Words from the Wise: Launching OrgSync to your Campus Community

Alison E. Doehring, MS Ed.

Thad M. Doyle, M. Ed.

Presentation Overview

• Institution Framework

• Timeline & Collaborations

• Marketing Expectations

• Tips & Tricks: Marketing Strategies

• Current Success & Future Initiatives

Institution Framework

• Institution Size

• Campus Demographics

• Involvement Statistics

• Office Responsibilities

Timeline & Collaborations

• Jan. - Mar. 2011 – Campus Administrator Training & Objectives

• Mar. – Jun. 2011 – OrgSync Implementation Committee

Included a cross-section of colleagues & students

– Committee Trainings/Webinars

– Campus Buy-In & Education

– Focused Launch

• Jul. – Aug. 2011 – Organization Trainings

– Campus Launch

Organization Trainings & Campus Launch

Marketing Expectations

• Goals: • Provide a cohesive message

• Promote to as many students as possible

• Educate both students and faculty/staff

• Maximize already planned events and opportunities

Campus Branding

• Bandwagon • Join! • BeOne • JoinIn • Summit • Zing • Clubhouse

Marketing Materials & Communication

• Marketing Materials – i.e. Freebies, giveaways, shirts

• Electronic communication – i.e. Zipline, Email Digest, digital marketing

Tips & Tricks: Marketing Strategies

• Outreach Presentations & Tabling – i.e. Grab & Go events, SSS classes, tables in the SU

• SOuRCe “Street Teams”

• Student Org. Leverage & Encouragement

• Week of Welcome – i.e. Involvement Fairs (RooFest, WOW programs, &

Showcase), ZPN movie previews, Greek Life Ice Cream Social, Welcome Team tables, etc.

Tips & Tricks: Marketing Strategies

Tips & Tricks: Marketing Strategies

Specific outreach to Student Success

Seminar Instructors

Tips & Tricks: Marketing Strategies

Specific outreach to graduate and law

students

Street Teams & Week of Welcome

Tips & Tricks: Marketing Strategies

What ideas do you have?!

Current Success

619

1666

3846

4412

4878 5021

5610

6209 6488

6691 7072

7278

0

1000

2000

3000

4000

5000

6000

7000

Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12

Monthly OrgSync User Total

As of June 1, 2012 • 4517 undergraduate students • 1139 (2015) projected graduates • 4573 students involved in orgs.

• 3970 commuter students • 698 transfer students • 454 org. events in April

Future Initiatives

• Monthly trainings

• New ways to engage

• Assessment feedback & improvements

• Increase users

• “Launch” of CCT

– Educating employers

– Self-reflection based assessments

? Questions…

Alison E. Doehring, MS Ed., Coordinator, Civic Engagement, aer15@uakron.edu Thad M. Doyle, M. Ed., Associate Director, Student Life, tmdoyle@uakron.edu