WWDLASVEGASSECTION II

Minimalism is in full swing at the Las Vegas trade shows this week, as designers stick to basics that are sleek and modern.

VENDORS & RETAILERSSEE MARKETS IN FLUX

A FEW FRESH FACESON THE SHOW FLOORS

WHERE TO GO, WHAT TO DO

Keep It Simple

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ON HER: AG’s leather jacket (WWDMAGIC),

Cynthia Vincent Knit’s cotton and Modal top (ENK

Vegas) and Levi’s Made + Crafted’s leather pants

(Liberty). Melanie Auld silver necklace (ENK Vegas).

ON HIM: J. Lindeberg’s nylon jacket (The Tents

at Project); Levi’s Made & Crafted’s cotton

shirt (Liberty Fairs), and Vince’s cotton, polyester

and spandex pants (The Tents at Project).PHOTO BY JOHN AQUINO; WOMEN’S STYLING BY ANTONIA SARDONE; MEN’S STYLING BY LUIS CAMPUZANO

WWDLASVEGASSECTION IISECTION II

Minimalism is in full swing at the Las Vegas trade shows this week, as designers stick to basics that are sleek and modern.

VENDORS & RETAILERSSEE MARKETS IN FLUX

A FEW FRESH FACESON THE SHOW FLOORS

WHERE TO GO, WHAT TO DO

Keep It SimpleON HER: AG’s leather jacket (WWDMAGIC),

Cynthia Vincent Knit’s cotton and Modal top (ENK

Vegas) and Levi’s Made + Crafted’s leather pants

(Liberty). Melanie Auld silver necklace (ENK Vegas).

ON HIM: J. Lindeberg’s nylon jacket (The Tents

at Project); Levi’s Made & Crafted’s cotton

shirt (Liberty Fairs), and Vince’s cotton, polyester

and spandex pants (The Tents at Project).PHOTO BY JOHN AQUINO; WOMEN’S STYLING BY ANTONIA SARDONE; MEN’S STYLING BY LUIS CAMPUZANO

SLS SINGSSayers Club at SLS, the second location of the original Hollywood music venue, of-fers live music in an intimate, loungelike setting. Emerging artists and big names alike — Lenny Kravitz, Tove Lo and Capital Cities — have already performed at the club, which opened in August.

The 4,688-square-foot venue has a capacity of 250 and unlike many other nightclubs, The Sayers Club forgoes a traditional dance fl oor for a smoking-room ambiance with leather-tufted sofas and tables with bottle service, 20 of which are VIP.

The interior exudes an industrial vibe, while an outdoor patio overlooks the Strip, adding to the club’s relaxed feel.

The lounge at the Sayers Club is open Monday through Sunday starting at 5 p.m., and the nightclub is open Thursday through Sunday, starting at 10 p.m. Cover charges and table prices vary, but the dress code is always upscale.

The Sayers ClubSLS Hotel & Casino2535 Las Vegas Boulevard SouthHours: Lounge: Monday to Wednesday, 5 p.m. to close; Thursday to Sunday, 5 to 10 p.m.Nightclub: Thursday to Sunday, 10 p.m. to closeTel.: 702-761-7618Web: thesayersclublv.com

ALL DAY, ALL NIGHTFor its third U.S. restaurant after Denver and Los Angeles, Tom’s Urban opened on the casino floor of New York New York, inside a 12,000-square-foot space next to the hotel’s replica of the Brooklyn Bridge. This contemporary, ca-sual dining chain comes from restaura-teur Tom Ryan, founder of Smashburger, and partner Rick Schaden, offering an eclectic menu of familiar favorites with worldly influences.

Open “until the last cocktail goes down,” the newest Tom’s Urban serves globally inspired street fare for breakfast, lunch, dinner and late-night eats, such as the carnitas Cuban sandwich ($15), truffl ed Maine lobster roll ($22) and Xiangxiang crispy duck wings ($13). The varied menu also offers traditional bar food options like the Hangover Urban Slopper, a burger topped with pork green chili, queso, pico de gallo and two fried eggs on a butter-toasted brioche bun ($21.50).

