wpreia newsletter - march 2014 - pittsburghreia.comwpreia newsletter – march 2014 3 new and...

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WPREIA Newsletter - March 2014

Our next meeting is scheduled for Tuesday, March 18th

DoubleTree Hotel in Greentree

Agenda:

6:30 Early Bird Class with Brian, who will be teaching from his vast experience as

a real estate investor. This class is designed to get you moving in the right

direction if you are new or experienced it doesn’t really matter. We make

money with education.

7:00 – 8:00 Legal Minute - Let attorney Rob Xides teach you how to avoid trouble with

the law.

Accounting minute – Marty Schwartz will teach us how to keep more of the

money that we earn. As a former federal agent, I can assure you that your

money is better off in your hands than in the hands of the government.

Vendor parade - We have a wave of new vendors who are here to help us

make or save money doing things that we already do.

Houses for sale – Members can present one property for sale.

8:00 – 9:00 One source class – How to deal with frozen pipes

Legal Shield class – Learn why having legal shield can help you with your

everyday landlord problems as well as serious legal problems.

Brian Fine - Using Facebook to make money in real estate. I know some of

you don’t even have a Facebook account and have no idea why you might

want one. I promise you that if you come with an open mind you will learn

how to make money with a social media account. The good news is that

they are free. Also, I suspect that this class will lead to an internet

marketing sub-group. HINT HINT.

New Location for WPREIA Meetings

After much deliberation, WPREIA has decided to hold its monthly meetings in a new location.

One of the main goals of the WPREIA club is to make education accessible and affordable to its

members. Since the cost to rent space at the newly renovated DoubleTree has significantly

increased, we have decided it’s time to change locations, rather than increase the cost of

membership.

WPREIA Newsletter – March 2014

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Beginning in April, WPREIA will meet in Ross Twp at the Masonic Center. The address is 3579

Masonic Way, Pittsburgh, PA 15237. The new building provides ample space for growth, plenty

of parking, and accessibility from the parkway north. The Masonic Center hosts various

conferences and events for the Pittsburgh community, and we are fortunate to be able to

secure space with them.

Sub-Groups

These are the smaller groups where members meet outside of the main monthly meeting. For

more information on any of these sub groups, email [email protected].

Lou Brown/Affordable Housing Providers – this sub group has been established for those

WPREIA members who own one of Lou Brown’s courses and seek to be an Affordable Housing

Provider.

Commercial - the commercial group is rocking and rolling. There are at least 3 commercial

deals in the works at the moment.

Mentoring - my mentoring group is leading the pack. We have at least 10 people who have a

deal in process. The average profit per deal is well above the 5k that I anticipated.

Wholesale – the wholesale group is off to a fantastic start. I know these guys and gals are going

to make a pile of money this year.

CashFlow Game – thanks to Kathryn Schimmel, the Robert Kiosaki CashFlow Game has been

revived. This game is a great way to learn how to get out of the rat race in a friendly, fun

environment.

Possible new group – we are looking to set up sheriff sale group. This group is not for newbies.

Any investor who wishes to join this group will need to send me an email and tell me about

their experience in real estate so far. I’m keeping the group leader’s name out of this message,

because he only wants to work with a small group of dedicated professionals. So if you wish to

be considered for this group then email me at [email protected].

Mark Your Calendars for May 31st

Equity Trust will be hosting an All Day event, dedicated to teaching people how to make

massive profits in their self-directed IRA and never pay taxes. Watch for more details.

mailto:[email protected]



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New and Exciting Course

Pittsburgh REIA Member and National Guru, Jon Iannotti, created this cutting edge course

New Course teaches investors how to make money with no cash or credit.

The new course is called REACT- and it is a revolution in buying and selling houses. It literally

takes no money and your credit is irrelevant. I could sit here and brag about the success of this

new course, but I don’t have to. Several members of the Pittsburgh REIA mentor group got an

advanced look at this program and they are already doing deals with it. Feel free to ask around,

and you will get stunning testimonials out of our very own group members.

