workforce and economic...
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WORKFORCE AND ECONOMIC DEVELOPMENT
DIVISION BRAND ARCHITECTURE
California Community Colleges’ Workforce and Economic Development Division (WEDD) accomplishes its work of building a strong workforce for California through a wide range of initiatives. This document will explain the components of WEDD and how they serve that mission.
TABLE OF CONTENTS
PARENT BRAND
Sub-Brand
BRANDS WITHIN DOING WHAT MATTERS FOR JOBS AND THE ECONOMY
Economic And Workforce Development
California Apprenticeship Initiative
CCCMaker
New World Of Work
Guided Pathways
Centers Of Excellence
Industry Sectors
Regional Consortia
ADDITIONAL BRANDS WITHIN WEDD
Adult Education Block Grant
Educate and Elevate
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PARENT BRANDCalifornia Community Colleges, Workforce and Economic Development Division
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SUB-BRANDDoing What MATTERS for Jobs and the Economy
PURPOSE OF BRAND
To identify the body of work under the Workforce and Economic Development Division of
California Community Colleges
TARGET AUDIENCE(S)
All California workforce development stakeholders – industry, education, government
DESCRIPTION OF PROGRAM(S)
The Doing What MATTERS for Jobs and the Economy framework invests in California’s
economic growth and global competitiveness through industry-specific partnerships,
education, training and services that contribute to a strong workforce for California.
BRAND WEBSITE
doingwhatmatters.cccco.edu
WHO TO CONTACT
doingwhatmatters.cccco.edu/Contact.aspx
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BRANDS WITHIN DOING WHAT MATTERS FOR JOBS AND THE ECONOMY
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PURPOSE OF BRAND
To communicate the economic and workforce development benefits of partnering with
California Community Colleges
TARGET AUDIENCE(S)
Business and industry
DESCRIPTION OF PROGRAM(S)
The arm of the Doing What MATTERS for Jobs and the Economy framework that serves
industry. Offerings focus on partnerships with and services for industry sectors identified as
key to California’s economic growth.
BRAND WEBSITE
cccewd.net
WHO TO CONTACT
cccewd.net/contact.cfm
ECONOMIC AND WORKFORCE DEVELOPMENT
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PURPOSE OF BRAND
To communicate the value of apprenticeships to the economic growth of California
TARGET AUDIENCE(S)
California Apprenticeship Initiative (CAI) grantees and other apprenticeship stakeholders
DESCRIPTION OF PROGRAM(S)
The CAI is a grant opportunity offered by the California Community Colleges
Chancellor’s Office. It provides support in Proposition 98 funds for the creation of
apprenticeships.
The CAI website serves two functions:
1) to educate about the grant program
2) to eventually be a central hub for all apprenticeship resources in California
BRAND WEBSITE
caihub.foundationccc.org
WHO TO CONTACT
Josh Modlin
916.325.1852
CALIFORNIA APPRENTICESHIP INITIATIVE
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PURPOSE OF BRAND
To communicate the value that the maker movement brings to workforce and economic
development
TARGET AUDIENCE(S)
Entities interested in how the STEM/STEAM (science, technology, engineering and math;
sometimes art) “maker” movement prepares students with critical thinking skills for 21st
century jobs
DESCRIPTION OF PROGRAM(S)
The California Community College (CCC) Maker initiative is designed to prepare students
for STEM/STEAM careers that demand 21st-Century skills. It builds a community of college
makerspaces that welcome non-traditional students, support faculty in embedding making
into instruction and offering adaptive curriculum, and partner with businesses to produce
innovation-ready graduates inspired to contribute to the creative economy. It is funded by
the Innovation Maker 3 grant.
BRAND WEBSITE
cccmaker.com
WHO TO CONTACT
Carol Pepper-Kittredge
916-660-7801
CCC MAKER
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New World of WorkNew World of Work
PURPOSE OF BRAND
To promote the value of infusing 21st-century skills into career education
TARGET AUDIENCE(S)
Educators, employers, workforce development boards
DESCRIPTION OF PROGRAM(S)
New World of Work provides free resources for instructors to train students on 21st-century
college and career skills, including adaptability, analysis/solutions mindset, collaboration,
social/diversity awareness, communication, digital fluency, entrepreneurial mindset,
empathy, self-awareness and resilience.
BRAND WEBSITE
newworldofwork.org
WHO TO CONTACT
Rajinder Gill
415-509-2419
NEW WORLD OF WORK
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GUIDED PATHWAYSPURPOSE OF BRAND
To promote the value of guided pathways for boosting graduation and job-
attainment rates
TARGET AUDIENCE(S)
Community college administration
DESCRIPTION OF PROGRAM(S)
The California Guided Pathways Project will help 20 California community
colleges implement an integrated, institution-wide approach to student
success by creating structured educational experiences that support each
student from point of entry to attainment of high-quality postsecondary
credentials and careers.
