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  • WP6: Dissemination and Communication

    What will we do in WP6?

    What have we done since October 1st?

    1

    Joint Programming Initiative

    on Cultural Heritage

  • WP6 Introduction

    An effective communication and dissemination strategy that facilitates engagement with appropriate stakeholders will be crucial to the success of the JP initiative.

    The aims of this work package are:

    • To design and implement an awareness, dissemination and involvement strategy to maintain public relations with different key stakeholders in the various countries involved in the JPICH and across the European Union

    • To develop an optimum processes for engagement with stakeholders

    • To facilitate knowledge brokering between appropriate stakeholder groups

    • To coordinate large-scale networks

    2

    Joint Programming Initiative

    on Cultural Heritage

  • The activities relating to this WP are only for external communication.

    The work package will be executed in the following steps:

    • Identify appropriate stakeholders

    • Develop a plan that allows an effective two way communication with stakeholders

    • Execute the communication plan using best practice tools and processes, and support the communications strategy in participating Member States

    Deliverables

    • D6.1) Strategic communication and dissemination Plan (m 12) [month 12]

    • D6.2) Set up external web-based communication and information portal for public information [month 6]

    • D6.3) Report on dissemination/communication activities the first 18 months [month 18]

    3

    Joint Programming Initiative

    on Cultural Heritage

  • Task 6.1: Identification of key Stakeholders

    • Identification, in close cooperation with the Executive Board and the

    Advisory Board, of groups of stakeholders within participating Member States, Associated Countries, Fast Growing Countries (BRICS), Neighbourhood Mediterranean Countries, Advanced Economies and UNESCO World Heritage Centre.

    • Stakeholders may include, for example: researchers, industries, professionals, government officials, research associations, cultural heritage funders but also European initiatives, networks, observatories and projects such as NET HERITAGE, Digital Cultural Heritage Network, Technology Platforms etc.

    • All other beneficiaries and associated participants will be consulted during identification of stakeholders

    4

    Joint Programming Initiative

    on Cultural Heritage

  • Task 6.2: Develop plan for engagement with stakeholders

    • Following task 6.1 a communication and dissemination strategy will be prepared for engagement with the different groups (what, how, when) and updated annually. Information and communication with key stakeholders

    • Methods for communication will include the public website www.heritageportal.eu, where stakeholders can access information of interest to them, and which can be used by the JP CH participants.

    • The web portal shall enable centralised access to public information and enable all interested stakeholders and the public to have simple, transparent and deep insight into the co-ordination processes, co-ordination results, important public events, public position papers, etc.

    • High-quality information material, design presentations, brochures to enhance public outreach of the project and JPI will be used. The NetWatch platform will be used to link with the JHEP web site.

    5

    Joint Programming Initiative

    on Cultural Heritage

  • Task 6.3 Execute plan for engagement with

    stakeholders

    • The plan will be executed by the WP6 leader according to the plan agreed by the EB and Advisor Board. WP1 personnel will assist with

    sending information to stakeholder groups and collating responses

    when necessary.

    • The person employed in WP6 will also act as a resource to help

    facilitate events in participating Member States and Associated

    Countries. This will be especially important where MS and AC do

    not already have a national programme.

    • Contact will be made with the European Parliament and incoming

    EU Council Presidencies with a view to arranging one or more

    events with the European Parliament and the best arrangement for

    disseminating information in collaboration with the Presidencies.

    6

    Joint Programming Initiative

    on Cultural Heritage

  • What have done since 1st October?

    • Job specification for Project Manager with the Heritage Council now online at www.heritageportal.eu/ - closing date 11/11/11

    • Contract extension to heritageportal.eu editor Julie Clayton

    • Ongoing development of heritageportal.eu website as JPICH website

    • Development of technical support and hosting arrangements for website

    7

  • 8

    JHEP - Coordination action in support of the implementation of a

    Joint Programming Initiative (JPI) on Cultural Heritage and Global Change :

    a new challenge for Europe “

    Joint Programming Initiative

    on Cultural Heritage

  • 9

    JHEP - Coordination action in support of the implementation of a

    Joint Programming Initiative (JPI) on Cultural Heritage and Global Change :

    a new challenge for Europe “

    Heritage Portal (www.heritageportal.eu) “Latest News”:

    - original news from selected FP7 projects - eg NIKER, FIRESENSE, CHARISMA

    & other research, eg archaeology (Portus Project) -”Press releases” issued by projects & institutions

    - Monthly e-newsletter to subscribers - RSS feed from Journal of Cultural Heritage

    Joint Programming Initiative

    on Cultural Heritage

  • 10

    Joint Programming Initiative

    on Cultural Heritage

    Country pages -links to cultural heritage research programmes,

    institutions, training & funding

    “Themes” pages: reports & other documents - Eg archaeology, built heritage, databases,

    environment, techniques

    - Other categories: - Events, Vacancies, Training

    Funding & Useful links

  • 11

    Joint Programming Initiative

    on Cultural Heritage

    Since 1st October 2011

    News, press releases, links, events, vacancies, training & funding – ongoing content updates

    New section on JPICH

    e-newsletter: 2 per month

  • 12

    Joint Programming Initiative

    on Cultural Heritage

    Next?

    New country pages planned for: Cyprus, Czech Republic, Denmark, Lithuania, The Netherlands, Norway, Slovakia, Sweden, Turkey

    In-country meetings with JHEP partners & other

    stakeholders

  • 13

    Joint Programming Initiative

    on Cultural Heritage

    Who are the Heritage Portal contributors?

    We need champions in each country! JHEP Partners

    JPICH stakeholders - CH institutions (eg museums & archives),

    - research & conservation organisations - training & funding organisations,

    - conference & event organisers - Networks

  • 14

    Joint Programming Initiative

    on Cultural Heritage

    How can we encourage contributors?

    Active marketing by all JHEP partners: - email, distribution of printed flyers, press releases, powerpoint display of website URL at

    meetings, workshops, events - electronic list-servs, newsletters

    - Word-of-mouth / colleagues - Social media (Facebook / Twitter etc)

  • 15

    Joint Programming Initiative

    on Cultural Heritage

    Challenge: from Net-Heritage to JPICH

    - more topics (intangible and tangible CH, digital / ICT)

    - Geography - beyond Europe - Wider marketing efforts needed

    - Broader news & information gathering - Redesign / expansion of Heritage Portal to

    accommodate wider range of topics Creation of an editorial advisory board?

  • 16

    0

    1000

    2000

    3000

    4000

    5000

    6000

    Sept 4th Sept 11th Sept 18th Sept 25th Oct 2nd Oct 9th Oct 16th

    Visits to www.heritageportal.eu

  • www.heritageportal.eu

    Join the Heritage Portal community & sign up for news on research & training!

    HERITAGE PORTAL

    http://www.heritageportal.eu/