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    The World Capital Markets’ Perception of Sustainabilityand the Impact of the Financial Crisis

    Kerstin Lopatta   • Thomas Kaspereit

    Received: 21 June 2012 / Accepted: 10 May 2013 / Published online: 13 June 2013

      Springer Science+Business Media Dordrecht 2013

    Abstract   Using a unique dataset provided by the inter-

    national rating agency GES, we investigate the effects of corporate sustainability and industry-related exposure to

    environmental and social risks on the market value of 

    MSCI World firms. The results show a negative relation-

    ship in the earlier years of our sample period. However, the

    analysis reveals that the capital market perception of sus-

    tainability has changed owing to the financial crisis.

    Looking at the height of the crisis in September 2008, the

    month in which Lehman Brothers shocked the world’s

    capital markets by filing for Chapter 11 bankruptcy pro-

    tection, we find that the previously negative perception of 

    corporate sustainability across its various dimensions was

    positively affected and offset. In addition, as a moderated

    regression analysis shows, the crisis led to a positive per-

    ception of corporate sustainability in industries that are

    exposed to higher environmental and social risks. Our

    study has the practical implication that executives, in par-

    ticular in industries with high environmental and social

    risks, should increase their commitment to corporate sus-

    tainability due to the changes in the institutional setting

    triggered by the financial crisis.

    Keywords   Corporate sustainability Environmental risks Financial crisis   Global Engagement Services (GES) Instrument variable regression   Moderated regressionanalysis   Social risks

    Introduction

    The current financial crisis not only shocked the capital

    markets but also led to a change in the society’s perception of 

    profit maximization and its inherent risks. In October 2011,

    members of the Occupy Wall Street movement claimed that

    they had greater fear of the public risks of global climate

    change and social inequality than of their personal risk of 

    being arrested and charged. The protesters directly connected

    theserisks to thegreed of firms andcapitalmarkets, an attitude

    that was shared even by a broad spectrum of political orga-

    nizations (Wall Street Journal, 17 October,  2011). Thus, the

    financial crisis seems to have strengthened public concerns

    about the traditional neo-liberal shareholder value paradigm

    that currently rules the major capital markets and which

    dominated the corporate world before the concept of sus-

    tainability appeared on the stage in the late 1990s. Underthese

    circumstances, it is worth questioning how the world’s capital

    markets perceive commitment to corporate sustainability and

    what impact the financial crisis had on this perception.

    This paper contributes to at least two strands of the liter-

    ature. First, we expand the empirical literature on the con-

    nection between corporate sustainability, sustainability at

    the industry level and shareholder value creation. Our study

    is the first to use a large sample of MSCI World firms with

    sustainability ratings by Global Engagement Services

    (GES), an established international rating agency special-

    izing in socially responsible investments. Other studies on

    the value relevance of corporate sustainability focus on local

    markets (e.g. Hassel et al. 2005; Semenova and Hassel 2008;

    Semenova et al.  2009; Guenster et al.  2011), whereas this

    study addresses all of the world’s developed stock markets.

    In addition, the sample has a panel data structure, which

    covers the period December 2003–June 2011, which allows

    us to control for individual heterogeneity. Applying a

    K. Lopatta   T. Kaspereit (&)Accounting and Corporate Governance, University of 

    Oldenburg, Ammerländer Heerstr. 114–118,

    26111 Oldenburg, Germany

    e-mail: [email protected]

    K. Lopatta

    e-mail: [email protected]

     1 3

    J Bus Ethics (2014) 122:475–500

    DOI 10.1007/s10551-013-1760-9

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    generalized method of moments (GMM) approach and using

    instrumental variables partially mitigate the endogeneity

    problem. Thus, we provide reliable results that help to

    understand the drivers of corporate sustainable development

    and answer the question whether implementing sustainabil-

    ity into corporate strategies is compatible with a broader

    concept of shareholder value orientation.

    Second, we contribute to the sparse theoretical andempirical literature on the momentum change in the capital

    market’s perception of corporate sustainability that was

    induced by the global financial crisis starting in 2007.

    There is empirical evidence that during economic crises,

    firms are forced to engage in cost-cutting activities and

    consequently cut their spending on sustainability projects

    (Karaibrahimoglu 2010). This tendency may be aggravated

    by consumers’ focus on the cheapest price rather than

    quality or additional product features such as ethical pro-

    duction (Manubens,   2009). However, the crisis and the

    concept of sustainability call for similar needs, for instance,

    innovation to ensure long-term entrepreneurial survival, aninternal organizational culture and employee motivation,

    all of which help firms to navigate rough economic waters

    (Fernández-Feijóo Souto   2009). From this perspective,

    corporate sustainability can serve as an effective tool to

    manage economic crises and make firms less vulnerable to

    their vicious effects. Furthermore, we argue that main-

    taining or even improving the level of corporate sustain-

    ability is a signal to the capital markets that a firm still has

    enough financial strength to pursue a long-term business

    strategy and is not forced to restrict its resources to vitally

    important short-run functions. Our empirical findings sup-

    port this argument since they detect a positive momentum

    shift in perception of corporate sustainability during the

    financial crisis, in particular for firms that operate in

    industries with high environmental and social risks.

    The paper is structured as follows. In the next section, we

    develop our research hypotheses, which are based on the

    theoretical literature describing the potential relationship

    between corporate sustainability, shareholder value and the

    financial crisis. Section ‘‘Results of Prior Empirical

    Research’’ reviews the existing empirical evidence, before

    the ‘‘Data and Methodology’’ section introduces the data and

    methodology of our analysis. The results are presented in the

    ‘‘Results’’ section. Section ‘‘Conclusion’’ summarizes our

    findings and provides an outlook on further research.

    Theoretical Background and Hypotheses Development

    Corporate Sustainability and Firm Value

    The business ethics literature so far has provided several

    approaches towards deriving a theoretical foundation for a

    link between corporate sustainability and the market value

    of a firm. These approaches can be assigned to three major

    theories, namely, the resource-based view, legitimacy

    theory and stakeholder theory.

    The   resource-based view   sees expenditures for envi-

    ronmentally friendly and socially desirable business prac-

    tices as investments that lead to a better reputation and in

    turn to higher long-run profits. In this theoretical frame-work, corporate sustainability contributes to the creation of 

    the essential resource reputation and can be regarded as a

    management practice or even a total quality management

    system that reduces manufacturing costs, produces com-

    petitive advantages by enhancing production efficiency,

    and lowers compliance and liability costs (Klassen and

    McLaughlin   1993; Hart   1995; McWilliams and Siegel

    2011; Hart and Dowell   2011). Whilst on the cost side,

    corporate sustainability has the potential to reduce expen-

    ditures resulting from material waste, recruitment and

    inefficient processes (Klassen and McLaughlin   1996; Lo

    and Sheu   2007), there is empirical evidence that certaincustomer groups tend to favour ‘green’ products from firms

    that respect environmental and social standards (Tanner

    and Wolfing Kast 2003; Gilg et al. 2005; Trudel and Cotte

    2009). Nonetheless, most recent research finds that con-

    sumers’ perception of sustainability differs depending on

    product attributes. The positive effect of product sustain-

    ability on consumer preferences is reduced when strength-

    related attributes are valued, sometimes even resulting in

    preferences for less sustainable product alternatives (Luchs

    et al.   2010). Thus, the net effect of sustainability is case

    sensitive and no general prediction is possible.

    From a   legitimacy theory   perspective, corporate sus-

    tainability can be seen as a management practice that

    ensures going concern by preserving a firm’s organiza-

    tional legitimacy. It delays the expected end of the time

    series of future cash flows to infinity and in this way

    increases firm value. Suchman (1995) defines legitimacy as

    ‘‘a generalized perception or assumption that the actions of 

    an entity are desirable, proper, or appropriate within some

    socially constructed system of norms, values, beliefs, and

    definitions’’. If the behaviour of a firm is at odds with these

    norms, values, beliefs and definitions, there is a danger that

    customers or suppliers will refuse to do business with that

    firm. Then, the firm lacks legitimacy, which implies a

    decline in profit or even corporate failure (Hybels   1995).

