concentrics communications capabilities
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Learn more about Concentrics Communications and how we can help build your brand.TRANSCRIPT
Company Overview and Capabilities Presentation
Volvo Group North AmericaRequest for Quotation
July 8, 2016
Welcome to Concentrics CommunicationsOffice Location:
101 North Chestnut Street, Suite 201
Winston-Salem NC 27101
336-306-5300
concentricscomm.com
Principals:
Olan Beam, Partner
Karen Day, Partner
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Learn More About Our Team
branding
print design
web design and development
digital design and development
writing/copy editing/content management
marketing & pr
videographyadvertising – print/broadcast/digital
publication writing, design & production
mobile web applications
seo/sem3
Our Capabilities:
Concentrics Communications is a regional communications, marketing and brand strategy agency. We specialize in
helping organizations communicate their message clearly and consistently across all appropriate channels.
Concentrics Communications partners with our clients – understanding their mission, goals, financial challenges and
operating style – to design strategic and tactical approaches that are innovative and fresh, yet realistic to execute fiscally
and operationally. Having staff with the business and creative experience to anticipate organization needs, respond to
inevitable surprises and with the creative flair to design compelling and effective solutions that hit the target is
our hallmark.
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About Concentrics Communications
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Concentrics Communications offers a unique combination
of client-based advantages:
Experience
Team members have 20+ years of experience in advertising, marketing and
communications in both agency and client positions.
Service
Agency partners have an active role in every aspect of the relationship and execution. In plain English … your project
will never be “passed off” to a junior or inexperienced team member.
Reliability
We hit deadlines, are available when urgent needs arise and deliver effective creative and measurable solutions
for our clients.
Creativity
Our ability to develop innovative visuals, content and formats to excite the target and reach objectives while insuring
feasibility of execution ensures successful outcomes for our clients.
Capability
Concentrics has a unique team of creatives, marketing strategists and tactical specialists that allows us to approach
your challenges from all possible perspectives. Our capabilities offer you a comprehensive set of integrated solutions.
Why choose Concentrics Communications?
Approach:Each project begins with a discussion, not asking what you want, but working together to determine what you want
to achieve. We help you step through a process to define audience, key message points, effective media and more to
ensure your message is relevant and motivates the right audience.
Category Experience:We have extensive advertising and marketing proficiency in the business-to-consumer, business-to-business,
non-profit, health care and education categories. No matter the category, our project and client relationships typically
require an integrated solution; combining some or all of our brand strategy, marketing research, online and offline
marketing, design and content development capabilities.
Offline Capabilities:Concentrics Communications provides concept, design, production and project management for all channels of offline
communication. Our extensive experience includes print design, broadcast creative development, video production,
pre- and post-production management, out-of-home, direct mail, fulfillment, list management, environmental design
and way finding/signage. We provide tailored media planning and placement
based on client need and capabilities.
Online Capabilities:Concentrics Communications provides complete online marketing
services including digital advertising design and implementation –
video, rich media, interactive, mobile options; SEO strategy,
implementation and analysis; PPC campaigns; social media
strategy and implementation; digital publication and web/mobile/
social media tracking and analysis.
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Fee StructureConcentrics Communications works with each
client to work within given budget requirements:
Monthly Retainer:
Many clients appreciate the simplicity of a monthly retainer.
Agreed hours for a regular monthly fee. This is usually the most
cost efficient option as we reduce our hourly rate for a longer term consistent agreement.
Per Project:
We provide a detailed proposal for each project requested. We are glad to work with POs and purchasing departments.
Hourly:
Concentrics will provide services on an hourly basis.
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Dorsett Technologies
Fred Trivette, Vice President of Operations
Phone: 800-331-7605
Email: [email protected]
North Carolina Housing Foundation, Inc.
Brian Hahne, Director of Operations
Phone: 336.408.0874
Email: [email protected]
BB&T
Lisa Rhoades, Vice President, Brand and
Communication Strategy
Phone: 336-734-0116
Email: [email protected]
WSSU
Michelle Cook, Vice Chancellor & Executive Director
of WSSU Foundation
Phone: 336-750-3159
Email: [email protected]
Sigrid Hall, Chief Marketing Officer
Phone: 336-750-3148
Email: [email protected]
References
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Client OverviewThe following is a brief overview of our work with a few key clients.
You can find more samples on our website:
concentricscomm.com.
Please contact us for more information.
Thank you.