Copy and paste the link below into your browser for more info on this course.

http://www.buyreactnow.com/josh.html

Free Mortgage Review,

could save you thousands of dollars on every property you own!

FREE Mortgage Loan Document Review

¨Find Common Violations That Net You Cash

¨Stop Foreclosure

¨Reduce Your Mortgage Balance By Up To 50% or More

¨Increase Cash Flow Significantly

¨Slash Your Payments

¨Significantly Lower Your Interest

¨No Upfront Cost To You

¨This is NOT A Loan Mod. Or Forbearance

$500.00 Value - FREE for WPREIA members

Email Josh if you are interested [email protected]

Lines of Credit

As you know, WPREIA members have access to unsecured lines of business credit. This is not

cheap money at all, but if you find a super deal where quick cash will make you a pile of profit,

then it would be a really good idea to have a line of credit in place. Click the link below for an

application. From what they tell me, these guys can get a couple with good credit a $300,000

line of credit to use whenever they way. Lesser credit scores just get access to a smaller line of

credit. This is like having money in the bank. You don’t pay interest until you use the money.

application for line of credit

http://www.buyreactnow.com/josh.html


http://aurelianlending.com/prequaljoshcaldwell.html


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Special Deal from Scott Meyers

Those of you who saw Scott Meyers speak at the last meeting know that Scott has a lot to teach

about self-storage investing. As a part of the Pittsburgh REIA group you are able to get in on this

special offer from Scott Meyers himself.

This webinar ends with a special offer and a way to learn more about how you can make big

money without tenants, or toilets in self-storage investing.

http://www.selfstorageinvesting.com/afflink?p=pittsburghreia&w=ssivsl

Who wants a web site?

We have a new vendor who will build Pittsburgh REIA members a real estate website for $200.

That is a super bargain.

Maximum RE Sites (a Division of Maximum Digital) has been providing its Internet marketing

platform for real estate professionals nationally for more than two years. The platform has

expanded from one simply providing customized real estate website design and hosting

functionality to now one that offers a breadth of key marketing functionality so that real estate

investors, agents & brokerages, and property managers can rely on the offering to fill all of their

online marketing needs. This digital marketing platform combined with the marketing services

also offered by Mr. Haag make their combined offering a compelling one.

In their experience, Maximum RE Sites has found that, although the marketing needs of the real

estate investor are not as complex, they realize that due to the rewards offered by Internet

marketing, they need the appropriate technical tools in place to build and maintain their brand.

These property investors use such platform components as:

Attractive and customizable responsive website themes;

Content management to easily create and publish informative and SEO-friendly content to their audience;

Property listing management to effectively communicate the attributes of the properties in their inventory;

Social media marketing management to simply push their content to the all-powerful social media sites like Facebook, Twitter and Google+;

Email marketing management to stay in touch with their audience and to promote their inventory;

Lead management / CRM to

Syndication management via integrations with multiple IDX solutions as well as such property sites as Zillow, Trulia and hotpads;

Marketing campaign tracking and reporting to analyze their marketing campaigns and adjust them accordingly.

http://www.selfstorageinvesting.com/afflink?p=pittsburghreia&w=ssivsl


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Maximum RE Sites offers a 30 day free trial of their platform, so they eagerly invite those real

estate professionals who know they need to “do something” but not sure what to begin their

education in a risk free way by creating their own trial account.

Creating A Solid Direct Mail Piece

By Kathy Kennebrook (The Marketing Magic Lady)

One of the most important aspects to a marketing campaign that is going to work is to create a

solid direct mail piece for your business. These are key points for creating a solid direct mail

piece that folks will respond to no matter what business you are in including Real Estate

Investing.

1. The first thing you’ll want to do is to “touch” your prospective customer or seller with “the

dream”, or “the solution” to their problem. You’ll want to touch the basic emotions and the

needs of your client or seller within the body of your letter, whether that is fear, relief, greed,

pride or vanity.