    One example of the economic consequences of violating

    customers’ norms was the Shell boycott after the company

    announced plans to dump its oil storage buoy Brent Spar in

    the Atlantic Ocean in 1995. Even though none of its cus-

    tomers were directly affected in the economic sense, many

    refused to buy gasoline from Shell gas stations, which

    caused revenues and the share price to decline considerably

    (Sandhu 2010). There are similar case studies for firms that

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    employ workers in developing countries under question-

    able conditions, e.g. Coca-Cola and Nike (Baron   2001;

    Martin 2002; Lawrence 2010).

    Stakeholder theory   and related empirical work suggest

    that firms that follow the principles of sustainability have

    lower cost of capital due to lower stakeholder risks and a

    broader investor base (Heinkel et al.  2001; Sharfman and

    Fernando   2008; Bartkoski et al.   2010; Dhaliwal et al.2011; El Ghoul et al.   2011; Goss and Roberts   2011).

    Godfrey (2005) developed a comprehensive framework 

    describing how corporate sustainability in the form of 

    philanthropy can create shareholder value by generating

    positive moral capital amongst communities and stake-

    holders. This moral capital can serve as insurance-like

    protection for a firm’s relationship-based intangible assets

    and in turn may reduce its exposure to stakeholder risks. A

    reduction in risk implies lower cost of capital and, all other

    factors being equal, higher firm value.

    However, besides the benefits of corporate sustainability

    described by these theories, when assessing the overalleffects of corporate sustainability on firm value, the

    potential benefits have to be balanced against the costs,

    which can be broken down into additional capital cost,

    material and services, and labour (McWilliams and Siegel

    2001). For instance, modern plants, equipment and end-of-

    pipe facilities have to be financed, purchased and amor-

    tized. To enhance the ecological efficiency of the produc-

    tion process, additional research and development have to

    be undertaken and money spent on in-house or external

    training. Although widely ignored in the literature, the

    costs that are most capable of substantially reducing future

    cash flows are the opportunity costs that arise due to sus-

    tainability-induced constraints on management decisions.

    Firms that strive to maintain a sustainable image have to

    abandon profitable but unethical business strategies such as

    wage dumping, child labour and the use of environmentally

    hazardous production materials. Since it remains an

    empirical question whether the cost of sustainability

    exceeds the benefit or vice versa, our first hypothesis is two

    sided.

    Hypothesis 1   The level of corporate sustainability affects

    the market value of a firm.

    If there is no evidence for Hypothesis 1, this can be

    explained by microeconomic considerations. In Lundgrens’

    (2011) model, firms invest in corporate sustainability until

    their related marginal benefits equal the marginal costs.

    Different observed levels of corporate sustainability are the

    result of different benefit and cost structures rather than of 

    the varying abilities of management to follow the generally

    value-enhancing business strategy of corporate sustain-

    ability. As a consequence, the chosen level of corporate

    sustainability is always individually optimal and not

    relevant to cross-sectional and intertemporal variance in

    firm valuation. Recent empirical findings by Chiu and

    Sharfman (2011) support this strategic instrumentalization

    of corporate sustainability.

    Industry Sustainability and Firm Value

    The theoretical analysis of the impact of industry envi-

    ronmental and social risks on firm value differs from the

    corporate level in that industry sustainability is not at the

    discretion of management. These risks can change over

    time and are driven by macroeconomic factors and trends.

    Assuming risk-averse investors and an at least partial

    inability to diversify these risks, less exposed industries are

    anticipated to have higher firm values. The opposite would

    imply the presence of risk-seeking investors or a broader

    investor base in more exposed industries. Whilst the exis-

    tence of risk-seeking investors would violate theoretical

    consensus and be in opposition to broad empirical evi-

    dence, the assumption of a broader investor base in riskier

    industries can be reasonably justified by the observation

    that sustainable investments only account for approxi-

    mately 10 % of total assets under management (Derwall

    et al.   2011). In addition, a large number of stock market

    participants are still focused on dividend stocks with low

    economic risk but high environmental and social risks,

    such as energy, materials and utilities. Since we do not

    know which theoretical argument best reflects reality, we

    choose a two-sided hypothesis to account for the effect of 

    industry environmental and social exposure on firm value.

    Hypothesis 2   The level of industry sustainability affectsthe market value of a firm.

    Momentum Shifts in the Perception of Corporate

    Sustainability During the Financial Crisis

    Before the financial collapse in September 2008, capital

    market deregulation was the ruling principle in politics.

    The financial crisis and its major negative impact on the

    real economy caused a turnaround in societal and political

    attitudes. At this point, the belief in the corporate world’s

    power to self-regulate vanished. More state and supra-

    national regulation has become a serious threat, in partic-

    ular for the financial sector (Emeseh et al.   2010). Whilst

    regulation is not an issue for the non-financial sectors,

    debates about greed and the rationale of profit maximiza-

    tion are. As Kemper and Martin (2010) noted, the rules and

    the values of firms to society changed overnight. Now, they

    are employers first and producers of valuable goods sec-

    ond. Argandoña   (2009) interprets the crisis as an ethical

    problem and proposes that genuine, ethical standards-based

    corporate sustainability could have protected firms against

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    the negative impact of the financial crisis. This suggestion

    is reasonable since there is evidence in the marketing lit-

    erature that the crisis has influenced consumers such that

    they now attach higher importance to environmental and

    social issues. Gerzema and D’Antonio (2011) report that

    77 % of Americans agreed with the statement ‘‘Since the

    recession, I realize that how many possessions I have does

    not have much to do with how happy I am’’, 72 % agreedthat ‘‘I make it a point now to buy brands from companies

    whose values are similar to my own’’, and two-thirds of all

    respondents agreed that ‘‘I make it a point to avoid buying

    brands whose values contradict my own’’. Kotler (2011),

    although provides no empirical evidence, also asserts a

    similar shift in the business-to-business market. These

    momentum shifts in consumers’ and contractors’ attitudes

    towards corporate sustainability can potentially affect the

    cash flow distribution of firms and therefore their market

    values, provided these effects are recognized by the capital

    markets.

    These developments are also covered by a currentlyemerging stream of research that links corporate sustain-

    ability with institutional theory. Campbell (2007) analyses

    which institutions determine whether a firm acts in a

    socially responsible manner. He concludes that firms are

    more likely to be socially responsible if they are finan-

    cially healthy, operate in a business environment with

    moderate competition, or see themselves confronted with

    state regulation or social movements that encourage or

    even enforce this kind of conduct. We have good reason

    to assume that these institutional settings changed dra-

    matically during the financial crisis. State regulation has

    increased or is more likely to be increased in the near

    future, whilst the Occupy Wall Street movement is a clear

    indicator for an increase in societal demand for socially

    and environmentally responsible business practices. As

    Brammer et al. (2012, p. 6) aptly state, whilst before the

    crisis a firm was considered a ‘political creation for which

    the state granted limited liability in order to facilitate the

    accumulation of capital, the post-2008 era of financial

    crisis has taught an important lesson: the limited liability

    of the privately owned corporation has re-emerged as the

    collective liability of society’.

    Although the financial crisis has changed the institu-tional setting towards a higher demand for corporate sus-

    tainability, at the same time the financial constraints and

    increasing competition have prevented many firms from

    meeting this demand. In fact, during times of economic

    crises, firms tend to restrict themselves to short-term vital

    activities and to reduce their spending on sustainability

    projects, which are long term by definition (Waddock and

    Graves,   1997; Karaibrahimoglu   2010). The degree of 

    restriction is anticipated to increase in step with the firm-

    specific impact of the crisis. The less the firm is affected,

    the less non-vital activities are expected to be scaled back.

    Support for this line of reasoning is illustrated in Fig.  1,which shows the development of mean GES sustainability

    ratings. The shaded area marks the time span between the

    first major write-down of subprime loans by HSBC in

    February 2007 and Lehman Brothers’ Chapter 11 filing,

    during which a decline in average corporate sustainability

    and a rise in average environmental risks across industries

    were observed. Since Jensen and Meckling (1976) devel-

    oped their theory of the firm, it has been widely accepted

    that market valuation depends on asymmetric information

    between the management and owners. During the financial

    crisis, this asymmetry mainly referred to a given firm’s

    exposure to it. Thus, firms that did not reduce their cor-

    porate sustainability activities signalled that they did not

    suffer as much. Seen in aggregate, these and the above-

    mentioned potential effects lead to Hypothesis 3.

