world of learning

@amuzogameswww.amuzo.com amuzo

ENGAGEMENTWORLD OF LEARNING CONFERENCE


WHAT DO WE DO?

Amuzo harnesses the power of play to engage, educate and inspiremobile audiences around the world

Bournemouth based casual game studio

One billion app sessions and counting

No.1 apps in 150 countries(97% of all iOS stores)

LEGO have been our largest client since 2006


WHO IS AMUZO?

‘Play to Learn’ focusing on:

Sales and Product training

Compliance training

Recruitment / onboarding

Special projects


PROJECT #P2L

Generation Y was born between 1980 and the early 1990s

By 2018 over half the UK working population will befrom Generation Y

Millennials love training and development


WE ARE TARGETING GEN Y

Over 91% own a smartphone

18% increase in time spent on mobile over desktop last year

82% of time spent on mobile devices is accessing Apps

96% have an account on at least one social network

Engaging and social mobile content is the key to success


HOW DO YOU COMMUNICATE WITH GEN Y?


2014, Internet Advertising Bureau UK (Gaming Revolution Report)


POINT OF ENGAGEMENT

Offer the following content at the Point of Engagement

A challenge with measurable success

Content with aesthetic / sensory appeal

A subject / activity of interest (includes novelty)

The ability to try again, repeatedly


PERIOD OF ENGAGEMENT

During the Period of Engagement enhance this with:

Gaining new or enhanced skills and / or knowledge

Regular feedback on progression (praise)

Direct control / interaction

Social inclusion

What do you think the most requested game feature is in LEGO Games?

The ability to ‘level up’

The ability to play together

The possibility of beating your friends


QUESTION

What do you think the most requested game feature is in LEGO Games?

The ability to ‘level up’

The ability to play together

The possibility of beating your friends


GAINING NEW OR ENHANCED SKILLS


RE-ENGAGEMENT

To maximise Re-Engagement offer:

A reward for returning

The potential completion of a goal / sub goal

The opportunity to ‘be lucky’ during their next experience

Social challenge

After each game the player is prompted to act on what they have experienced

Every time they play, the more obvious the decision to act becomes

The next step in their education is immediately accessible in just one click


THE CALL TO ACTION


ENGAGMENTWORLD OF LEARNING CONFERENCE

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