wrightimc integrated marketing communications capabilities

WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com | 866.509.4717


In the digital universe, websites are orbited by Facebook, Twitter, and other social media networks; blogs; YouTube and other video sites; mobile smart phones and tablets; social game apps; as well as traditional media such as TV, radio, and newspapers.

We base our marketing approach on the principle that a website is the sun – the central point for business – of a complex media solar system revolving around it.

The WrightIMC Integrated Marketing Communications process creates the gravity needed to “pull” customers into your website.

We know where your prospective clients spend time online, how to drive them to your website, and how to get them to take an action on your website that turns them into a profitable customer for you.

We do that in part by helping our clients “listen” to what prospective customers are searching for online as well what they are talking about in social media. This data provides the creative inspiration for every word we write, every photographic or graphical image we create, and every video we produce.

WIMC uses a proprietary process that gives our clients a competitive advantage, increases sales and profits, saves money, generates leads, drives traffic and conversions, and promotes their brands.

THE INTERNET IS NOT A FIELD OF DREAMSBuilding an audience for a market online and then converting those audience members into customers requires a long-term commitment as well as multi-disciplinary expertise.

• If your prospective customers can’t readily find you when they’re searching for the products or services in your market, then you don’t exist.

• If your prospective and existing customers find negative reviews or comments in social media, your brand suffers.

Today’s world is not about a one way broadcast of your message to an unknown and unqualifiable black hole of potential customers. In fact, you don’t exclusively control the message anymore – often times, it can be controlled by the consumer if your brand doesn’t have a strong online presence.

It’s about true connectedness, engagement, interaction, and conversion. We can do that and we can prove it. When it comes to reaching your target market or audience, the sum of your marketing and communications methods is greater than its parts.

There is a proliferation of single discipline agencies today. Very few have real experience across various communication disciplines.

We do. And we know how to make a very true change in the ability of your company to engage its customers. That means revenue. Period.


FROM GUTENBERG TO ZUCKERBERGThe old media – newspapers, magazines, and television – used to be gatekeepers of influence and information. Now, anyone can become an online media outlet, influencing opinions and events in the offline world. The Internet empowers people to connect, to create, to stay in touch, compare and choose. Consumers now have the power to take control of the message.

PARADIGM SHIFT IN MARKETING, ADVERTISING, & PUBLIC RELATIONSOnline searchers are users of information – not passive viewers or listeners – they can turn off sales pitches and promotional messages. We practice non-interruption marketing–the art of communicating with customers without selling to them.

IT STARTS WITH SEARCHResearching, evaluating and shopping for products and services starts online. Today, Americans conduct more than 18 billion monthly searches for information on search engines. WrightIMC’s DNA is based in search from the early days of Alta Vista to Google and now Facebook and Google+ – the heart of your digital universe is search.

PULL CUSTOMERS INTO YOUR WEBSITESearch Engine Optimization (SEO) can make your website pages appear near the top of the search page when people type in words or phrases relevant to your business.

High quality SEO gives our client companies a decided advantage in the competitive online business environment. In addition to gaining effective online search engine results we have mastered the targeting precision of Pay Per Click (PPC) ads to recruit additional online customers.

PERSUADE WEB VISITORS TO TAKE PROFITABLE ACTIONSWhen a visitor lands on your web page, the art and science of conversion can turn them into a customer or client.

We design websites with an understanding of the visitor’s persona, how their eyes interact with a page, and the multi-media information that engages them.

Creating a web site that produces high conversion rates translates into purchases, whitepaper downloads, or lead generation signups.

WIMC brings more than 45 years of online experience to the table:

• Tony Wright- sought-after national speaker & search engine & social media expert;

• Minh Nguyen- expertise that builds rock-solid, true white-hat search engine results;

• Tim Wagner- 10 years experience managing FORTUNE 500 public relations;

• Sarah Boswell- world champion connector of dots, with over 10 years in interactive marketing/advertising, & a social media evangelist;

• Dan Sturdivant- a lead generation and content marketing expert;

• Robert Riggs- Peabody Award winning TV reporter & executive producer, with 32-years experience in digital and traditional media;

Our leadership team has experience you can trust.

