wordpress seo tips

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WordPress SEO Tips Chris Burgess @ chrisburgess chrisburgess.com.au

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Page 1: WordPress SEO Tips

WordPress SEO Tips

Chris Burgess

@chrisburgesschrisburgess.com.au

Page 2: WordPress SEO Tips

WordPress Basics

WordPress has evolved from:

Blog > CMS > Framework

Page 3: WordPress SEO Tips

A lot of WordPress Themes will offer SEO features

Avoid using these features, Themes are for look and feel. Lean, lightweight

themes are best. Plugins are what should be used for extra functionality.

Page 4: WordPress SEO Tips

Keep your site lean and mean

While plugins are great, don’t just

install for the sake of it! Only install

what’s critical. Regularly clean up and

deactivate any you don’t use to help

with performance.

Page 5: WordPress SEO Tips

By default, WordPress is Search Engine friendly

Page 6: WordPress SEO Tips

Headings<h1>’s and <h2>’s are often not used correctly, or as well as they could – do this stuff right and it will help!

<h1>Heading 1 = Main Heading</h1>

<h2>Heading 2 = Sub Heading </h2> <h3>Heading 3 = Sub Heading</h3>

<h2>Heading 2 = Sub Heading </h2>

Page 7: WordPress SEO Tips

Keywords/TopicsNaturally include your keyword/topic and variations of it in your page title, meta description, content and

images.

Page 8: WordPress SEO Tips

Utilising Category Pages

Page 9: WordPress SEO Tips

Utilise Category PagesUsing Yoast and WordPress category settings

https://codex.wordpress.org/Category_Templates

If category description is not supported by your theme you might need to include the following to display the text at the top of your category template

(usually category.php or archive.php)

<?php echo category_description( $category_id ); ?>

Page 10: WordPress SEO Tips

http://www.dandenongrangespoint.com.au/attractions/

Category Page ExampleCategory description located at top of page…

Page 11: WordPress SEO Tips

http://www.dandenongrangespoint.com.au/attractions/

Category Page Example…category blog posts then follow underneath.

Page 12: WordPress SEO Tips

Which leads us to the big Y

Page 13: WordPress SEO Tips

WordPress SEO by Yoast

All In One SEO is also very popular, but we’ll be talking about WordPress SEO by Yoast.

However, many of the same principles apply if you prefer a different plugin.

Page 14: WordPress SEO Tips

https://yoast.com/wordpress-seo/

The Definitive Guide to Higher Rankings for WordPress Sites

Page 15: WordPress SEO Tips

https://wordpress.org/plugins/wordpress-seo/

Yoast Page and Post Optimisation

Page 16: WordPress SEO Tips

Tools – Yoast SEO

https://wordpress.org/plugins/wordpress-seo/

Page 17: WordPress SEO Tips

https://wordpress.org/plugins/wordpress-seo/

Tools – Yoast SEO

Page 18: WordPress SEO Tips

https://wordpress.org/plugins/wordpress-seo/

Tools – Yoast SEO

Page 19: WordPress SEO Tips

Screen OptionsSelect ‘Screen Options’ to drop down options panel to

view Yoast SEO fields next to your posts and pages

Page 20: WordPress SEO Tips

Yoast SEO Quick Edit FieldsQuick Edit before installing the plugin

https://wordpress.org/plugins/quick-edit-fields-for-yoast-seo/

Page 21: WordPress SEO Tips

Yoast SEO Quick Edit FieldsAfter installing the plugin you can see the additional

Yoast Settings now in Quick Edit

https://wordpress.org/plugins/quick-edit-fields-for-yoast-seo/

Page 22: WordPress SEO Tips

Beyond Yoast

Page 23: WordPress SEO Tips

Even though Yoast can manage the majority of SEO-related

functionality, there a few more plugins that come in handy…

Page 24: WordPress SEO Tips

The Right Tool for the Job

Don’t use WordPress for everything

Page 25: WordPress SEO Tips

Link Checking Plugins

These plugins can consume a lot of resources, they are often banned from high-end hosts.

Use Xenu, Integrity, Screaming Frog, Botify, Deep Crawler or Google Search Console

Page 26: WordPress SEO Tips

Autolinking Plugins

They can create horrible, unnatural content.