With three full-service bars and an outside patio, Tom’s Urban is also a good spot to stop for spirits, offering

35 craft beers on tap and a selection of specially designed cocktails, such as the WTF, made of whiskey, red wine, Brooklyn beer and orange and blackberry liqueur ($8.50). Or, for a late-night treat, try a spiked milkshake with Bacardi coconut chocolate, Kraken spiced rum salted caramel, Fireball whiskey cinnamon or Patron xo coffee flavors ($13.50).

Tom’s UrbanNew York-New York Hotel & Casino3790 South Las Vegas Boulevard Hours: Opens at 6 a.m. dailyTel.: 702-740-6766Web: tomsurban.com

SINATRA’S SOUNDIn “Frank — The Man. The Music,” audiences at The Venetian’s Palazzo Theatre are transported to the Seventies to relive the classic tunes of Frank Sinatra, who would have celebrated his 100th birthday this year.

With help from a 32-piece orches-tra, directed by Sinatra’s former conductor Vincent Falcone, and Oscar-nominated makeup artist Kazu Tsuji, who aged Brad Pitt in the fi lm “The Curious Case of Benjamin Button,” singing impressionist Bob Anderson captures the essence of the Chairman of the Board.

“Playing this iconic legend is a humbling and monumental experience,”

Anderson said. “I want everything to be as close to reality as possible.”

The 90-minute show, produced by Hoboken Productions in association with Stephen Eich, revives some of the jazz musician’s top hits, including “Come Fly with Me,” “One for my Baby” and “My Heart Stood Still.”

Tickets range from $71 to $176, and performances run on Tuesday, Wednesday, Thursday and Saturday at 8 p.m., and Friday at 9 p.m.

“Frank — The Man. The Music”The Venetian3355 South Las Vegas BoulevardShows: Tuesday, Wednesday, Thursday and Saturday at 8 p.m., Friday at 9 p.m. Tel.: 702-414-9000Web: venetian.com/frank

CARNIVORE’S DELIGHTBazaar Meat by José Andrés inside the new SLS Hotel is not a typical steak house. Rather, according to its chef, it’s a culinary “celebration of the carnivorous, in all its forms.”

Chef Andrés has two other restaurants on the Strip, Jaleo and China Poblano at The Cosmopolitan.

Named “2014 Las Vegas Restaurant of the Year” by Eater, among its many accolades so far, the dining destination offers a lengthy list of meat and seafood in small or large portions to share. The 13,000-square-

foot space, designed by Philippe Starck in collaboration with Gensler and SLS Hotels, accommodates up to 500 guests and features an open kitchen with a wood grill and rotisserie “fi re stage” and a raw bar.

The menu includes steaks, which arrive sliced, tapas style ($38 to $100), as well as options like braised lamb neck with fried oysters ($25) or the Morcilla with Uni, a Spanish blood sausage made with fresh sea urchin ($25). Other choices include a variety of meat-themed appetizers, soups, sandwiches, caviar flights, carpaccios and tartares, like a cotton candy foie gras with crispy amaranth ($8). For omnivores and herbivores, Andrés offers a selection of vegetable and potato side dishes and salads.

Bazaar Meat by José AndrésSLS Hotel2535 South Las Vegas BoulevardHours: Restaurant & Bar Centro: Sunday through Thursday, 5:30 to 10 p.m.; Friday and Saturday: 5:30 to 11 p.m.; Bazaar Casino: Friday through Sunday, 5 p.m. to 2 a.m.Tel.: 702-761-7610Web: bazaarmeat@slslasvegas.com

WAX WOLF PACKFor a quick comedic break from the trade-show rush, check out Madame Tussauds’ “Hangover Experience,” a wax re-creation of the scenes and characters from the popular Warner Bros. film franchise based in Las Vegas.

Located at the Venetian, the 30,000-square-foot museum’s newest themed room (1,100 square feet) includes wax statues of “The Hangover” characters Alan and Phil, played by Zach Galifi anakis and Bradley Cooper, respectively, as well as replicas of the hotel room, smashed police car and wedding chapel from the fi lm. The “Alan” fi gure, complete with his ever-present satchel, is the newest addition to the exhibition and took a team of 20 artists almost a year to complete.

Madame Tussauds Las Vegas opens daily at 10 a.m. Tickets are $29.95 at the door, or $23.96 if purchased online in advance.