SOME OF OUR CLIENTS


DEEPEN THE RELATIONSHIP, BUILD LOYALTY TO KEEP THEM COMING BACKBuild trust, credibility, and authority online by publishing free up-to- date information that is relevant, valuable, and helps solve a problem for a customer.

We use this approach to establish a company as an authoritative source of information that helps the customer make smart decisions.

In turn, the customer rewards the company with their business and loyalty.

OUR ONLINE VIDEOS TURN WEB TRAFFIC INTO CUSTOMERS

Online video engages customers in a way no other medium can. We create an experience for the online customer that is similar to that of the most helpful sales person in a real store.

Our sister company frontpageTVTM produces “actionable” online videos about products or services, executive profiles, and client testimonials.

We apply SEO techniques and distribute these videos to a host of channels to achieve wide visibility across the Internet.

We deliver high-grade production values directed by a team of creative, award winning television professionals. Blogs, discussion forums, review sites, and social media networks enable mass participation and collaboration at the speed-of-light.

ONLINE REPUTATION MANAGEMENT What happens when a customer “googles” information about your company’s products or services?

Customers commonly share their negative opinions on popular review sites such as Yelp or comment on Facebook and Twitter.

Our reputation management techniques help shape positive perceptions about a companies, executives, employees, services, products, events, or brands.

TRADITIONAL CRISIS MEDIA RELATIONSNews reports in the old media occupy high rankings on search engines and become the hot topic of discussion in social media.

Our team includes veteran reporters and seasoned public affairs officers that understand how to work with the press. We craft media relations strategies, write press releases, act as spokespeople, and conduct media interview training.

Results Give Knowledge. Understanding this is the first critical step in achieving your online marketing goals. The members of our production staff are required to have Google Analytics certification, which allows us to make recommendations based on fact and not as a best-guess.

Market Research We compile and analyze search engine data to help identify new markets for existing products or identify a market for product prototypes.

Social Media Influence People share information about brands or service, positive or negative, with a broad online community.

These online voices wield enormous influence in shaping the opinions as well as in mobilizing the wrath or support of others. We help companies become part of the conversation and massage the message.


ONLINE MONITORING – LISTEN OR PERISHAll of these people may be talking about your company online: prospective and current customers or clients; current or ex- employees and their families; critics, both real and paid; competitors; government regulators; and the press.

Do you know what they are saying that may be harmful to your personal name or company brand?

Negative information spreads in a split-second on social media networks. Worse yet, it can turn into a full-blown news story.

Our Online Monitoring Program provides an early warning system to alert companies about comments that can negatively impact their reputation. We also advise you on how to respond.

RECRUIT ONLINE INFLUENCERS FOR YOUR BRANDBloggers, websites, ezines, podcasters, publishers of electronic newsletters, and social media commentators collectively influence the opinions of large numbers of followers.

We identify online influencers and use an outreach program to recruit them to become champions of your brand, product, or service.

INTERNET COMPLIANCE AUDITS AND RISK MANAGEMENTCompanies subject to government regulations in the financial and healthcare arenas face a host of issues concerning Internet activities.

We conduct Internet Compliance Audits to ensure that a company is not violating regulations or online terms of service agreements that could prompt litigation or government sanctions.

We also formulate Internal Social Media policies that prescribe the rules of conduct for company employees and representatives.

ON ANY SCREEN – ANY WHERE – ANYTIMEThe consumer wants instantaneous access to information.

People regard the mobile phone as an indispensable attachment to their body. They won’t leave home without it.

We develop smart phone applications and mobile marketing campaigns that reach out to your consumers when they are on the go.

SYNCING OLD MEDIA WITH NEW MEDIATelevision commercials combined with an Internet strategy provide a powerful means for selling products or services as well as generating leads online.

We create and produce TV spots that resonate with online media.

Contact us today...Tony Wright

v: 972.215.7167

e: [email protected]

LinkedIn: http://www.linkedin.com/in/ tonynwright

wrightimc integrated marketing communications capabilities

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