product launching (re launching)

10
Simple Step: Effective Product Launching (New Product or Re-Launching Product)

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Page 1: Product launching (re launching)

Simple Step:

Effective Product Launching (New Product or Re-Launching Product)

Page 2: Product launching (re launching)

Behind every technological breakthrough there lies a dream. Behind every new product there lies a dream. Dreams create realities-- through hard work.

(Rolf Jensen)

Page 3: Product launching (re launching)

The War Room Divining your concept (comprehensive concept of your new product

development), clear message, launch goal, timing and evaluation plan.

Page 4: Product launching (re launching)

The Enemy Clear your market segmentation and your competitor weakness.

Page 5: Product launching (re launching)

The Strategy: Inbound, Outbound, milestones past product; build an excitement and demand for

your product before it is available in the market.

Page 6: Product launching (re launching)

The Strategy and product availability during the launch bundled with direct impact in

customer purchase program and distribution strategy.

Page 7: Product launching (re launching)

The War Website, Press Released/ Conference, Soc-Media, thematic communications, Interaction

program such as promotions, POS, ATL, BTL, Activations and the launching event.

Page 8: Product launching (re launching)

The War Idea Tips: Create the First, Wildest , Interactive and mass generator event

will create a huge awareness of your product.

Page 9: Product launching (re launching)

The Harvest Strong connection, increase demand and loyalty of the product,

achievements and evaluations.

Page 10: Product launching (re launching)

Thank You

Widodo Heru Retail Business, Branding and Channel Marketing Professional Hospitality and Destinations Enthusiasm Contact me @: Y: [email protected] G: [email protected] L: http://www.linkedin.com/pub/widodo-heru-santoso/22/b69/115 F: https://www.facebook.com/widodo.heru.1 T: https://twitter.com/widodo_heru

P: http://www.pinterest.com/widodoheru/ S: http://www.slideshare.net/widodoheru

Critics and comments welcome.. Mail me: [email protected]