“The Hangover Experience” Madame TussaudsThe Venetian3377 Las Vegas Boulevard SouthHours: Jan. 2 to March 14: Sunday to Thursday: 10 am to 8 p.m.; Friday and Saturday, 10 a.m. to 9:30 p.m.March 15 to April 5: Sunday to Thursday, 10 a.m. to 9:30 p.m.;Friday and Saturday, 10 a.m. to 10 p.m.Tel.: 702-492-3960Web: madametussauds.com/lasvegas

WWD TUESDAY, FEBRUARY 17, 2015

SECTION II WWD.COM

WWD LAS VEGAS

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Scene Where to go, what to eat and drink. By Rebecca DancerThe Sayer’s Club at SLS Las Vegas.

Bob Anderson revives the tunes of Frank Sinatra in “Frank — The Man. The Music.”

“The Hangover Experience” at Madame Tussauds Las Vegas.

The dining room at Bazaar Meats at SLS Las Vegas.

Tom’s Urban “Hangover Urban Slopper” burger.

SPR ING 2015 AGJ EANS.COM

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SECTION II WWD.COM

4 WWD TUESDAY, FEBRUARY 17, 2015

WWD LAS VEGAS

STREET SMARTSDesigners are taming the urban jungle with looks drawing on military and athletic infl uences.

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Scotch & Soda’s cotton beaded coat; acrylic, polyester, mohair and nylon sweater, cotton

shirt and cotton and polyester pants (Project).

Michael Stars’ Lycra spandex jersey tank (ENK Vegas) and Hudson’s cotton and spandex cargo pants (Project). United Nude shoes (FN Platform).

Diesel’s cotton and nylon jacket (Project) and Michael Stars’ cotton T-shirt

(ENK Vegas). CC Skye necklace (ENK Vegas).

Lacoste’s rayon, polyamide and polyester dress (Project). Skechers fl oral shoes (WWDMAGIC).

G-Star Raw’s wool varsity jacket (Liberty) and Cynthia Vincent Knit’s cotton, polyester and spandex pants (ENK Vegas).

PHOTOS BY JOHN AQUINO; STYLED BY ANTONIA SARDONE

SECTION II WWD.COM

6 WWD TUESDAY, FEBRUARY 17, 2015

WWD LAS VEGAS

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Nic + Zoe’s polyester and acrylic shearling vest (WWDMAGIC) and Artisan de Luxe’s cotton fl annel dress (Project).

Levi’s cotton denim jacket with wool lining over a cotton dress (WWDMAGIC). Happy Socks cotton socks (Agenda and Project), Seychelles leather boots (FN Platform).

White Crow’s cotton fl annel shirt (ENK Vegas) and J. Brand’s cotton stretch denim skirt (Project). Melanie Auld necklace (ENK Vegas).

Tractr’s wool and polyester jacket with cotton and spandex sleeves (WWDMAGIC), Desigual’s cotton and elastane denim jeans (WWDMAGIC) and Sam Edelman’s rayon and polyester plaid shirt (ENK Vegas). Tommy Bahama suede shoes (WWDMAGIC).

Velvet Heart’s Tencel shirt (WWDMAGIC),

BCBGeneration’s cotton sweater tied at waist

(WWDMAGIC) and True Religion’s cotton denim

pants (WWDMAGIC).

MAD FOR PLAIDPlaid takes on a grunge vibe with great fl annel shirts and baby-doll dresses.

PHOTOS BY JOHN AQUINO; STYLED BY ANTONIA SARDONE

SECTION II8 WWD TUESDAY, FEBRUARY 17, 2015

WWD LAS VEGAS

IS IT OVER YET?As another round of Las

Vegas apparel and accessory trade shows, including MAGIC, WWDMAGIC, Project, Pool, FN Platform, Sourcing, ENKVegas, AccessoriesTheShow, Liberty, Stitch, Agenda, Capsule, MRket, CurveNV, the OffPrice Show and WomensWear in Nevada, gets under way, brands and retailers are grappling with the question of whether they have fully shaken off the effects of the recession.

“The market is in fl ux. You are seeing a lot of consoli-dation, and everyone is try-ing to fi nd their place,” said Jason Gallen, president of Victorinox’s global fashion di-vision. “Historically, when you would look at housing prices going up, stock prices going up and oil prices going down, you would see much higher con-sumer spend. The consumer was really shocked by the re-cession, and the amount of shopping for disposable things is less and less. People are smarter and investing in things with longevity.”