North Carolina Housing Foundation, Inc.Campaign Development
The North Carolina Housing Foundation (NCHF) selected
Concentrics Communications as their partner for strategic
planning and campaign development for the largest fund
raising project in their 50+ year history, The Campaign for
The Commons.
Concentrics constructed the business plan to effectively gain
funding from large businesses and sophisticated foundations
as well as evoke a heartfelt desire to give from members of
the community. Campaign materials were developed and
produced to communicate the validity of the project and to
stir the desire to help members of our community with great
needs and clear potential to recover.
In less than one year, NCHF is nearing their fundraising goal
and has taken ownership of the 16-acre property that will be
home to The Commons.
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Brand Identity
PowerPoint Presentation
NCHF, Inc.
Campaign Video Play Video
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Stationery/Collateral
Website
Case for Giving Brochure
Visit Website
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Winston-Salem State UniversityMarketing and Communications & University Advancement
Office of Admissions - Recruitment/Orientation Materials
ThenNow
The Celebration Begins!
F O R A L U M N I
A N D F R I E N D S
S P R I N G 2 0 1 2
V O L U M E 1 4
N O . 1
The Future
Archway Alumni Magazine
WSSU
Learn more at WSSU.edu/about
NOW
*U.S. News and World Report’s “Top Public Comprehensive Colleges in the South – Bachelor’s Category” America’s Best Colleges issue.
Consistently Ranked as a Top Public College*
40+ Degree Programs/10 Graduate Degree Programs
Average Incoming Freshman GPA 3.46
Celebrating 120 Years of Exceptional Education and Service
Learn more at WSSU.eduor call 336-750-8848
scan this code to
learn more
WSSU MBA PROGRAM
WSSU NOW
Attend Our MBA Open HouseMonday, April 30, 6:00-7:30 pm
INCREASEYOUR
RBIREAL BUSINESS INSIGHT
WSSU.edu/academics scan this code to
learn more
WSSU SCHOOL OF EDUCATION
WSSU NOW
An Academic Center of Excellence in Early Childhood, Elementary, Secondary, Physical and Special Education
WE’RE BATTING
400WSSU GRADUATES 400+ TEACHERS A YEAR
Advertising
A long-time client, Winston-Salem State University (WSSU)
recently awarded a long-term contract to Concentrics
Communications as their primary communications partner.
Concentrics efforts include bringing a consistent, branded
presence across all communications. Concentrics has
employed the integrated direction across admissions,
fundraising and alumni projects. Each project succeeded not
only due to consistent branding, but also due to a graphic
design developed to appeal to targeted audiences with
relevant, impactful calls to action.
WSSU Foundation Website
WSSU Website
Student Success Center Campaign – Case for Giving Brochure
Student Success Center Campaign – Collateral
Brand Identity
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Visit Website
BB&TWealth Management
BB&T, one of the country’s largest financial institutions, has
been a Concentrics Communications client for years. One key
category where BB&T works exclusively with Concentrics is
their Wealth division.
Concentrics and BB&T partner to understand this
high-income, high-net worth client and create
communications that provide meaningful content in
easy-to-consume and motivating designs. Updated collateral,
advertising and BB&T Wealth magazine have been credited
with growing this important business.
S P R I N G 2 0 1 2
CEO of a fast-growing company. A highly decorated general.This South Carolina native wears both hats with distinction.
I N S I D E : Strategic Use of Credit A Closer Look at IL ITs Opt imiz ing Bus iness Valuat ions
F A L L 2 0 1 2
WEALTHWEALTH
Ask Ricky Brown the secret to BB&T’s 140-year history of success, and he’s quick to explain it isn’t a secret at all.
Just the opposite, in fact.
I N S I D E : Execut ive Serv ices ■ The Fami ly Ret reat ■ P lann ing in Uncerta in T imes
Unwavering Unwavering Unwavering Vision & ValuesVision & ValuesVision & ValuesVision & Values
S U M M E R 2 0 1 2
WEALTHWEALTH
In Charleston, S.C., Anita Zucker is often described as a generous philanthropist and highly respected pillar of the
community. Those who have watched her survive a major life crisis describe her as a pillar of strength.
I N S I D E : Non-Qual i f ied Ret i rement P lanning ■ BB&T’s Approach to Managed Investments
Legacy For LifeLegacy For LifeLegacy For Life
Wealth Magazine –Interactive (Online)
Wealth Magazine
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Collegiate Initiative PowerPoint Presentation
Collegiate Initiative Brochure
Website – Wealth and Investments Sections
Wealth Collateral
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Visit Website