Linking is important, so control your internal and external links to help strengthen your content and

improve user experience.

Page 27: WordPress SEO Tips

Less is more

Poorly written plugins can cause performance, maintenance and security issues. Choose wisely!

Page 28: WordPress SEO Tips

Other Plugins

There are a range of other plugins that do help with SEO and I’ll cover

some popular ones now.

Page 29: WordPress SEO Tips

P3 - Plugin Performance Profiler Data on plugin performance

https://wordpress.org/plugins/p3-profiler/

Page 30: WordPress SEO Tips

https://wordpress.org/plugins/restricted-site-access/

Restricted Site Access

Page 31: WordPress SEO Tips

Managing Redirections

Page 32: WordPress SEO Tips

Simple 301 Redirects

https://wordpress.org/plugins/simple-301-redirects/

Page 33: WordPress SEO Tips

Redirection

https://wordpress.org/plugins/redirection/

Page 34: WordPress SEO Tips

Simple URLs

https://wordpress.org/plugins/simple-urls/

Page 35: WordPress SEO Tips

Mapping 301 Redirects

https://builtvisible.com/mapping-301-redirects-for-seo-friendly-site-migrations/

Page 36: WordPress SEO Tips

rel=“nofollow”

Page 37: WordPress SEO Tips

Rel NoFollow Checkbox

https://wordpress.org/plugins/rel-nofollow-checkbox/

Page 38: WordPress SEO Tips

Image Optimisation

Page 39: WordPress SEO Tips

SEO Friendly Images

https://wordpress.org/plugins/seo-image/

Page 40: WordPress SEO Tips

EWWW Image Optimizer

https://wordpress.org/plugins/ewww-image-optimizer/

Page 41: WordPress SEO Tips

Imsanity

https://wordpress.org/plugins/imsanity/

Page 42: WordPress SEO Tips

HTML Sitemap

Page 43: WordPress SEO Tips

WP SEO HTML Sitemap Plugin

https://wordpress.org/plugins/wp-seo-html-sitemap/

Page 44: WordPress SEO Tips

Adapt

Good search marketing isn’t just about technology, it’s also about

being able to quickly adapt.

Page 45: WordPress SEO Tips
Page 46: WordPress SEO Tips

Utilising Schema

Page 47: WordPress SEO Tips

Schema

“Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data

on the Internet, on web pages, in email messages, and beyond.”

http://schema.org

Page 48: WordPress SEO Tips

Here are some examples…

Review Schema

Recipe Schema

Page 49: WordPress SEO Tips

Event Schema

Product Schema

Here are some examples…

Page 50: WordPress SEO Tips

https://developers.google.com/structured-data/testing-tool/

Structured Data Testing Tool

Page 51: WordPress SEO Tips

Local SEO Plugin

https://yoast.com/wordpress/plugins/local-seo/

Page 52: WordPress SEO Tips

 

•  https://wordpress.org/plugins/schema-creator/

•  https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/ 

•  https://wordpress.org/plugins/rich-reviews/

•  https://wordpress.org/plugins/schema-app-structured-data-for-schemaorg/

•  https://wordpress.org/plugins/rich-contact-widget/

 

Schema Plugins

Page 53: WordPress SEO Tips

 

•  http://schema.org/

•  https://developers.google.com/structured-data/policies

•  https://moz.com/learn/seo/schema-structured-data

 

Schema Resources

Note: We’ll have a talk on Schema coming up at the SEO Meetup soon!

Page 54: WordPress SEO Tips

Accelerated Mobile Pages, Instant Articles and Apple News

Page 55: WordPress SEO Tips

https://wordpress.org/plugins/amp/

AMP

Page 56: WordPress SEO Tips

https://wordpress.org/plugins/glue-for-yoast-seo-amp/

Glue for Yoast SEO & AMP

Page 57: WordPress SEO Tips

https://wordpress.org/plugins/pagefrog/

Facebook Instant Articles & Google AMP Pages by PageFrog

Page 58: WordPress SEO Tips

+

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Thanks!

Any questions?

@chrisburgesschrisburgess.com.au