    Fig. 1   Average GES ratings

    during the financial crisis

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    Hypothesis 3   The financial crisis affected the capital

    market perception of sustainability positively.

    Hypothesis 3 can also be based on the idea that man-

    agers balance the expected benefits of corporate sustain-

    ability against its expected costs (McWilliams and Siegel

    2001; Lundgren 2011). The financial crisis was an external

    shock for the above-mentioned institutions, which has inturn increased the expected benefits of corporate sustain-

    ability. However, firms have not been able to adjust their

    levels of corporate sustainability to the new optimum level

    immediately since this is a complex and time-consuming

    task. Therefore, firms the management of which was more

    optimistic with respect to the benefits of corporate sus-

    tainability before the crisis are now expected to have a

    comparative advantage over firms which were more

    reluctant to implement corporate sustainability strategies.

    This idea applies to sustainability at the industry level as

    well. Here, the ability to adjust is even more constrained.

    To implement higher standards of business ethics, socialengagement or environmental protection can take several

    years or even decades, if it is possible at all.

    Interactions Between Corporate Sustainability

    and Sustainability at the Industry Level

    Recent empirical literature concentrates on the value rele-

    vance of corporate sustainability in industries that are

    strongly exposed to environmental and social risk, such as

    the electric utility industry in Hughes (2000) and the

    chemical industry in Griffin and Mahon (1997). The

    rationale behind this is the potentially greater importanceand visibility of sustainability issues in these industries

    compared to less exposed sectors. In the case of water

    pollution, non-sustainable behaviour on the part of an

    insurance company has a far weaker negative impact on

    biodiversity than if it comes from a global leading chem-

    icals manufacturer. This argument is in line with the

    empirical results of Brammer et al. (2006), who find that

    environmental performance has a positive reputational

    effect only in the chemicals, consumer products and

    transportation sectors. Thus, it can be hypothesized that

    sustainability at the corporate level is more important the

    greater the environmental and social risks at the industrylevel. However, Semenova (2011) argues that firms in more

    exposed industries face more restrictive regulatory

    requirements and have fewer opportunities to gain com-

    petitive advantages through sustainability activities. As a

    consequence, their corporate sustainability efforts are per-

    ceived as costly activities without corresponding benefits.

    As in the case of the capital market’s general perception of 

    sustainability, both arguments appear reasonable, and

    therefore Hypothesis 4 is two sided.

    Hypothesis 4   The capital market’s perception of corpo-

    rate sustainability depends on industries’ exposure to

    environmental and social risks.

    Results of Prior Empirical Research

    Prior research on local markets has found evidence that

    corporate sustainability affects firm value, but in diverg-

    ing directions. Using KLD social issue ratings for the

    period 1991–2003, Bird et al. (2007) show that the market

    value of S&P 500 firms is negatively affected if they fail

    to meet regulatory and community standards with respect

    to the environmental dimension, but that it is positively

    affected if the firm abstains from proactive engagement in

    employee relations. For the UK stock market, Brammer

    et al. (2006) arrive at contradictory results. For the period

    July 2002–December 2005, their analysis of portfolio

    returns for FTSE All-Share listed firms reveals a negativerelationship between environmental and community indi-

    cators and stock returns. Furthermore, they measure a

    weakly positive relationship for the employment indicator.

    Very closely related to our analysis is the empirical study

    by Hassel et al. (2005) who investigate the effect of 

    environmental performance on the market value of 

    Swedish firms for the period June 1998–September 2000.

    Their results indicate a negative relationship between

    environmental performance and market value. They

    interpret this as evidence that investors perceive envi-

    ronmental responsibility activities as profit-decreasing

    measures. In a follow-up study to Hassel et al. (2005),Semenova et al. (2009) use the GES rating as a proxy for

    environmental and social performance and find a positive

    relationship with shareholder value between 2005 and

    2008. Using the same dataset, Semenova (2011) finds

    evidence of the positive effect of corporate sustainability

    and of an interaction with environmental risks at the

    industry level. Another study by Semenova and Hassel

    (2008), which also uses the GES rating for U.S. compa-

    nies from 2003 to 2006, measures a positive impact on

    firm value for lower industry-specific environmental risk 

    as well as for higher environmental preparedness and

    performance. Bagaeva (2010) applies the research designby Hassel et al. (2005) to Russian listed firms for the

    period 2005–2007. She finds that environmental perfor-

    mance has incremental value relevance and that investors

    value lower environmental impacts positively. These

    results are in line with the results of Guenster et al.

    (2011), who find a positive effect of eco-efficiency in

    U.S. companies between 1996 and 2004, together with a

    time lag in this perception and an upwards trend over

    time.

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    Data and Methodology

    Sustainability, Financial and Market Data

    Our sample consists of all firms in the GES database from

    December 2003 to June 2011 the financial and market data

    of which are available in Thomson Financial Datastream/ 

    Worldscope. Besides its reliability, the most importantadvantage of the GES database over its direct opponent

    KLD is that it covers the whole MSCI World universe

    instead of only U.S. firms. It therefore includes firms from

    26 different countries and various industries. For this study,

    Datastream/Worldscope is preferable to the commonly

    used alternative Compustat because a merged sample from

    Compustat North America, Compustat Global, and Com-

    pustat Banks yielded a significantly lower coverage of the

    firms rated by GES. Table 1 lists the firms and industries in

    the sample.

    The GES rating assesses both environmental and social

    risks at the industry level and the corresponding opportuni-

    ties at the firm level. Industries are demarcated using the 6- or

    8-digit MSCI Global Industry Classification Standards

    (GICS) classification, and all ratings are measured on a

    7-level scale ranging across C (high risk/low opportunities),

    over C?, B-, B , B?, A-, to A (lowrisk/high opportunities).

    The industry-specific environmental rating ( IENV ) i s aweighted average of the direct risks of the industry and the

    indirect risks that result from dependencies on other indus-

    tries. The social rating at the industry level ( ISOC ) averages

    employee, community and supplier concerns.

    At the firm level, GES breaks down the environmental

    dimension into two subdimensions, environmental perfor-

    mance (FEPF ) and environmental preparedness (FEPR).

    Environmental preparedness captures the relevant efforts

    by management such as environmental certification, envi-

    ronmental policy and programmes, implementation of an

    Table 1  Country and industrycomposition of sample

    observations

    Countries Industries

    Country Frequency Percent 4-Digit GICS Frequency Percent

    United States 7,675 41.10 Capital goods 1,818 9.73

    Japan 3,257 17.44 Materials 1,651 8.84

    Great Britain 1,293 6.92 Banks 1,430 7.66

    Canada 826 4.42 Energy 1,142 6.11

    France 823 4.41 Utilities 1,019 5.46

    Australia 729 3 .90 Insurance 856 4.58

    Germany 632 3.38 Diversified financials 839 4.49

    Sweden 409 2.19 Real estate 836 4.48

    Italy 388 2.08 Food, beverage & tobacco 801 4.29

    Hong Kong 387 2.07 Retailing 724 3.88

    Switzerland 358 1.92 Technology hardware & equipment 719 3.85

    Spain 317 1.70 Health care equipment & services 702 3.76

    Shanghai 254 1.36 Transportation 669 3.58

    The

    Netherlands

    223 1.19 Consumer durables & apparel 669 3.58

    Finland 188 1.01 Software & services 656 3.51

    Belgium 168 0.90 Media 644 3.45

    Norway 132 0.71 Pharmaceuticals, biotech & life sciences 639 3.42

    Denmark 129 0.69 Telecommunication services 547 2.93

    Greece 117 0.63 Automobiles & components 423 2.26

    Austria 97 0.52 Consumer services 422 2.26Portugal 87 0.47 Commercial & professional services 411 2.20

    Ireland 71 0.38 Food & staples retailing 405 2.17

    New Zealand 57 0 .31 Semiconductors & semiconductor

    equipment

    397 2.13

    Israel 38 0.20 Household & personal products 196 1.05

    Luxembourg 15 0.08 Unknown 61 0.33

    Cyprus 3 0.02

    Unknown 3 0.02

    Total 18,676 100.00 Total 18,676 100.00

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    environmental management system, screening of suppliers

    and environmental reporting. These efforts can, but do not

    necessarily, result in better environmental performance.