Overall, both men’s and women’s apparel segments have been inert. According to The NPD Group, sales of women’s sportswear, a category encompassing tops, bottoms, jackets, suits, dresses and ath-letic sets, remained fl at at $94.5 billion in 2014 from the prior year. Men’s sportswear suffered a similar fate with sales stuck at $50.2 billion during the cor-responding period.

Breaking down the segments further reveals rocky perfor-mance. While women’s outer-wear increased 9 percent to $6.8 billion last year from 2013 and women’s activewear rose 8 percent to $15.9 billion, wom-en’s jeans decreased 8 percent to $7.9 billion. Men’s outerwear fell 2 percent to $4.4 billion, a smaller drop than experienced in men’s jeans, which declined 5 percent to $5.4 billion.

It’s not all doom and gloom, though. Promising signs are emerging. In January, The Conference Board’s consumer confi dence index showed the highest level of confidence since August 2007. The U.S. Bureau of Labor Statistics re-ported that the country’s un-employment rate was at 5.7 percent for the same month compared to 6.6 percent for January of last year. The National Retail Federation projects retail sales will jump 4.1 percent this year, slightly above the 3.5 percent bump reg-istered in 2014.

Dominic Poon, president of denim brand Level 99, is antici-pating industry-wide improve-ment throughout the remainder of the year. He said, “Holiday sales were pretty good. We didn’t hear it was a disaster from anybody and, at the end of 2014, inventory levels at all the retailers were pretty low. If low interest rates stay and there is more disposable in-come due to low oil prices and mortgage refi nancing, they [shoppers] have more

disposable income. I think eventually in this quarter and next quarter, we will see sales picking up.”

Heading into the trade shows, Christopher Griffin, president of WWDMAGIC and Sourcing, was encouraged by buyer enthusiasm. He disclosed attendee preregistration was up 27 percent generally and 42 per-cent for international attendees.

“With the U.S. economy at full steam now and a lot of inter-national markets still stagnat-ing, people are coming to the U.S., both in terms of brands seeking growth and attendees looking for newness,” he said.

Will attendees fi nd ade-quate newness? Joanna Powers, general mer-chandise manager for feminine apparel at 30-unit Davenport, Iowa-based retailer Von Maur, is con-cerned there won’t be enough because brands aren’t pushing the needle with their fall merchandise.

“So far, what I have seen for fall is very simi-lar to last fall. Even the

color stories are very similar to last fall,” she

said. “It’s great that people are continuing things that have already sold, but you do need to keep showing the customer something new. I’m hoping that something new emerges at the show out of the contemporary market.”

When brands do take risks, they seem to be bearing fruit more than they have in previous seasons. Evelyn Ober, cre-ative director at Kut from the Kloth, received good responses from buyers to pops of acid green and acid yellow in the brand’s shirts.

“That really surprised me because it is not neces-

sarily normal,” she said, elabo-rating that, as a whole, “They are reacting to the fashion piec-es a little bit more. Any kind of novelty I’m putting in denim, people are reacting to positively. Before, they were a little more conservative — dark washes and simple bodies — but now they’re into a white cuff with a funky bottom, and it’s great.”

Josh Reed, founder and chief executive officer of the men’s baseball cap and apparel brand Gents, is finding that men’s wear buyers and consumers are also embracing color like the maroon, gold, blue and purple hues the brand is featuring in its lineup of fall clothing, offsetting black, white and gray shades. “We are at the peak of men being more fashion-forward,” he said. “They are looking a lot more than ever at fi t and at color.”

If apparel companies aren’t throwing crazy items into their fall collections, it could be be-cause shoppers are gravitating to unassuming fashion. “I’ve found that the way people are dressing now may be due to fast-fashion fatigue. What people are buying are our most minimal pieces. They are the best ver-sion of the maxi coat or a simple lace dress. They are the best executed, great pieces. There is a simple, cleaner look that’s ar-riving,” said Katharine Brandes, creative director of BB Dakota.