2. Keep it simple. The grammar doesn’t necessarily have to be perfect. You want to reach this

person at their comfort level. Keep your letter relaxed, personal and conversational.

3. Use simple language; don’t fill your letter with big words or technical words or “industry

jargon” that your seller or your customer might not understand.

4. I also use paragraphs in my letters so that there is a specific break between thoughts and so

the letter just flows better and is more pleasing to the eye.

5. Even though this is a personal letter, I still begin with a powerful headline or first sentence to

make sure I have their attention so that they read the rest of my piece.

6. I also list the benefits to the seller of choosing to work with me the investor, as opposed to

perhaps listing their home or trying to sell it themselves. You always need to list the benefits of

whatever it is you are selling and why they should buy yours.

7. In any piece you send out you need to have your USP (Unique Selling Proposition). For the

Real Estate Investor this is going to be the ease with which you can help the seller solve their

problem and/or debt relief. For every business the USP will be uniquely different.

8. Always include a strong P.S. In my case the P.S. is “contact me immediately since we budget

to purchase a certain number of homes each month.” This motivates them even more to

contact me right away.


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9. Create residual mailings so that your seller/customer sees your message over and over again.

By doing this you create credibility with your prospect and when they need your services they

will contact you first.

10. When you are creating direct mail pieces or letters no matter what business you are in

remember to think about writing your letter as though you are writing to just one person.

For example, you wouldn’t begin your letter “Dear Neighbors” you would begin it “Dear

Neighbor” or “Dear Friend”. Within the body of the letter you should write as though you are

writing to just one person, so you wouldn’t say something like “all of you” within the body of

your letter.

Always remember that if you are handwriting the letter make sure it’s easy to ready, printed

might be best. If you are using a computer or printer generated letter be sure and use a font

that is easy to read such as 12 or 14 point. And use a type set that is easy to read like Times

New Roman.

These few points will help you to create direct mail campaigns that will continue to net you

excellent results just as ours have over the years.

There are also specific types of sellers that you will want to be mailing to. These are the folks

who are much more likely to have a home they need to sell.

For specific information on how to create direct mail campaigns and find all the motivated

sellers to mail to, come and visit with Kathy Kennebrook at Pittsburgh REIA on Tuesday,

August 19, 2014 where she will share with you all of her unique secrets to create even more

profitable deals for your real estate investing business.


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A NEW BRAND FOR A FAMILIAR COMPANY

Pittsburgh REIA welcomes Hadad Services as its newest member.

“WE CLEAN!” That’s been the simple brand message of Hadad Services for the past 27 years.

This local service provider, owned and operated by Karen and Craig Edwards, has seen it all,

from dirty carpets to challenging hoarder situations. And in the process, they are recognized as

one of Angie’s List’s Super Service Providers.

To date, the brand of Hadad Services has been to provide quality all-floor care, general cleaning

services, hoarder evacuation, and related restoration repairs. Starting in February 2014, a new

brand offering will be available through Hadad’s to commercial and residential customers in the

greater Pittsburgh and surrounding communities. Anti-microbial disinfection and long term

protection.

With the announcement that Hadad Services are now authorized applicators of Bacti-Barrier,

one must ask if this changes their brand message. The beauty of this new service addition is it’s

a complement to their existing list of services.

“Nothing really changes.” says Craig Edwards, Hadad Director of Operations. “We are still a

highly recommended cleaning company. Only now, we can better address the evolving needs of

the marketplace with a more robust service offering.”

One might question the need for Bacti-Barrier disinfecting and protection when one

disinfectant seems to be the same as the next. They might say that they already have a cleaning

service. So what is the difference between Hadad’s Bacti-Barrier process and the cleaning and

disinfecting services done by their current vendor or staff?

Assuming the thoroughness of a cleaning staff themselves is not an issue, the question should

be, “what kind of affectivity are my current services providing?”