    Therefore, environmental performance is measured directly

    using a battery of 21 indicators such as investment in

    renewable energies, product recycling, decrease in green-

    house gas emissions and water use. The firm-specific social

    ratings are broken down into employee (FEMP), commu-nity (FCOM ) and supplier (FSUP) subratings. There are

    between three and six direct indicators for each subcate-

    gory that are derived from the United Nations’ Universal

    Declaration of Human Rights, the United Nations’ Con-

    vention on the Rights of the Child and the International

    Labor Organization’s Core Labor Convention. In this way,

    the GES ratings provide reliable proxies for a reasonable

    selection of corporate sustainability issues. Although the

    equal weightings of indicators are arbitrary and the

    assignments of scores are, at least to some extent, subject to

    personal judgement, the rating process is highly transparent

    and reproducible. To make use of the GES ratings, thealphabetical scores are uniformly transformed to an integer

    scale ranging from 1 (Score C) to 7 (Score A?) and are

    interpreted as a metric variable. The database contains

    ratings for the constituents of the MSCI World in 16

    semiannual intervals during the period from the end of 

    2003–mid-year 2011, which results in an initial sample of 

    21,723 observations, of which 18,676 are covered by Da-

    tastream/Worldscope. Table 2 contains an overview of the

    GES variables used in this study.

    The quarterly accounting and market data for each

    semiannual observation of the GES ratings encompass

    market capitalization ( MV ), book value of equity ( BV ), net

    income ( NI ), the logarithm of total assets (lnTA), leverage

    ( LEV ) defined as total debt divided by total assets, one-year

    sales growth (SG), country and currency codes, and

    accounting standards in use. Additionally, some derivative

    variables are constructed. The loss variable   LO   takes the

    value of net income if net income is negative and zero

    otherwise.   BVI, BVL, NII, NIL, LOI   and   LOL   are the

    interactions between book value of equity, net income and

    loss with two dummy variables that indicate whether the

    accounting information is generated by IAS/IFRS (suffix I ) or local standards (suffix   L ) instead of U.S.-GAAP.

    However, the model contains no intercept terms for the

    different accounting standards since they are collinear with

    firm fixed effects. All accounting variables are translated

    into U.S. dollar amounts at the daily exchange rate and

    divided by total assets to mitigate the problem of different

    scales (Barth and Clinch   2009). Table 3   summarizes the

    descriptions of the descaled accounting and market data

    variables.

    The correlation matrix in panel B of Table  4  reveals a

    strong correlation between all sustainability proxies. Firms

    with a high degree of corporate sustainability in onedimension tend to have a high degree of corporate sus-

    tainability in the other dimensions. However, the relation-

    ship is negative for sustainability proxies at both the firm

    and industry level. The higher the corporate sustainability

    score, the higher the environmental and social risks for a

    given industry. This supports the idea that corporate sus-

    tainability acts as an opponent to serious industry envi-

    ronmental and social risks and is therefore more important

    in exposed industries.

    Reference Model and Removing Statistical Outliers

    The empirical analysis begins with setting up a reference

    valuation model that explains the market value of a firm in

    Table 2   Overview of GES rating variables

    Variable Dimension Description

     IENV    Industry environmental

    risk 

    Describes the environmental risks inherent in a specific industry at a specific point in time. Industries are

    defined by their 6- or 8-digit GICS codes

    FEPF    Firm environmental

    performance

    A measure of 21 indicators that measure current success in environmental issues

    FEPR   Firm environmental

    preparedness

    Captures the efforts of the management in environmental sustainability, for instance, environmental

    certification, environmental policy and programmes ISOC    Industry social risk Describes the social risks inherent in a specific industry at a specific point in time. Industries are defined by

    their 6- or 8-digit GICS codes

    FEMP   Firm employee rating Firm rating for the compliance with general human rights issues, such as exclusion of child labour and

    discrimination

    FCOM    Firm community rating Captures the engagement of a firm in the community. Indicators are, for instance, policies for local

    community involvement, a document policy towards prevention of corruption and a policy to identify the

    social impacts of the firm’s investments

    FSUP   Firm supplier rating Captures the efforts of a firm in screening its entire supply chain for compliance with human rights.

    Indicators are the existence of a corresponding management system and a supplier policy that covers the

    core value of the International Labor Organization

    The World Capital Markets’ Perception 481

     1 3

  • 8/18/2019 WORLD CAPITAL MARKET'S PERCEPTION

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    terms of its book value of equity, net income, the loss

    variable, their interactions with the accounting standards’

    dummy variables, sales growth, leverage and the natural

    logarithm of total assets as a proxy for size. In this way, the

    model can be regarded as an extended version of theempirical analogues of the Ohlson (1995) model, which is

    commonly used in association studies to measure the

    incremental value relevance of accounting and other

    information (Barth et al.  2001; Hassel et al.  2005).

     MV it  ¼b0 þ b1 BV it  þ  b2 NI it  þ  b3 LOit  þ  b4 BVI it 

    þ b5 BVL it  þ  b6 NII it  þ  b7 NIL it  þ  b8 LOI it 

    þ b9 LOL it  þ  b10SGit  þ  b11 LEV it  þ  b12lnTAit  þ  d t 

    þ gi þ  it 

    (Reference model)

    In the reference model, the indexes  i  are for the individualcross-sectional unit and   t   for the time period.   d t   captures

    the time effects, which are macroeconomic variables that

    have the same effects on all firms, but differ from period to

    period. The loss variable  LO  captures the capital market’s

    special perception of losses. The expected sign of its

    coefficient is negative, whilst its absolute value is expected

    to be smaller than that of the coefficient of net income. It

    hence partly offsets the net income coefficient. The eco-

    nomic rationale behind this is the assumption that capital

    market participants perceive losses as temporary and lim-

    ited liability prevents negative market values (Hayn 1995;

    Basu, 1997). Since quarterly data are released with a fairly

    short delay, and capital markets are assumed to have the

    ability to accurately anticipate accounting information, notime lag is included. Nevertheless, all results that are

    reported later in this paper have been checked for sensi-

    tivity to a time lag of three month and are found to be

    robust to this modification.

    Column A of Table  5  shows the regression results for all

    the observations with available accounting and market

    data. It is noticeable that the absolute value of the loss

    variable’s coefficient is larger than its counterpart for net

    income. This result is not in line with economic theory

    because it implies that higher losses are connected to a

    higher market value. Furthermore, the marginal effects of 

    book value of equity under IAS/IFRS, which is the sum of the coefficients on   BV   and   BVI , and local accounting

    standards, which is the sum of the coefficients on  BV  and

     BVL , are negative. Therefore, the estimates of the reference

    model lack economic reason. It is known from other

    empirical studies (Collins et al. 1997; Hirschey et al. 2001;

    Rajgopal et al.  2003) that removing statistical outliers can

    solve this problem. After removing outliers in a three-step

    procedure, defined as observations with an externally stu-

    dentized residual greater than 12 (8 in the second and 4 in

    Table 3   Overview of accounting, market and instrumental variables

    Variable Mnemonic Description

     MV    MV Market value, calculated as the product of ordinary shares and share price scaled by total assets (WC02999A)

     BV    WC03501A Common equity, which, amongst others, includes common stock value, retained earnings, capital surplus, capital

    stock premiums and cumulative gain or loss of foreign currency translation. BV is scaled by total assets

    (WC02999A)

     NI    WC01751A Net income available to common, excluding extraordinary items. NI  is scaled by total assets (WC02999A) LO   – Loss, which takes the value of   NI  if  NI  is negative and a value of zero otherwise

     BVI    – Interaction variable of   BV  and a dummy that takes the value of 1 if the accounting standards are IAS/IFRS and zero

    otherwise

     BVL    – Interaction variable of   BV  and a dummy that takes the value of 1 if the accounting standard is local and zero otherwise

     NII    – Interaction variable of   NI  and a dummy that takes the value of 1 if the accounting standards are IAS/IFRS and zero

    otherwise

     NIL    – Interaction variable of   NI  and a dummy that takes the value of 1 if the accounting standard is local and zero otherwise

     LOI    – Interaction variable of   LO  and a dummy that takes the value of 1 if the accounting standards are IAS/IFRS and zero

    otherwise

     LOL    – Interaction variable of   LO and a dummy that takes the value of 1 if the accounting standard is local and zero otherwise

