
Support to “Evronet” TV show
Informative and educational adds in daily newspapers
www.seio.sr.gov.yu
Info brochures
“Implementation of Communication Strategy in SAp”, CARDS supported
www.seio.sr.gov.yu
Image improvement campaign in Brussels 2003-2004
Activities:
Serbian Press Office
Daily e-briefings
Visit of journalists
EU acquis related quarterly bulletin
Target group:
Decision makers in the EU institutions
Representatives of MS
Wider European public
www.seio.sr.gov.yu
Problems that we are facing:
1. Financial aspect of communication campaigns
2. Political aspect:
internal political issues
external political issues (debate on future enlargement, Treaty on EU constitution, budget debate, IPA, EU visa policy)
www.seio.sr.gov.yu
Suggestions
Present all the WBC as willing and capable to accept and implement all EU membership obligations
Present the quality of the changes achieved within the process of transformation and Europeanization
Present the necessity to “complete” Europe (completion vs enlargement)
CONDITIONS ARE FULLY MET!!!
www.seio.sr.gov.yu
GOVERNMENT OF SERBIA
EUROPEAN INTEGRATION OFFICE
www.seio.sr.gov.yu
tel.:+381 11 3061 100
Fax: +381 11 3061 110