Most disinfectants today do an adequate job in killing unwanted bacteria and germs. But their

efficacy has limitations. Think of a disinfectant as a bomb. Ground zero offers maximum

effectiveness. But as the range of the bomb expands outward, it’s microbial killing efficacy

begins to diminish. This is called the “halo effect”. Microbes on the outside of that halo can

survive the kill, and can mutate into resistant strains known as SUPER BUGS. So in essence,

most antimicrobials actually make the germ problems worse.

Hadad uses a 2- step (Bacti-Barrier) process that provides an initial kill. But goes further to

create a long term antimicrobial protective barrier that permanently bonds to every disinfected

surface it touches. It is important to note that the electrostatic application of Bacti-Barrier

protection covers and bonds to entire surface areas. It essentially goes anywhere smoke can go.

This provides 360 degrees of coverage.


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The process demonstrates what amounts to a magnetic draw of microbes to the treated

surfaces; at which time the microbes are killed on contact. This bonded treatment guarantees a

“NO FLY; NO LAND” microbial kill zone long after the initial disinfecting. 99.9% of unwanted

bacteria including MRSA will die on contact. And it will also provide that barrier of protection

for a long time.

How long? The Bacti-Barrier product is not a one-time application that never needs to be re-

applied. With abrasive contact, the protection will eventually become less effective in time.

Because different surfaces are subjected to differing abrasives, Hadad’s will provide FREE

testing to ascertain the frequency needed for future applications. The important take-away

here is the extended protection that Bacti-Barrier does provides beyond the initial disinfection

cleaning.

Our society today is focused on health. Getting healthy and staying healthy is the mantra. With

education, the “health battle” against germs is winnable. Hadad’s believes that with the

addition of Bacti-Barrier to their arsenal, combined with years of expertise in conventional

cleaning and award winning service, they are positioned well as the “GO TO” cleaning company

for the Pittsburgh area in 2014 and beyond.

NOTE: WPREIA will receive special pricing for any service we offer. It is our hope that every

member of WPREIA will try us out. So we encourage all of you to call for free estimates. We

look forward to a long and mutually beneficial relationship with our new friends at WPREIA.

Eliminate Taxes from Your Real Estate Deals

By Equity Trust

Discover the Little-known, but powerful financial tool that could eliminate taxes from your real

estate deals, while boosting your financial future

Claim Your Complimentary Success Kit that Shows You How

Tired of having to pay taxes on the profits after a successful real estate investment? It’s possible

to eliminate taxes from your real estate investments using a powerful financial tool – the self-

directed IRA.

It’s true. Are you completing successful real estate investments today, but having to pay 20% -

30% (or more) on the profits? If you were to do that same deal inside a self-directed IRA, the

taxes would be deferred or even never due depending on the account.


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Successful investors have been using the self-directed IRA as part of their real estate investing

strategy for more than 30 years, but currently only 2% of Americans are using it. You can join

them.

Claim your complimentary Success Kit to reveal the power of real estate investing with a self-

directed IRA

Your success kit will reveal the dramatic difference a self-directed IRA can have on your

financial future, including:

How to earn tax-deferred and tax-free profits on all your deals

The easy 7-step process to getting started quickly

Rules and regulations you need to be aware

How to qualify for significant tax deductions

Don’t delay – the information to help you to reduce or eliminate taxes from your real estate

investments is just a click away.

Claim Your Success Kit Now

Advice from a Billionaire: What to do With a Windfall

Published on - November 17th, 2010 (by J.D. Roth)

A long-time GRS reader named Andy dropped me a line the other day to point out an article on

the Forbes website. Forbes interviewed billionaire Mark Cuban (best known as the owner of the

Dallas Mavericks pro basketball team) about his secrets to building and keeping a fortune.

Andy particularly liked Cuban’s answer to the penultimate question, which is about what to do

with a windfall. (Or, I suppose, what to do with a bunch of money you just have sitting around

in the bank.)

Forbes: You have $100,000 — where do you put it?