    SG   WC08631A Sales growth, calculated as follows: (Current year’s net sales or revenues divided by last year’s total net sales or

    revenues   -  1)*100

     LEV    – Leverage, calculated as the relation of total debt (WC03255A) to total assets (WC02999A)

    TA   WC02999A Represents total assets, i.e. the sum of total current assets, long-term receivables, investment in unconsolidated

    subsidiaries, other investments, net property plant and equipment and other assets

    EGY    ENERDP033 Total direct and indirect energy consumption, scaled by sales (WC01001A)

     ACC    SOHSDP027 Number of injuries and fatalities reported by employees and contractors whilst working for the company, divided by

    the number of employees (WC07011) and sales (WC01001A)

    482 K. Lopatta, T. Kaspereit

     1 3

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          T    a      b      l    e      4

        D   e   s   c   r    i   p   t    i   v   e   s   t   a   t    i   s   t    i   c   s   a   n    d   c   o   r   r   e    l   a   t    i   o   n   m   a   t   r    i   x    f   o   r   m   o    d   e    l   v   a   r    i   a    b    l   e   s

        I    E    N    V

        F    E    P    F

        F    E    P    R

        I    S    O    C

        F    E    M    P

        F    C    O    M

        F    S    U    P

        M    V

        B    V

        N    I

        P   a   n   e    l    A   :    D   e   s   c   r    i   p   t    i   v   e   s   t   a   t    i   s   t    i   c   s

        M   e   a   n

        3 .    7    6

        2 .    6    6

        3 .    3    9

        3 .    7    7

        2 .    8    9

        2 .    9    0

        1 .    9    7

        1 .    0    5

        0 .    3    7

        0 .    0    2

        M   e    d    i   a   n

        4 .    0    0

        3 .    0    0

        4 .    0    0

        4 .    0    0

        3 .    0    0

        3 .    0    0

        1 .    0    0

        0 .    6    8

        0 .    3    7

        0 .    0    1

        S    D

        2 .    1    2

        1 .    6    4

        1 .    8    9

        2 .    2    1

        1 .    4    4

        1 .    3    4

        1 .    3    7

        1 .    2    8

        0 .    2    3

        0 .    0    3

        M    i   n

        1 .    0    0

        1 .    0    0

        1 .    0    0

        1 .    0    0

        1 .    0    0

        1 .    0    0

        1 .    0    0

        0 .    0    0

       -

        3 .    5    5

       -    0 .    6    0

        M   a   x

        7 .    0    0

        7 .    0    0

        7 .    0    0

        7 .    0    0

        7 .    0    0

        7 .    0    0

        7 .    0    0

        3    3 .    0    6

        1 .    0    3

        1 .    0    8

        P   a   n   e    l    B   :    C   o   r   r   e    l   a   t    i   o   n   m   a   t   r    i   x

        I    E    N    V

        1 .    0    0

        F    E    P    F

       -    0 .    2    7       *       *       *

        1 .    0    0

        F    E    P    R

       -    0 .    4    2       *       *       *

        0 .    7    8       *       *       *

        1 .    0    0

        I    S    O    C

        0 .    6    6       *       *       *

       -    0 .    1    8       *       *       *

       -    0 .    3    0       *       *       *

        1 .    0    0

        F    E    M    P

       -    0 .    2    2       *       *       *

        0 .    6    5       *       *       *

        0 .    6    2       *       *       *

       -    0 .    1    3

           *       *       *

        1 .    0    0

        F    C    O    M

       -    0 .    1    2       *       *       *

        0 .    4    0       *       *       *

        0 .    4    0       *       *       *

       -    0 .    1    2

           *       *       *

        0 .    5    8       *       *       *

        1 .    0    0

        F    S    U    P

        0 .    1    0       *       *       *

        0 .    4    0       *       *       *

        0 .    3    7       *       *       *

       -    0 .    0    4

           *       *       *

        0 .    5    3       *       *       *

        0 .    4    4       *       *       *

        1 .    0    0

        M    V

        0 .    0    4       *       *       *

       -    0 .    1    4       *       *       *

       -    0 .    1    0       *       *       *

       -    0 .    1    1

           *       *       *

       -    0 .    1    2       *       *       *

        0 .    0    1

       -    0 .    0    1

        1 .    0    0

        B    V

       -    0 .    1    8       *       *       *

       -    0 .    0    7       *       *       *

        0 .    0    0

       -    0 .    2    7

           *       *       *

       -    0 .    1    5       *       *       *

       -    0 .    1    0       *       *       *

       -    0 .    1    1       *       *       *

        0 .    3    6       *       *       *

        1 .    0    0

        N    I

       -    0 .    0    2       *       *       *

       -    0 .    0    3       *       *       *

        0 .    0    0

       -    0 .    1    0

           *       *       *

       -    0 .    0    1

        0 .    0    2       *       *

        0 .    0    5       *       *       *

        0 .    3    6       *       *       *

        0 .    2    0       *       *       *

        1 .    0    0

        L    O

        0 .    0    1       *

        0 .    0    2       *       *

        0 .    0    1       *

        0 .    0    0

        0 .    0    1

        0 .    0    1

        0 .    0    2       *       *

        0 .    0    1       *

        0 .    0    2       *       *

        0 .    6    7       *       *       *

        B    V    I

       -    0 .    1    4       *       *       *

        0 .    2    0       *       *       *

        0 .    1    9       *       *       *

       -    0 .    0    9

           *       *       *

        0 .    2    4       *       *       *

        0 .    0    5       *       *       *

        0 .    1    8       *       *       *

        0 .    0    3       *       *       *

        0 .    2    6       *       *       *

        0 .    1    3       *       *       *

        B    V    L

       -    0 .    1    3       *       *       *

        0 .    0    2       *       *

        0 .    0    8       *       *       *

       -    0 .    1    0

           *       *       *

       -    0 .    2    1       *       *       *

       -    0 .    2    7       *       *       *

       -    0 .    1    8       *       *       *

        0 .    0    1

        0 .    3    5       *       *       *

        0 .    0    1       *

        N    I    I

       -    0 .    0    3       *       *       *

        0 .    0    8       *       *       *

        0 .    0    8       *       *       *

       -    0 .    0    5

           *       *       *

        0 .    1    0       *       *       *

        0 .    0    2       *       *

        0 .    1    0       *       *       *

        0 .    1    5       *       *       *

        0 .    0    3       *       *       *

        0 .    6    5       *       *       *

        N    I    L

       -    0 .    0    4       *       *       *

       -    0 .    0    3       *       *       *

        0 .    0    2       *       *

       -    0 .    0    4

           *       *       *

       -    0 .    1    1       *       *       *

       -    0 .    0    8       *       *       *

       -    0 .    0    5       *       *       *

        0 .    1    1       *       *       *

        0 .    1    7       *       *       *

        0 .    3    3       *       *       *

        L    O    I

        0 .    0    2       *       *

       -    0 .    0    2       *       *

       -    0 .    0    1       *

        0 .    0    0

       -    0 .    0    2       *       *

        0 .    0    2       *       *

        0 .    0    0

        0 .    0    0

        0 .    0    1       *

        0 .    3    6       *       *       *

        L    O    L

        0 .    0    2       *       *

       -    0 .    0    2       *       *

       -    0 .    0    2       *       *       *

        0 .    0    1

        0 .    0    2       *       *

        0 .    0    6       *       *       *

        0 .    0    3       *       *       *

        0 .    0    3       *       *       *

        0 .    0    0

        0 .    2    5       *       *       *

        S    G

        0 .    0    0

       -    0 .    0    4       *       *       *

       -    0 .    0    4       *       *       *

       -    0 .    0    1

           *

       -    0 .    0    4       *       *       *

       -    0 .    0    1

       -    0 .    0    3       *       *       *

        0 .    0    5       *       *       *

        0 .    0    2       *       *       *

        0 .    0    3       *       *       *

        L    E    V

       -    0 .    0    9       *       *       *

        0 .    0    3       *       *       *

        0 .    0    2       *       *       *

       -    0 .    0    1

        0 .    0    7       *       *       *

        0 .    0    8       *       *       *

       -    0 .    0    1

       -    0 .    1    7       *       *       *

       -

        0 .    5    1       *       *       *

       -    0 .    1    2       *       *       *

        l   n    T    A

        0 .    1    5       *       *       *

        0 .    2    7       *       *       *

        0 .    1    7       *       *       *

        0 .    2    7       *       *       *

        0 .    3    1       *       *       *

        0 .    2    4       *       *       *

        0 .    2    7       *       *       *

       -    0 .    4    8       *       *       *

       -

        0 .    4    5       *       *       *

       -    0 .    1    9       *       *       *

        L    O

        B    V    I

        B    V    L

        N    I    I

        N    I    L

        L    O    I

        L    O    L

        S    G

        L    E    V

        l   n    T    A

        P   a   n   e    l    A   :    D   e   s   c   r    i   p   t    i   v   e   s   t   a   t    i   s   t    i   c   s

