write media solutions - bring it on! social media bootcamp
DESCRIPTION
Write Media Solutions ran a social media bootcamp for Fairfield City Council's leading Youth Week event the 'Bring it on! Festival'.TRANSCRIPT
Bring It On! 2014
Social Media BOOTCAMP!
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Drill #1: Facebook –
Personal Vs. Private Use |Analytics | Content Best Practices
| Case Study | Exercise
Drill #2: Twitter –
What It Is | Acronyms | Listening Tools | Content Best Practices | Case Study | Exercise
Drill #3: YouTube –
Why Is It Important | The Future Of Video | Content Best Practices | Case Study | Exercise
Drill #4: Bring It On! 2014
Social media marketing in action | Wins of 2013 | Exercise
Feedback | Questions
Today’s bootcamp drills:
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Facebook: you use it, but do you really?Drill #1:
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Copyright 2013 Aslan Intelligence Pty Ltd
4
95% of Australian social media users use Facebook
The typical Australian Facebooker spends more than 7 hours on site a week
NINE million
Australians logging on
every day, or ~39% of
the total Australian
population
(ABS pop clock).
http://about.sensis.com.au/IgnitionSuite/uploads/docs/Yellow%20Pages%20Social%20Media%20Report_F.PDF
Questions to Ask Before You Post:
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Is this timely and relevant content?
Would you share it with friends or recommend it to others?
Would you complain about seeing this content in your News Feed?
A little birdie tweeted me something you should know…Drill #2: Twitter
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Hashtags
Test: #TBT? HT? MT? TIL?
Reference to hashtags: http://www.ibtimes.com/what-do-ff-tbt-gff-foh-rlrt-other-twitter-instagram-hashtags-terms-mean-1021098
https://support.twitter.com/articles/166337-the-twitter-glossary
http://mashable.com/2013/10/08/what-is-hashtag/ facebook.com/WriteMediaSolutions
Hashtags – dos & don’ts The shorter the better. The longer your hashtag, the less space you have to speak to your audience. Keep the hashtag as simple as can be.
The simpler the better. The easier is it to remember, the easier it is to share. Make sure your hashtag reflects the topic you’re talking about.
Keep it to letters and numbers. Letters and numbers are easy to type so keep them in your hashtag and avoid symbols like an underscore.
Do your research. Research what hashtags are available and make sure your hashtag is unique. facebook.com/WriteMediaSolutions
Top Twitter campaigns
https://twitter.com/starbucks
Oreo has enormous fan following on Social Media, and here are the latest numbers:
Facebook – 35 Million+ fans
Twitter – 250K+ followers
YouTube – 20 Million+ views
Instagram – 113K+ followers
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Tweeting more gets you more followers
Tweets with media receive on average 3 to 4 times more engagement
Using more @mentions increases your follower growth faster
Hashtags can increase engagement by almost 100%
Retweeting more gets you more followers
Use Vine!
Tips:
You can send tweets with a text message
Bitly
Use lists!
Writing Tweet Speak
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Top Twitter resources
https://support.twitter.com/
Hashtag references: http://www.ibtimes.com/what-do-ff-tbt-gff-foh-rlrt-other-twitter-instagram-hashtags-terms-mean-1021098
http://thesociallarder.com/resources/twitter-tips/
https://blog.twitter.com/ facebook.com/WriteMediaSolutions
Seeing is believing…Drill #2: YouTube
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Why YouTube?YouTube is attracting roughly 136 million unique viewers every month. (Nielsen)
72 hours of video are uploaded to YouTube every minute. Yes, minute. (YouTube)
YouTube users spend 3 billion hours in total watching videos. (YouTube)
Over 3 billion videos every week get a form of monetization (YouTube)
YouTube is getting approximately 300 million views from mobile devices every day. (YouTube) facebook.com/WriteMediaSolutions
How to Optimize your video
Title
Description
Tags
Channel design
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How to Optimise your video
Grab their attention!
Annotations
Tags
Call-to-action
Channel design
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Top YouTube links
http://www.youtube.com/yt/playbook/resources.html
https://support.google.com/youtube/#topic=4355266
http://www.tubefilter.com/2014/01/18/top-50-most-viewed-us-youtube-channels-011714/
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My Top Social Media Analytics Tools
http://www.tweriod.com/
http://topsy.com/
https://sumall.com/
http://followerwonk.com/
https://tagboard.com/
http://tweetreach.com/
http://www.tweetstats.com/ facebook.com/WriteMediaSolutions
How influential are you?
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Bring It On! 2014
How can we market it?
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BIO! Facebook Page Content Highlights –
Post With Highest ReachPost was added March, 31
The post was shared 15 times (the most shares ever)
this post reached 3,223 people, 714 of those were organic and 2,570 of those were viral.
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BIO! Facebook Page Content Highlights – Post With Highest Engagement
This post had 462 people click on it, with 451 photo views (the number of times any photos in this album have been viewed at their full size)
It also reached 1, 589 people
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Bring It On! target audienceTheyr’e
Curious
Digitally creative
Connected
Content makers
Rely on social media to stay connected and to seek advice/be informed
So, BIO! Content should talk to the collective and not the individual
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Bring It On! target audienceThink of BIO audience as message CARRIERS (engaging content is priority)
They want to PARTICIPATE in virtual communities
Create a culture – what is the BIO! Fest culture….what should people say about it?
Invite them to create their own content
They like to talk
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What we did for BIO 2013
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Successful Social Media TacticsHad headline talent – The collective, Taga Paa – create videos promoting the event that we uploaded on BIO! YouTube and shared on Facebook & Twitter.
This is the highest viewed video on the Youtube account this year. facebook.com/WriteMediaSolutions
What was said about BIO! Fest 2013
Drive traffic back to the BIO website where possible
Promote a positive representation of the Bring It On! Festival
Promote BIO events and projects
Engage the young community in
learning that BIO Fest is more than a
festival
Role of BIO social media content
Post on Facebook every two- three
hours
Tag people in your Facebook + Twitter posts
Target people/organisations that have a Twitter
account
Reply within 48
Hrs
Upload images and ask
questions
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In 7 EASY steps!
Create a social media
marketing strategy
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1. Define your goals: What do you want to accomplish?
2. Research
3. Plan
4. Create
5. Publish
6. Promote
7. Analyse
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