Brands are strategically releasing elevated versions of classic pieces for fall and holiday. At Tommy Bahama, for example, Bradley O’Brien, executive vice president of design and product develop-ment, pointed out the brand is updating its cashmere sweaters with printing techniques that make them look like sea glass. In accessories, Tommy Bahama is enhancing its repertoire as well, with the launch of printed leather handbags. “We’re really

Markets in FluxRetailers are grappling with slow economic growthand spending shifts in categories. By Rachel Brown

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Kut From The Kloth’s tweed jacket with leather sleeves and leather pants.

BB Dakota’s fl oral coat.

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Flexibilty. NOT JUST FORMULAS.

Flexibility_Reformat_Rough.indd 1 12/2/14 2:49 PM

WWD.COM9WWD TUESDAY, FEBRUARY 17, 2015

looking at good, better, best, and making sure we have the right amount of sizzle,” said O’Brien.

The rise of activewear and ath-leisure has amplified the importance of comfort and func-tion in clothing over edgy aes-thetics. In its motion underwear collection, Lacoste is incorpo-rating micro mesh for wicking and ventilation, and laser-cut holes for fl exibility and breath-ability. Kobie Procter, senior di-rector of global marketing and communications at Delta Galil Industries Ltd., which holds the license to produce Lactose un-derwear, sleepwear and lounge-wear, explains the mesh “is for an individual that has an active lifestyle. It is very lightweight.”

Victorinox is introducing a modular system for fall that enables the wearer to snap its utility vests or liners into nine different outerwear pieces. “It allows the consumer to address different weights. Obviously, in dealing with major climate fl uc-tuations, we think this gives con-sumers a way to get the max out of their wardrobes,” said Gallen. “Layering will continue to be an important part of his wardrobe. The versatility of the wardrobe is key with the pressure consumers are under today. They will see the price-to-value [ratio] is clear.”

Competing with activewear, denim has upped its game in the comfort department. Boyfriend, trouser and relaxed skinny vari-eties are gaining momentum at Siwy. Jen Neumeister, the denim brand’s creative director, said, “We are still seeing a strong reaction to and a need for skin-nies, but there is an underlying sense of people wanting things to be relaxed and not so clingy. The activewear trend trans-lates into the desire for comfort, whether it is in superstretchy or in softer fabrics, rather than just in activewear styles.

“In a few years, we’ll see less

Kut From The Kloth’s tweed jacket with leather sleeves and leather pants.

Tommy Bahama’s cardigan, sweater and denim pants.

Level 99’s denim pant.

Olive pant by Siwy Denim.

BB Dakota’s fl oral coat.

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and less supertight skinnies in denim,” she added, “but they’re not going anywhere just yet.”

The skinny certainly has staying power. DL1961 contin-ues to introduce skinny styles. New ones include Danny, which is aimed at tall women; Florence, aimed at shorter women; Cara, relaxed skinny overalls; and Farrow, which creative director Sarah Ahmed described as a slimming high-rise legging in a power-stretch fabric. “It’s perfect for a person who wants a skinny jean that sucks everything in, or some-one who is very fashion for-ward,” she said of the Farrow. “Skinnies are always very func-

tional because come fall, what are you tucking into boots? It’s about practicality.”

In another tactic to cope with the activewear onslaught, denim brands are branching out beyond denim. High-end jeans brand Chip Foster is unveiling knits for fall with 14 stockkeep-ing units in three color options.

“I’m not ever going to lose focus on denim, but you have to adjust. You have to call an au-dible,” said the brand’s name-sake founder. “We want to go into ath-leisure, but sloppier. Everything is extra long. The collars are opened up. I just think that look is sexy.”

Level 99 is rolling out jack-

ets, blazers, tops and knits during the second half of this year. “It is extremely important that we complement ourselves as well as complement other brands, too. Then you become a very large brand and very versa-tile,” said Poon. “Last year, we had almost 30 percent growth, and we are expanding another 30 percent this year. Once we integrate our tops and knits, we are looking at least for the next three or four years at 35 percent to 40 percent growth.”

Denim is not on death’s door, no matter how hot active-wear is. Retailers and brands sense jeans could perk up.

Powers of Von Maur noted,

“We have seen a little bit of a lift in denim, but not enough to make me think it is going to make a huge comeback quite yet. I am hopeful that, because for the past few seasons, [the shopper] has done nothing but buy knit bottoms, she is going to return to denim.”

Mitchell Quaranta, presi-dent of Kut from the Kloth, is sanguine about denim’s pros-pects. “We see a defi nite shift back to denim,” he said. “We have seen that in our sales per-formance at retail. Denim is turning faster, and we are opti-mistic about this coming year.”

— WITH CONTRIBUTIONS FROM KHANH T.L. TRAN

Tommy Bahama’s cardigan,

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SECTION II10 WWD TUESDAY, FEBRUARY 17, 2015

WWD LAS VEGAS

ROLO & ALEENK Vegas, Booth #19104Designer Rolando Santana is stepping on the gas.

Along with the ready-to-wear collection that he has helmed for the past 14 sea-sons, he’s launched a dress line called Rolando by Rolando Santana at Lord & Taylor and is growing his contemporary line, Rolo & Ale, making its

fi rst appearance at ENK Vegas in pursuit of more exposure na-tionally and abroad.

Now in its third season, Rolo & Ale has grown from oc-casion dresses to a separates offering of 90 styles for fall, in-cluding tops, skirts, coats and trenches aimed at a customer in her early 20s to mid-30s.

“This addresses the woman who’s a recent college grad

who’s started working and knows what’s going on in the world of fashion,” said Santana. “She’s media-savvy and wants to look on trend.”

A hallmark of the season is the judicious use of Neoprene fabric in many interpretations, from brushed to sleek to em-bossed to printed. There are fi tted motorcycle jackets in the textured scuba fabric with top-stitching, and sleeveless drop-waist dresses with ruffl e skirts and fi t-and-fl are pencil skirts.

The New York-based line offers groupings in olive and heather gray with orange ac-cents, camoufl age in an over-size print with blue accents and gray and black looks.

Wholesale price points range from $33 for T-shirts, $57 to $87 for skirts and pants, $97 to $157 for dresses and $97 to $187 for jackets and coats. Currently, the line sells in about 50 stores including Neiman Marcus; À Bientôt in Houston and Couture & More in Palm Beach, Fla.

Retailers say the line is driving demand as customers search out well-made clothing at the right price point.

“My customers are respond-ing nicely to the line,” said Arlene Bomar, owner of Couture and More. “It has a great fi t and hugs the body in a fl attering way.”

N:PHILANTHROPYENK Vegas, Booth #24-129It’s no secret that the fashion world often draws Type A en-trepreneurs from other indus-tries, bringing a passion that helps propel lines to success.

That’s the hope of Yvonne Niami, owner and interior de-signer of real estate developer Skyline Development. (Her hus-band, Nile Niami, builds lux-ury mansions.) Yvonne Niami launched n:Philanthropy last season, surrounding herself with seasoned talent, including cre-ative design director Alexandre Caugant, a former partner of Antik Denim and past consul-tant to AG and Big Star. Niami has created a contemporary line that’s grown from an ath-leisure collection to a more rounded selection of 60 pieces of jeans, T-shirts, leather skirts, leather jackets and faux-fur ponchos.

“It’s a mix of Rag & Bone, J Brand and The Kooples,” Niami said.

Niami said the Los Angeles-based line emphasizes quality fabrics, such as certifi ed cruel-ty-free leather from Paris, and Ts made with 10 percent cash-mere for an ultrasoft feel. There are fake-fur ponchos with leath-er fringe, pencil skirts, side-zip flocked sweatshirts, slouchy boyfriend jeans, skinny jeans with two-way stretch, novelty denim styles with wax coatings and washable stretch leather sweatshirts and leggings.

Junior (right)Junior (left)

New names at the Vegas trade shows.By Nola Sarkisian-Miller

Ones To Watch

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Rolo + Ale’s moto jacket.

n:Philanthropy’s sweatshirt and zipper pant.

FOR MORE, SEE

WWD.com/fashion-news.

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WWD.COM11WWD TUESDAY, FEBRUARY 17, 2015

Junior (right)Junior (left)

Picked up by nearly 20 retailers including Web site Lyon + Post and Kalifornia Jean Bar in Northern California, the line hopes to ex-pand to bigger department stores and grow to include handbags and shoes. Niami is in talks with a handbag manufacturer.

Wholesale prices range from $40 for T-shirts to $99 for faux-fur bomber jackets, $210 for leather-fringed skirts and $565 for stretch-leather jackets.

Charity is another component of n:Philanthropy and a motiva-tor for Niami. She donates 10 percent of profi ts to Children’s Hospital Los Angeles and to the Society for the Prevention of Cruelty to Animals Los Angeles.