        M   e   a   n

        0 .    0    0

        0 .    0    9

        0 .    1    0

        0 .    0    1

        0 .    0    0

        0 .    0    0

        0 .    0    0

        8 .    8    6

        0 .    2    6

        1    6 .    6    8

        M   e    d    i   a   n

        0 .    0    0

        0 .    0    0

        0 .    0    0

        0 .    0    0

        0 .    0    0

        0 .    0    0

        0 .    0    0

        6 .    2    7

        0 .    2    3

        1    6 .    4    3

        S    D

        0 .    0    2

        0 .    1    9

        0 .    2    1

        0 .    0    2

        0 .    0    1

        0 .    0    1

        0 .    0    1

        6    4 .    4    6

        0 .    1    9

        1 .    6    5

        M    i   n

       -    0 .    6    0

       -    3 .    5    5

       -    0 .    4    9

       -    0 .    4    9

       -    0 .    4    7

       -    0 .    4    9

       -    0 .    4    7

       -    3    6    9    1 .    9    3

        0 .    0    0

        1    2 .    2    2

        M   a   x

        0 .    0    0

        0 .    9    9

        0 .    9    8

        1 .    0    8

        0 .    2    2

        0 .    0    0

        0 .    0    0

        4    8    0    5 .    4    2

        3 .    9    7

        2    5 .    3    5

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    the third step) or a Cook’s measure of distance greater than

    12/ n   (8/ n, 4/ n) with   n   as the number of observations, we

    obtain the coefficients in Column B of Table  5. Now, all

    coefficients have economically sound estimates.

    After correcting for outliers, we end up with a sample of 

    16,619 observations from 1,993 firms. The entire sample

    reduction process from missing accounting or market data

    to the removal of outliers is reported in Table  6.

    Regression Models

    To test for the effects of the various levels and dimensions of 

    corporate sustainability on firm value, the market value of a

    firm’s equity is regressed on its GES ratings and all of the

    independent variables in the reference model, which are now

    interpreted as control variables and summarized under CTRL .

          T    a      b      l    e      4

       c   o   n   t    i   n   u   e    d   L

        O

        B    V    I

        B    V    L

        N    I    I

        N    I    L

        L    O    I

        L    O    L

        S    G

        L    E    V

        l   n    T    A

        P   a   n   e    l    B   :    C   o   r   r   e    l   a   t    i   o   n   m   a   t   r    i   x

        L    O

        1 .    0    0

        B    V    I

       -    0 .    0    1

        1 .    0    0

        B    V    L

        0 .    0    2       *       *

       -    0 .    2    3       *       *       *

        1 .    0    0

        N    I    I

        0 .    2    7       *       *       *

        0 .    3    9       *       *       *

       -    0 .    1    2       *       *       *

        1 .    0    0

        N    I    L

        0 .    2    1       *       *       *

       -    0 .    1    1       *       *       *

        0 .    4    8       *       *       *

       -    0 .    0    6       *       *       *

        1 .    0    0

        L    O    I

        0 .    5    3       *       *       *

       -    0 .    1    0       *       *       *

        0 .    0    4       *       *       *

        0 .    4    6       *

           *       *

        0 .    0    2       *       *

        1 .    0    0

        L    O    L

        0 .    3    4       *       *       *

        0 .    0    4       *       *       *

       -    0 .    1    2       *       *       *

        0 .    0    2       *

           *       *

        0 .    5    1       *       *       *

       -    0 .    0    1

        1 .    0    0

        S    G

        0 .    0    1

        0 .    0    0

       -    0 .    0    1

        0 .    0    1

        0 .    0    2       *       *       *

        0 .    0    2       *       *       *

        0 .    0    0

        1 .    0    0

        L    E    V

       -    0 .    0    6       *       *       *

       -    0 .    1    2       *       *       *

       -    0 .    1    6       *       *       *

        0 .    0    0

       -    0 .    0    9       *       *       *

       -    0 .    0    5       *       *       *

       -    0 .    0    2       *       *       *

        0 .    0    1

        1 .    0    0

        l   n    T    A

        0 .    0    6       *       *       *

       -    0 .    1    0       *       *       *

       -    0 .    2    4       *       *       *

       -    0 .    1    1       *       *       *

       -    0 .    1    2       *       *       *

        0 .    0    4       *       *       *

        0 .    0    4       *       *       *

       -    0 .    0    1

        0 .    0    8       *       *       *

        1 .    0    0

        A    l    l    fi   n   a   n   c    i   a    l   v   a   r    i   a    b    l   e   s   a   r   e   s   c   a    l   e    d    b   y   t   o   t   a    l   a   s   s   e   t   s

        A   s   t   e   r    i   s    k   s    i   n    d    i   c   a   t   e   s   t   a   t    i   s   t    i   c   a    l   s    i   g   n    i    fi   c   a   n   c   e   a   t   t    h   e    1    %    (    *    *    *    ) ,    5    %    (    *    *    )   a   n    d    1    0    %

        (    *    )    l   e   v   e    l   s

    Table 5   Regression of market value on controls before and after

    removing outliers

    Variables Column A: before

    removing outliers

    Column B: after

    removing outliers

     BV    1.3808*** 0.9431***

    (0.1020) (0.0398)

     NI    11.0762*** 8.7503***

    (0.5773) (0.2633)

     LO   -11.5836***   -8.6348***

    (0.7280) (0.3154)

     BVI    -1.6401***   -0.0919*

    (0.1234) (0.0487)

     BVL    -1.7591***   -0.2674***(0.1406) (0.0526)

     NII    -6.8652***   -6.2689***

    (0.6821) (0.3336)

     NIL    -6.7727***   -5.9098***

    (0.9242) (0.3874)

     LOI    5.9914*** 5.4080***

    (0.9939) (0.4556)

     LOL    7.3164*** 5.3147***

    (1.4505) (0.5493)

    SG   0.0093 0.0019

    (0.0077) (0.0034)

     LEV    0.2713***   -0.2193***

    (0.0710) (0.0297)

    lnTA   -0.4581***   -0.2523***

    (0.0085) (0.0034)

    Observations 18,676 16,619

    Firms 2,266 1,993

    Adj.  R2 0.2321 0.5135

    Standard errors displayed in parentheses. Asterisks indicate statistical

    significance at the 1 % (***), 5 % (**) and 10 % (*) levels. Variables

    are defined as in Table 3

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    Since the correlation matrix in Table 4   and variance

    inflation indicators calculated on the basis of a model that

    includes all sustainability proxies simultaneously indicate

    strong collinearity between the sustainability proxies,

    Regression (1) estimates the effects separately for each

    corporate sustainability dimension represented by   FSUS .

    Nevertheless, the corresponding risk rating at the industry

    level, represented in the model by ISUS , is always included

    because omittance would induce bias as it correlates with

    the corporate sustainability proxy.

     MV it  ¼ b0 þ  b1 ISUS it  þ  b2FSUS it  þ  b3CTRL it 

    þ d t  þ  gi þ   it ð1Þ

    If, as stated by Hypothesis 3, the financial crisis brought

    about a change in the perception of corporate sustainability

    or industry environmental and social risks, the regression

    coefficient of the sustainability proxies in Model (1) should

    have shifted with the onset of the crisis. To capture this

    effect, the 16 semiannual cross sections in the sample are

    divided into twoparts, oneranging from the endof 2003–mid

    2008 and the other ranging from the end of 2008–mid 2011.The first part hence contains all observations before Lehman

    Brothers’ Chapter 11 filing, whilst the second contains all

    observations after this triggering event at the peak of the

    financial crisis. This partitioning enters Model (2) in the form

    of a dummy variable CRISIS  that takes the value of 1 if the

    observation is from the later part and zero otherwise. CRISIS 

    interacts with the sustainability proxies, and the coefficients

    on the interactions measure the crisis-induced shift in the

    marginal effect of sustainability on the market value of firms.

