creating a workforce of brand ambassadors: the jetblue approach
DESCRIPTION
Presentation from the ERE Expo Spring 2012, presented by Julia Gomez.TRANSCRIPT
Julia Gomez
Leading With A Brandful Workforce
Leading With A Brandful Workforce
Leading With A Brandful Workforce
Leading With A Brandful Workforce
• Interview process – Walking the Talk
– Pre-screening is thorough
– Interview is a conversation
– People Team delivers the JetBlue experience
– Prepare “Baby Blues” for orientation
WALKING THE TALK: • PRE-SCREENING FOR VALUES • INTERVIEW IS A BRANDFUL CONVERSATION • PEOPLE TEAM DELIVERS THE JETBLUE EXPERIENCE • EVERY CANDIDATE IS ALSO A POTENTIAL OR EXISTING CUSTOMER
Leading With A Brandful Workforce
Principles of Leadership • Communicate with your team
• Do the right thing
• Inspire greatness in others
• Encourage initiative and innovation
• Treat your people right
Leading With A Brandful Workforce
Leading With A Brandful Workforce
Leading With A Brandful Workforce
Leading With A Brandful Workforce
Leading With A Brandful Workforce
Leading With A Brandful Workforce
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Leading With A Brandful Workforce
Leading With A Brandful Workforce