Cuban: First I pay off all my credit card debt and evaluate paying off any other debt I have.

What I have left I put in the bank.

Then I try to create as much transactional value as possible from that cash. I look at my annual

budgets for everything and anything, and I look to see where I can save the most money on

those items.

Saving 30% to 50% buying in bulk — replenishable items from toothpaste to soup, or whatever

I use a lot of — is the best guaranteed return on investment you can get anywhere. Then

whatever I have left I keep in the bank and let it earn nothing.

https://www.trustetc.com/info/re-partner?cmpId=701C0000000b57p&ls=partner%20website




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Why? Because then its available for when I get a good opportunity.

Every five years or so there is a bubble bursting or amazing deals available because of a change

in the economy.

Anyone who just kept their cash in the bank rather than in stocks over the past five to 10 years

could be buying the home of their dreams for half price in most of the country.

They earned good money in half the past 10 years on the cash, and even though they aren’t

making much now, they have the transactional value available to them.

Plus they have cash to invest if the market craters and, most importantly, they sleep great at

night. Cash is king — and works far better than Ambien when you want a good night’s sleep

every night.

Cuban’s advice for handling a windfall is just as applicable to allocating your regular income. As

he says, your priorities should be to:

Get out of debt.

Build a budget that works for you and your situation.

Save your money — as much as possible.

Invest wisely.

Cuban’s advice reminds me of that from his fellow billionaire, Warren Buffett. Buffett famously

lives a (relatively) frugal life, and encourages average folks to pursue frugality and sensible

investing, too. In many ways, he’s like “the billionaire next door.” Cuban’s financial philosophy

is similar to Buffett’s. Coincidence? Or maybe there’s something we average folks can learn

from billionaires like them.

http://www.getrichslowly.org/blog/2010/11/17/advice-from-a-billionaire-what-to-do-with-a-windfall/

Full Interview is below…

Forbes: Ten Questions For Mark Cuban

Mark Cuban Age: 52 Net worth: $2.5 billion

Cuban and college pal Todd Wagner made fortunes selling their audio and video portal

Broadcast.com to Yahoo for $5.7 billion in 1999. Now the Texas entrepreneur–and owner of the

NBA’s Dallas Mavericks–is touting startups as the catalyst for job creation. Below is his advice

for fellow entrepreneurs.

1) What personality trait was the key to your success?

I worked hard and smarter than most people in the businesses I have been in.


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2) What financial advice do you have for someone who is newly rich?

Cash is king.

3) How do you choose a money manager or investment advisor?

Someone who I can trust, has an idea every now and then, but most importantly can efficiently

research my ideas and make the investments I ask them to make.

4) Talk about the most offbeat advice you followed.

I create offbeat advice; I don’t follow it. I rarely take third-party advice on my investments.

5) What do you think are the biggest obstacles to job creation in America?

Complexity. You can’t just start a company. You can’t just take an idea and run with it, like you

used to be able to. You have to have lawyers and accountants to make sure you have lived up

to all the local, regional, state and national “administrivia” that is required of you.

And once you get started you have to keep up with the administrivia. All of which is a huge

inhibitor to business formation and a huge capital drain for any entrepreneur who is starting

with sweat equity. The first cities to create friction-free enterprise zones will get a lot of

entrepreneurial traction.

To help fix the economy, I would require any public company laying off more than 1,000

employees at a time, or in aggregate for a single year, to put the details up for a shareholder

vote.

I’m guessing that most shareholders realize that losing a penny a share or two in earnings is less

expensive than the cost to them in taxes to cover the cost of more people joining the ranks of

the unemployed.

6) Who is your hero, and why?

My dad. He made me believe in myself.

7) What are the unforeseen downsides to success?

You become a target for extortionists who are looking for skins on the wall or easy money. I

spend far too much time and money crushing all the nuisance suits that are filed. If you try to

make me a skin on your wall or an easy payout, I will do everything in my power to bring justice

to the situation. No matter how long it takes or how much it costs.