     MV it  ¼ b0 þ b1 ISUS it  þ  b2CRISIS t    ISUS it  þ  b3FSUS it 

    þ b4CRISIS t    FSUS it  þ  b5CTRL it  þ  d t  þ  gi þ   it :

    ð2Þ

    The coefficients  b1   and  b3  in Model (2) capture the mar-

    ginal effects under the condition that  CRISIS   is zero. The

    estimates for  b1   ? b2   and  b3   ?  b4   measure the marginal

    effects when   CRISIS   is one. Positive estimates for the

    coefficients   b2   and   b4   would indicate a shift to a more

    positive perception of sustainability, compared to before

    the crisis. Note that no intercept dummy for the crisis is

    included since it would be perfectly collinear with the time

    dummies  d t .

    The interaction effects of sustainability at the firm and at

    the industry level are tested by a moderated regression

    analysis, which includes interaction terms of the explana-

    tory variables.

     MV it  ¼ b0 þ b1 ISUS it  þ  b2CRISIS t    ISUS it  þ  b3FSUS it 

    þ b4CRISIS t    FSUS it  þ  b5 ISUS it    FSUS it 

    þ b6CRISIS t    ISUS it    FSUS it  þ  b7CTRL it þ d t  þ  gi þ   it :

    ð3Þ

    In moderated regression analysis with continuous vari-

    ables, as in Model (3), the interpretation of the coefficient

    substantially differs from that in purely additive multiple

    linear regression models. The coefficient   b5   captures the

    contingent effects of the research interest variables on each

    other’s coefficients before the crisis. The coefficient   b6

    Table 6   Sample reductionDate GES

    Tape

    Missing accounting

    or market data

    Sample before

    removing outliers

    Statistical

    outliers

    Sample after

    removing outliers

    End of Q04/2003 890 233 657 46 611

    End of Q02/2004 1,000 297 703 94 609

    End of Q04/2004 994 248 746 59 687

    End of Q02/2005 1,000 292 708 59 649

    End of Q04/2005 1,000 205 795 80 715End of Q02/2006 999 195 804 74 730

    End of Q04/2006 1,000 128 872 75 797

    End of Q02/2007 1,002 162 840 65 775

    End of Q04/2007 1,883 254 1,629 255 1,374

    End of Q02/2008 1,941 267 1,674 213 1,461

    End of Q04/2008 1,696 150 1,546 172 1,374

    End of Q02/2009 1,676 142 1,534 80 1,454

    End of Q04/2009 1,659 93 1,566 112 1,454

    End of Q02/2010 1,658 103 1,555 113 1,442

    End of Q04/2010 1,655 60 1,595 164 1,431

    End of Q02/2011 1,679 227 1,452 396 1,056

    Total 21,732 3,056 18,676 2,058 16,619

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    captures this effect when   CRISIS   is one (Dawson and

    Richter  2006). However, the constitutive elements, which

    are the terms without interactions, cannot be directly

    interpreted in a meaningful sense. The term  b3  FSUS it , for

    instance, measures the marginal effect of a one-unit

    increase in corporate sustainability on the market value of a

    firm conditional on CRISIS  and ISUS  being zero. Whilst the

    interpretation of the first condition is straightforward(‘‘before the crisis’’), the second is not, in particular when

    the sample consists of no observations with   ISUS   being

    zero (Brambor et al.  2006). Therefore, to draw inferences

    from Model (3), we apply a plotting technique that depicts

    the marginal effect of corporate sustainability on the

    market value of a firm conditional on the level of industry

    sustainability.

    Endogeneity and Method of Estimation

    The degree to which a firm follows the concept of sus-

    tainability is at the discretion of the management, and thenet benefits that arise from a given level of corporate

    sustainability may depend on size, which is proxied by

    market capitalization. Therefore, the regression models

    potentially suffer from endogeneity due to reverse causal-

    ity. Other potential sources of endogeneity are measure-

    ment errors in the sustainability proxies and omitted

    variables. In these cases, the coefficient estimates are

    biased and the results of the empirical analysis are unreli-

    able (Wooldridge 2010, Chap. 8). To mitigate the problem

    of endogeneity, we estimate each model using an instru-

    ment variable approach.

    Since it is difficult to find valid and relevant instrumentsfor corporate sustainability in a price-level regression, we

    do not claim to have found perfect instruments, but rather

    the best available instruments. For the environmental

    dimensions of corporate sustainability, these are the 6-digit

    GICS industry averages of the potentially endogenous

    variables calculated without the instrumented observation

    and the industry average of energy consumption scaled by

    sales. The proxies for corporate sustainability in the social

    dimension are instrumented by their industry averages and

    the industry average of the total accidents per employees

    scaled by sales. Using industry averages as instruments

    solves the problem of pure reverse causality that is not the

    result of omitted variables because a firm’s market valua-

    tion is unlikely to affect the level of corporate sustain-

    ability of other firms in the same industry. The calculation

    procedure also largely averages out random measurement

    errors. However, there can be industry-specific factors that

    affect both valuation of the firms and their chosen level of 

    the corporate sustainability. If these effects are constant

    over time, they will be mitigated by fixed effects estima-

    tion. If they vary over time, they will prevent the

    instruments from overcoming endogeneity. Whether an

    instrumental variable approach with semi-endogenous

    instruments is preferable to not instrumenting depends on

    the unknown correlations between the instruments and the

    error term, between the endogenous regressors and the

    instruments, and between the endogenous regressors and

    the error term (Larcker and Rusticus  2010). Therefore, we

    report the results for both the instrumented and non-instrumented models. All the models in this study are

    estimated with the two-step GMM estimator that provides

    efficient estimates and standard errors that are robust to

    arbitrary heteroskedasticity and intra-firm correlation of the

    residuals.

    Results

    Regression Results

    Tables 7   and 8  show the regression results for Model (1).At the industry level, in all Specifications (a)–(e), the

    perception of sustainability in the environmental and social

    dimensions is significantly negative at the 1 % level. This

    implies that a broader investor base prefers to invest in

    environmentally and socially riskier industries. At the firm

    level, there is only weak statistical evidence of a negative

    perception of sustainability in the community dimension

    when instrument variable estimation is applied (Table  8).

    Thus, Model (1) provides no substantial support for

    Hypothesis 1, but does provide evidence for Hypothesis 2

    in a negative direction.

    In Model (2), the impact of the financial crisis on the

    perception of sustainability is included in the form of 

    interaction between a dummy variable   CRISIS   and the

    sustainability proxies from GES. Tables 9   and   10   show

    the regression results for the estimation of this model. At the

    industry level, Specifications (a) and (b) in both the instru-

    mented and non-instrumented regression measure a signif-

    icantly positive effect of the crisis on the perception of lower

    environmental risks, the latter being equivalent to higher

    values of the rating score  IENV . At first glance, the results

    are inconclusive concerning the effect of the crisis on the

    perception of industry-related social risks. In Specification

    (c), the impact is significantly positive, whereas in Specifi-

    cation (e), it is negative. The divergence of these results can

    be attributed to a substantial sample reduction of almost five

    thousand observations due to missing values of the variable

    FSUP. However, when the analysis is conducted with a

    multiply imputed dataset or with   ISUS   and controls as

    explanatory variables alone (not reported), a statistically

    significant positive impact of the crisis is measured.

    At the firm level, the results reported in Table  9  show a

    significantly positive change in the perception of 

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    environmental performance and corporate sustainability in

    the employee dimension. The instrument variable approach

    indicates that this effect also exists for the community

    dimension, although the level of significance is weak 

    (Table 10). Thus, we note that the model estimates provide

    support for Hypothesis 3. The financial crisis has had a

    positive effect on the perception of corporate sustainability

    in specific dimensions. Model (2) also provides new

    estimates for the perception of corporate sustainability

    before the financial crisis. The coefficients of environmental

    performance and sustainability in the employee dimension

    are negative when   CRISIS   is zero. This is true for the

    community dimension when instrument variable regression

    is applied. Hence, when the variable   CRISIS   is included,

    there is empirical evidence for the materiality of some of the

    corporate sustainability dimensions in firm valuation.

