1. WordPress SEO - WordPress on SEO-drugs!

2. Who s that Simon?

• Worked with HTML for 11 years.

• Worked with Internet Marketing for 5 years

linkedin.com/in/ simonsunden facebook.com/ joinsimon twitter.com/ joinsimon http://www. joinsimon .se http:// latenightmarketing .com

3. What we always know about SEO (One way to look at it) Technical aspects Keywords & content Links Gimme that link love Domain & language

4. Content is king

• Content is King!

5. Links Links are GOD!

6. So how do we do with WordPress?

7. 1. Choosing a Theme Don t trust WordPress

8. 1. Quality-check these things in the theme

• Check the H1, H2, H3 in single.php

• Clean code?

• Don t give a bloody damn about how title & description is coded (You will fix that later)

• Unique coding for page.php?

• Pagination?

• Category descriptions?

9. 2. Design a theme for yourself

10. 3. Customization with CustomPress

11. 4. Name your blog! It IS that important!

12. 4. Blog name = Links

13. 5. Comment settings

• Uncheck Break comments Otherwise you will get... www.yoursite.com/post-name/comment-page-2/

14. Plugins Gimme that Stimpack

15. 1. Google Sitemap Generator!

• It will help you a lot but... It doesn t update a post if it gets a new comment! Always manually update important posts.

16. 2. HeadSpace SEO Plugin

17. 2. HeadSpace: Change your Title

• This is what it should loook like:

18. 2. HeadSpace: Per post settings

19. 2. HeadSpace: Page settings

20. Bonus: Alternative to HeadSpace = Yoast

21. 3. CrossLinking plugins

• Will make your site into your own internal linking WikiPedia-style

22. 4. Broken Link Checker

23. 5. RSS Footer

• Kill those scrapers!

24. 6. Related Post Plugin

• There are a lot of plugins for related posts. Example above = YARPP

25. 7. Disqus

• Makes your commenting social and integrated.

26. 8. WP Redirect easy!

• Makes redirection so easy. Don t have to go into .htaccess all the time.

27. 9. Speed: WP Super Cache or W3 Total Cache

28. 10. Speed: Smush it! He wants it speedy!

29. How about getting links?

30. PING!

• http://rpc.pingomatic.com /

• http://nyligen.se/ping/

• http://rpc.twingly.com /

• http://ping.bloggportalen.se/BlogPortalPing/[ID]

• http://bloggnytt.se

• http://rpc.technorati.com/rpc/ping

• http://www.nybloggat.se/ping/[topic]

• http://www.frisim.com/ping/

• http://rpc.aitellu.com

• Always ping. Above is some of the most important in Sweden

31. Ask for Comments Look for the following code in index.php: comments_popup_link() Change it to: