writing reports and proposals
DESCRIPTION
Writing Reports and ProposalsTRANSCRIPT
![Page 1: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/1.jpg)
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 1
Chapter 12Chapter 12
Writing Reports and Proposals
![Page 2: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/2.jpg)
Learning ObjectivesLearning Objectives
1. Explain how to adapt to your audiences when writing reports and proposals, and describe the choices involved in drafting report and proposal content
2. Identify five characteristics of effective writing in online reports, and explain how to adapt your writing approach for wikis
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 2
![Page 3: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/3.jpg)
Learning ObjectivesLearning Objectives
3. Discuss six principles of graphic design, and identify the most common types of visuals used to present data, information, concepts, and ideas
4. Explain how to integrate visuals with text effectively and how to verify the quality of your visuals
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 3
![Page 4: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/4.jpg)
Composing Reports and Composing Reports and ProposalsProposals
Composing Reports and Composing Reports and ProposalsProposals
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 4
![Page 5: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/5.jpg)
Adapting to Your AudienceAdapting to Your Audience
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 5
![Page 6: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/6.jpg)
Drafting Report ContentDrafting Report Content
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 6
![Page 7: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/7.jpg)
Composing Reports Composing Reports and Proposalsand Proposals
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 7
![Page 8: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/8.jpg)
Report IntroductionReport Introduction
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 8
AuthorizationAuthorization
Scope of CoverageScope of Coverage
Sources and MethodsSources and Methods
LimitationsLimitations
Opportunity or PurposeOpportunity or Purpose
BackgroundBackground
Terms and DefinitionsTerms and Definitions
Report OrganizationReport Organization
![Page 9: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/9.jpg)
Report BodyReport Body
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 9
Explanations of problem or opportunity
Facts, statistics, and trends
Results of studies or investigations
Discussion and analysis of potential actions
Advantages, disadvantages, costs, and benefits
![Page 10: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/10.jpg)
Report BodyReport Body
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 10
Procedures or steps in a process
Methods and approaches
Criteria for evaluating options
Conclusions and recommendations
Support for conclusions and recommendations
![Page 11: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/11.jpg)
Report CloseReport Close
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 11
![Page 12: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/12.jpg)
Drafting Proposal ContentDrafting Proposal Content
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 12
IntroductionIntroductionIntroductionIntroduction
BodyBodyBodyBody
ClosingClosingClosingClosing
AttentionAttention InterestInterest
DesireDesireActionAction
SolicitedSolicitedProposalProposal
UnsolicitedUnsolicitedProposalProposal
![Page 13: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/13.jpg)
Guiding the ReadersGuiding the Readers
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 13
Previewsand Reviews
TransitionalDevices
Headings and Links
StructureStructure
Key PointsKey Points
ConsistencyConsistency
WordsWords
PhrasesPhrases
ParagraphsParagraphs
IntroductionsIntroductions
OverviewsOverviews
SummariesSummaries
![Page 14: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/14.jpg)
Technology forTechnology forReports and ProposalsReports and Proposals
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 14
Embedded and Linked Documents
Electronic Forms
Electronic Documents
Multimedia Documents
Proposal-Writing Software
![Page 15: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/15.jpg)
Summary of ObjectivesSummary of Objectives
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 15
![Page 16: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/16.jpg)
Writing for Websites and WikisWriting for Websites and WikisWriting for Websites and WikisWriting for Websites and Wikis
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 16
![Page 17: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/17.jpg)
Drafting Online ContentDrafting Online Content
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 17
1. Build trust with intended audiences
2. Adapt content for global audience
3. Use the inverted pyramid style
4. Use a concise, skimmable format
5. Compose effective links
![Page 18: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/18.jpg)
Collaborating on WikisCollaborating on Wikis
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 18
Forgo traditional expectations
Edit and improve each other’s work
Use templates and formatting options
Apply the appropriate tools
Practice in the “sandbox”
![Page 19: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/19.jpg)
Three-Step Wiki ProcessThree-Step Wiki Process
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 19
![Page 20: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/20.jpg)
Summary of ObjectivesSummary of Objectives
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 20
![Page 21: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/21.jpg)
Illustrating Your Reports with Illustrating Your Reports with Effective VisualsEffective Visuals
Illustrating Your Reports with Illustrating Your Reports with Effective VisualsEffective Visuals
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 21
![Page 22: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/22.jpg)
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 22
Visual Design
Principles
![Page 23: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/23.jpg)
Selecting the Right Type of Selecting the Right Type of VisualVisual
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 23
DataDataConcepts and Concepts and
IdeasIdeas
![Page 24: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/24.jpg)
The Parts of a TableThe Parts of a Table
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 24
Source: (In the same format as a text footnote).*Footnote (for explanation of elements in the table).
Subhead Subhead
Row headRow head Subhead Subhead
Total
Subhead
Multicolumn Head*
XXX
XX XX
XXX
XXX
XXXXXX
XXX
XX
XXXX
XX
Single-Column Head
![Page 25: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/25.jpg)
Using Line and Surface Using Line and Surface ChartsCharts
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 25
RelationshipsRelationships
TrendsTrends
VariablesVariables
201120102008 2009
70%
60%
50%
40%
![Page 26: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/26.jpg)
Average Kiln TempsAverage Kiln Temps
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 26
0
500
1000
1500
2000
2500
8:00AM
9:00AM
10:00AM
11:00AM
12:00Noon
1:00PM
2:00PM
3:00PM
4:00PM
5:00PM
Kiln A Kiln B
![Page 27: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/27.jpg)
Using Bar ChartsUsing Bar Charts
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 27
![Page 28: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/28.jpg)
CommuniCo CommuniCo Staff Computer SkillsStaff Computer Skills
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 28
![Page 29: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/29.jpg)
CommuniCo Preferred CommuniCo Preferred Communication MediaCommunication Media
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 29
![Page 30: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/30.jpg)
Using Pie ChartsUsing Pie Charts
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 30
![Page 31: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/31.jpg)
Percentage of Time SpentPercentage of Time SpentOnline By Age GroupOnline By Age Group
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 31
10%
24%
30%
21%
15%
Age 25-34 Age 35-49 Age 18-24 Age 8-17 Age 50+
![Page 32: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/32.jpg)
Presenting Information, Presenting Information, Concepts, and Ideas Concepts, and Ideas
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 32
Flow ChartsOrganization Charts
DrawingsMaps
PhotographsDiagrams
VideoAnimation
![Page 33: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/33.jpg)
Flow Chart of the Report Flow Chart of the Report Writing ProcessWriting Process
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 33
![Page 34: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/34.jpg)
The Chain of CommandThe Chain of Command
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 34
![Page 35: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/35.jpg)
Creating Drawings and Creating Drawings and DiagramsDiagrams
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 35
![Page 36: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/36.jpg)
Using Photographic ImagesUsing Photographic Images
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 36
![Page 37: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/37.jpg)
Using Animation and VideoUsing Animation and Video
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 37
![Page 38: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/38.jpg)
Summary of ObjectivesSummary of Objectives
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 38
![Page 39: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/39.jpg)
Producing and Integrating Producing and Integrating VisualsVisuals
Producing and Integrating Producing and Integrating VisualsVisuals
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 39
![Page 40: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/40.jpg)
Integrating Text and Integrating Text and VisualsVisuals
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 40
MaximizeAccess
MinimizeDisruption
Reference Visuals• Position Visuals• Titles, Captions,
Legends
Reference Visuals• Position Visuals• Titles, Captions,
Legends
Balance Text & VisualsBalance Text & Visuals
![Page 41: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/41.jpg)
Verifying Visual QualityVerifying Visual Quality
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 41
![Page 42: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/42.jpg)
Summary of ObjectivesSummary of Objectives
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 42
![Page 43: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/43.jpg)
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 43
Chapter 12Chapter 12
Writing Reports and Proposals
![Page 44: Writing Reports and Proposals](https://reader035.vdocuments.site/reader035/viewer/2022062307/5583f1e2d8b42a4b058b4634/html5/thumbnails/44.jpg)
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 - 44