    Table 7   Regression results for Model (1)

    Variables Hyp. Exp. (a) (b) Variables Hyp. Exp. (c) (d) (e)

     IENV    H2 ?   -0.0329***   -0.0332***   ISOC    H2 ?   -0.0302***   -0.0228***   -0.0208***

    (0.0044) (0.0044) (0.0048) (0.0052) (0.0057)

    FEPF    H1 ?   -0.0061   FEMP   H1 ?   -0.0036

    (0.0038) (0.0040)

    FEPR   H1 ?   -0.0049   FCOM    H1 ?   -0.0011

    (0.0042) (0.0045)

    FSUP   H1 ? 0.0018

    (0.0055)

     BV    ?   0.9552*** 0.9566***   BV    ?   0.9388*** 0.9451*** 0.9675***

    (0.0919) (0.0917) (0.0915) (0.0972) (0.1006)

     NI    ?   8.7162*** 8.7030***   NI    ?   8.6904*** 8.6614*** 8.4205***

    (0.7098) (0.7107) (0.6970) (0.6819) (0.6652)

     LO   - -8.6282***   -8.6188***   LO   - -8.5906***   -8.5593***   -8.3554***

    (0.7626) (0.7637) (0.7494) (0.7343) (0.7137)

     BVI    -0.1025   -0.1076   BVI    -0.0784   -0.0240   -0.0411

    (0.1181) (0.1181) (0.1215) (0.1293) (0.1318)

     BVL    -0.2752**   -0.2750**   BVL    -0.2512**   -0.2986**   -0.3351***

    (0.1167) (0.1164) (0.1187) (0.1248) (0.1271)

     NII    -6.2491***   -6.2401***   NII    -6.1640***   -5.8863***   -5.2990***

    (0.8034) (0.8027) (0.7963) (0.8010) (0.8147)

     NIL    -5.9537***   -5.9317***   NIL    -5.9008***   -5.8013***   -4.9586***

    (0.8464) (0.8479) (0.8375) (0.8312) (0.8557)

     LOI    5.4559*** 5.4533***   LOI    5.4156*** 4.8546*** 4.2495***

    (0.9056) (0.9052) (0.9021) (0.9185) (1.0200)

     LOL    5.3637*** 5.3473***   LOL    5.3260*** 5.0148*** 4.0153***

    (0.9535) (0.9551) (0.9441) (0.9419) (0.9726)

    SG   0.0018 0.0016   SG   0.0020 0.0040 0.0225*

    (0.0029) (0.0029) (0.0029) (0.0030) (0.0127) LEV    -0.1981***   -0.1968***   LEV    -0.1953***   -0.1541***   -0.1619***

    (0.0532) (0.0531) (0.0525) (0.0550) (0.0622)

    lnTA   -0.2522***   -0.2521*** lnTA   -0.2523***   -0.2528***   -0.2614***

    (0.0057) (0.0057) (0.0057) (0.0059) (0.0064)

    Time dummies YES YES Time dummies YES YES YES

    Firm dummies YES YES Firm dummies YES YES YES

    Observations 16,556 16,556 Observations 16,555 13,890 11,590

    Firms 1,968 1,968 Firms 1,968 1,781 1,399

    Adj. R2

    0.5202 0.5201 Adj. R2

    0.5193 0.5334 0.5465

    Heteroskedasticity and cluster robust standard errors from GMM estimation are displayed in parentheses. Asterisks indicate statistical signifi-

    cance at the 1 % (***), 5 % (**) and 10 % (*) levels. Variables are defined as in Tables 2  and  3

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    The coefficients estimated in Model (2) measure the

    perception of sustainability before the crisis and the change

    induced by the crisis. To measure the marginal effect of 

    sustainability on shareholder value after September 2008,

    we calculate the sum of the coefficient before the crisis and

    the coefficient of the crisis interaction term. The standard

    Table 8   Instrument variable regression results for Model (1)

    Variables Hyp. Exp. (a) (b) Variables Hyp. Exp. (c) (d) (e)

     IENV    H2 ?   -0.0390***   -0.0376***   ISOC    H2 ?   -0.0383***   -0.0270***   -0.0295***

    (0.0049) (0.0050) (0.0053) (0.0053) (0.0070)

    FEPF    H1 ?   -0.0288   FEMP   H1 ?   -0.0140

    (0.0449) (0.1309)

    FEPR   H1 ?   -0.0068   FCOM    H1 ?   -0.0694**

    (0.0290) (0.0335)

    FSUP   H1 ? 0.1004

    (0.1041)

     BV    ?   0.9475*** 0.9611***   BV    ?   0.8782*** 0.8223*** 0.8505***

    (0.1055) (0.1022) (0.1304) (0.1108) (0.1124)

     NI    ?   8.0837*** 8.1269***   NI    ?   7.7301*** 7.8526*** 7.8451***

    (0.6807) (0.6891) (0.6466) (0.6467) (0.7046)

     LO   –   -7.9594***   -8.0296***   LO   –   -7.5834***   -7.7448***   -7.7841***

    (0.7446) (0.7447) (0.7051) (0.7099) (0.7727)

     BVI    -0.1369   -0.1484   BVI    -0.0341 0.0226   -0.0186

    (0.1243) (0.1277) (0.1641) (0.1458) (0.1403)

     BVL    -0.2679**   -0.2778**   BVL    -0.1903   -0.1643   -0.1620

    (0.1247) (0.1233) (0.1343) (0.1402) (0.1427)

     NII    -5.5598***   -5.6712***   NII    -4.8914***   -5.1992***   -4.5043***

    (0.7954) (0.7809) (0.8020) (0.7872) (0.8182)

     NIL    -5.4538***   -5.4871***   NIL    -4.4146***   -4.5160***   -4.6910***

    (0.8305) (0.8576) (1.1290) (0.8449) (1.0117)

     LOI    4.7348*** 4.8701***   LOI    3.8665*** 4.1693*** 3.0369***

    (0.9067) (0.8825) (0.9367) (0.9176) (1.0373)

     LOL    4.7313*** 4.8200***   LOL    3.4617*** 3.5938*** 3.7626***

    (0.9470) (0.9644) (1.2201) (0.9727) (1.1615)

    SG   0.0012 0.0012   SG   0.0002 0.0016 0.0076

    (0.0028) (0.0029) (0.0039) (0.0032) (0.0154) LEV    -0.2329***   -0.2229***   LEV    -0.1966***   -0.1660***   -0.1873**

    (0.0604) (0.0563) (0.0578) (0.0619) (0.0728)

    lnTA   -0.2487***   -0.2493*** lnTA   -0.2488***   -0.2508***   -0.2576***

    (0.0059) (0.0058) (0.0058) (0.0060) (0.0068)

    Time dummies YES YES Time dummies YES YES YES

    Firm dummies YES YES Firm dummies YES YES YES

    Observations 15,121 15,121 Observations 13,284 11,638 9,742

    Firms 1,896 1,896 Firms 1,789 1,640 1,294

    Adj. R2

    0.5227 0.5257 Adj. R2

    0.5256 0.5163 0.5134

    Kleibergen–Paap (KP) 17.1523 40.4726 KP 4.5025 53.0325 5.3760

     p-value (KP) 0.0002 0.0000   p-value (KP) 0.1050 0.0000 0.0680

    Hansen-J 0.0014 0.3533 Hansen-J 0.4660 0.1843 0.1641

     p-value (J) 0.9710 0.5538   p-value (J) 0.4950 0.6686 0.6859

    Heteroskedasticity and cluster robust standard errors from GMM estimation are displayed in parentheses. Asterisks indicate statistical signifi-

    cance at the 1 % (***), 5 % (**) and 10 % (*) levels. Variables are defined as in Tables 2  and 3. The Kleibergen-Paap (KP) Wald F -statistic tests

    the relevance of the instruments. Its null hypothesis is that the instruments are uncorrelated with the endogenous regressors (Kleibergen and Paap

    2006). Hansen-J is a test of the over-identifying restrictions. Its null hypothesis is that the instruments are exogenous (Hansen 1982)

    488 K. Lopatta, T. Kaspereit

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