BRAND WEBSITE
caguidedpathways.org
WHO TO CONTACT
Dr. Rob Johnstone
National Center for Inquiry & Improvement (NCII)
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Inform Connect Advance
C E N T E R S O F E X C E L L E N C E
PURPOSE OF BRAND
To communicate the value of targeted, thorough labor market research in
career education planning
TARGET AUDIENCE(S)
Educators, workforce development professionals
DESCRIPTION OF PROGRAM(S)
The Centers of Excellence support California’s community colleges by
providing customized data on high growth, emerging, and economically-
critical industries and occupations and their related workforce needs.
BRAND WEBSITE
coeccc.net
WHO TO CONTACT
Laura Coleman
916-563-3235
CENTERS OF EXCELLENCE
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Engage. Enroll. Employ.
California Community CollegesWorkforce & Economic Development
Energy Construction & UtilitiesENERGY, CONSTRUCTION & UTILITIES
ecusectordwm.com
californiaretail � hospitality � tourism
RHTCALIFORNIA COMMUNITY COLLEGES
RETAIL/HOSPITALITY/TOURISM
californiarht.com
Information & Communication Technologies (ICT)/Digital Media
INFORMATION & COMMUNICATIONS
TECHNOLOGIES / DIGITAL MEDIA
ict-dm.net
LIFE SCIENCES / BIOTECH
calbiotechcareers.org
SMALL BUSINESS
smallbusinesssector.net
Centers for Applied Competitive Technologies
M A K I N G I T I N C A L I F O R N I A
ADVANCED MANUFACTURING
makingitincalifornia.com
HEALTH
ca-hwi.org
GLOBAL TRADE & LOGISTICS
citd.org
CLEAN ENERGY AND
TRANSPORTATION INITIATIVE
cetieducation.org
AGRICULTURE, WATER AND
ENVIRONMENTAL TECHNOLOGIES
calagcc.org
The Clean Energy & Transportation Initiative
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INDUSTRY SECTORSPURPOSE OF BRAND
To identify efforts that support workforce and economic development for 10 priority
industry sectors of Doing What MATTERS for Jobs and the Economy
TARGET AUDIENCE(S)
All California workforce development stakeholders – industry, education, government
DESCRIPTION OF PROGRAM(S)
The Doing What MATTERS for Jobs and the Economy framework invests in California’s
economic growth and global competitiveness through industry-specific partnerships,
education, training and services that contribute to a strong workforce for California.
BRAND WEBSITE
Noted next to each industry sector logo or go to www.CCCEWD.net
WHO TO CONTACT
See websites
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NORTH FAR NORTH
nfnrc.org
BAY AREA
baccc.net
CENTRAL VALLEY / MOTHER LODE
crconsortium.com
SOUTH CENTRAL COAST
sccrcolleges.org
SAN DIEGO / IMPERIAL
myworkforceconnection.org
INLAND EMPIRE / DESERT
desertcolleges.org
LOS ANGELES / ORANGE COUNTY
laocrc.org
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REGIONAL CONSORTIAPURPOSE OF BRAND
To identify efforts that support workforce and economic development within
California’s individual regions.
TARGET AUDIENCE(S)
All California workforce development stakeholders – industry, education, government
DESCRIPTION OF PROGRAM(S)
The Doing What MATTERS for Jobs and the Economy framework invests in
California’s economic growth and global competitiveness through industry-specific
partnerships, education, training and services that contribute to a strong workforce
for California.
BRAND WEBSITE
Noted next to each regional consortium logo
WHO TO CONTACT
See websites
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ADDITIONAL BRANDSWITHIN WEDD
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PARTNERING FOR A STRONG CAL IFORNIA WORKFORCE
PURPOSE OF BRAND
To share information about the Adult Education Block Grant
TARGET AUDIENCE(S)
Grantees of the Adult Education Block Grant
DESCRIPTION OF PROGRAM(S)
The Adult Education Block Grant is designed to expand and improve adult education. It
is administered by the California Community Colleges and the California Department of
Education.
BRAND WEBSITE
aebg.cccco.edu
ADULT EDUCATION BLOCK GRANT
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PURPOSE OF BRAND
To educate key stakeholders about the value of adult education and the
relevancy of AEBG consortia
TARGET AUDIENCE(S)
Key stakeholders, local and state legislators, adult learners, employers
DESCRIPTION OF PROGRAM(S)
A storytelling campaign to proactively highlight the successes and
innovations of the AEBG consortia
BRAND WEBSITE
educateandelevate.org
EDUCATE & ELEVATE
educate&
C A L I F O R N I A A D U LT E D U C AT I O NAn Investment in California’s Future
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California Community CollegesWorkforce & Education Division
1102 Q Street, 6th FloorSacramento, CA 95811
916.445.8752
http://bit.ly/2vU5KDL