“We wanted to create apparel with a purpose,” Niami said.

COLOSSEUMWWDMAGIC, #61706

People might not always look fi t but they can look good in their pursuit of getting fi t, thanks to ac-tive apparel lines like Colosseum, one of the brands capitalizing on the booming ath-leisure market.

Besides offering performance-based wear, such as its trade-marked C-Dri technology, which wicks moisture away, and Body Hug nylon-and-spandex blend fabrics designed for a slimming effect, the Los Angeles-based line amplifi es the fashion factor with bright colors, bold prints and nov-elty details. Sports bras feature double and crisscross straps, leg-gings offer extra-wide waistbands and shirt designs often include cutout back details.

“Nike focuses on performance, Adidas’ lifestyle focus is more about the track suit,” said Kristen Keyes Sullivan, director of sales for Colosseum. “Our line is more feminine. We have many layering pieces, and [our customer] won’t look like she’s in workout clothes.”

Raglan hoodies, puffer vests, cross-body sweaters and cable-knit tops are among the fall high-lights in colors such as guava, coral and bright lime in the 65-piece collection. Tank tops, T-shirts, sports bras, leggings and shorts round out the mix.

Targeting a customer in her mid-20s to mid-30s, the line wholesales from $13 for tanks and T-shirts to $58.50 for outerwear.

Already at chains including Dick’s Sporting Goods and Luke’s Locker, Colosseum is now aim-ing for higher-end boutiques. The line’s umbrella company, Colosseum Athletic Corp., which licenses collegiate products to about 400 universities, including USC and UCLA, gives it leverage to enter college bookstores as well.

“We see this market growing for some time,” she said.

MAGIC MARKET WEEK, Feb. 17-19Shows: WWDMAGIC, Playground, FN Platform, Sourcing at MAGIC, WSA@MAGIC, MAGIC Men’s, Project, The Tents, ENK Vegas, PoolTradeShowWeb: magiconline.com

LocationsLas Vegas Convention Center: WWDMAGIC, Playground, FN

Platform, Sourcing at MAGIC, WSA@MAGICHours: Feb. 17: 9 a.m. to 7 p.m.Feb. 18 and 19: 9 a.m. to 6 p.m. (Sourcing at MAGIC, 9 a.m. to 4 p.m.)

Mandalay Bay Convention Center: MAGIC Men’s, Project, The Tents, ENK Vegas, PoolTradeShow

Hours:Feb. 17 and 18: 9 a.m. to 6 p.m.Feb. 19: 9 a.m. to 5 p.m.

MODERN ASSEMBLY, Feb. 16-18Shows: Liberty, Agenda, Capsule, Accessories the Show, Stitch, MRketLocation: Sands Expo at Venetian/PalazzoWeb: themodernassembly.comHours:Feb. 16 and 17: 9 a.m. to 6 p.m.Feb. 18: 9 a.m. to 4 p.m.

CURVENV, Feb. 16-17Location: Venetian Hotel, Bellini and Titian BallroomsWeb: curvexpo.comHours:

Feb. 16: 9 a.m. to 6 p.m.Feb. 17: 9 a.m. to 5 p.m.

WOMENSWEAR IN NEVADA, Feb. 16-19Location: The Rio HotelWeb: wwinshow.comHours:Feb. 16: 9 a.m. to 8 p.m.Feb. 17 and 18: 9 a.m. to 6 p.m.Feb. 19: 9 a.m. to 4 p.m.

OFFPRICE, Feb. 15-18Location: Sands Expo and Convention Center, Lower LevelWeb: offpriceshow.comHours:Feb. 15 and 17: 8 a.m. to 6 p.m.Feb. 16: 8 a.m. to 8 p.m.Feb. 18: 8 a.m. to 3 p.m.

Dates and times are accurate as of press time, but attendees are encouraged to confi rm information.

SHOWS AT A GLANCE

Colosseum’s body-hugging turtleneck, leggings

and puffer vest.

Eliminates  Saddle  Bags

Fashionably  High  Waist

Hip  Compression

Thigh  Compression

LIFTS,  

SHAPES,  

CURVES  &    

SCULPTS    

INTRODUCING

North Hall - Bth #61301

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