8) What book should every entrepreneur read?

The Fountainhead.

9) You have $100,000–where do you put it?


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First I pay off all my credit card debt and evaluate paying off any other debt I have. What I have

left I put in the bank.

Then I try to create as much transactional value as possible from that cash. I look at my annual

budgets for everything and anything, and I look to see where I can save the most money on

those items.

Saving 30% to 50% buying in bulk–replenishable items from toothpaste to soup, or whatever I

use a lot of–is the best guaranteed return on investment you can get anywhere. Then whatever

I have left I keep in the bank and let it earn nothing. Why? Because then its available for when I

get a good opportunity.

Every five years or so there is a bubble bursting or amazing deals available because of a change

in the economy. Anyone who just kept their cash in the bank rather than in stocks over the past

five to 10 years could be buying the home of their dreams for half price in most of the country.

They earned good money in half the past 10 years on the cash, and even though they aren’t

making much now, they have the transactional value available to them.

Plus they have cash to invest if the market craters and, most importantly, they sleep great at

night. Cash is king–and works far better than Ambien when you want a good night’s sleep every

night.

10) Name one experience every entrepreneur-to-be must have.

Coming home and having the lights turned off because you couldn’t afford to pay the bills. It’s

incredibly motivating and humbling.


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New Discounts Added to WPREIA Program

As most of you know, WPREIA launched a new discount program this year. Check out the new

discounts which just arrived!!

DISH Network by Connect Your Home Up to $35 a month off for 1 year PLUS $100 back Call 866-279-0543 or visit the website to order DISH http://www.connectyourhome.com/edp/index.php?promo=9274801 Get up to $35 a month off for 1 year and free equipment upgrades PLUS get a $100 prepaid Visa card, only from Connect Your Home. Order while this offers still lasts. * Click or call for complete details and restrictions

DIRECTV Authorized Dealer Get DIRECTV today! Packages starting at $29.99 Get premium entertainment at a non premium price and enjoy HBO, SHOWTIME, Starz and Cinemax for FREE for 3 Months. Lock in 2 Years of savings, plus get a FREE upgrade to the ALL New Genie! DIRECTV already offers more full-time HD channels than any other cable or satellite provider†. With more than 285 channels, DIRECTV brings you the best in sports, movies, and family entertainment. Call 866-282-0703 to order or visit the link for more details. Promo Code: 9274802 *existing customers are not eligible. Discounts can only be applied to new customers only.

Protect Your Home – Authorized ADT Dealer Get $100 Back When You Order New Home Security Service Get a $100 Prepaid Visa Card when you order new ADT Monitored home security through this offer. As a new customer, also get: $99 Installation – no equipment costs, an $850 value

Possible additional savings on your home owners insurance

Front and back door protection

Control panel with battery back-up Call 866-281-0862 to order or click the link for complete details. Promo Code: 9274803

HughesNet by Connect Your Home Receive Broadband Everywhere $0 Upfront After $99 Instant Savings plus get an exclusive $100 back Plans starting at $39.99 a month

Speeds up to 15Mbps

Free Installation Call 866-324-8205 to order or visit the link for more details. Promo Code: 9274804


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Our Business Partner Members


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www.USAREMentoring.com

USA Real Estate Mentoring Group

“Your Highway to Success”

Mentoring is the key to your success in Real Estate Investing!

We are:

-Successful Investors Currently Investing in Today’s Real Estate Market

- Best Selling Authors

-Our Group of Mentors Have Personally Trained Over One Hundred Real Estate Investors

-We KNOW Pennsylvania, and How to Invest Legally in Pennsylvania!

-Access to Our Team Members and Systems

-We Meet Once Per Month in the Pittsburgh Area (Wexford)

-1st Meeting is Free

-Different Levels of Training and Pricing Available

Visit www.usarementoring.com for more info

Brian Snyder: 412-992-8884

http://www.usarementoring.com/

http://www.usarementoring.com/


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