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  • WordPress SEO Tips

    Chris Burgess

    @chrisburgesschrisburgess.com.au

  • WordPress Basics

    WordPress has evolved from:

    Blog > CMS > Framework

  • A lot of WordPress Themes will offer SEO features

    Avoid using these features, Themes are for look and feel. Lean, lightweight

    themes are best. Plugins are what should be used for extra functionality.

  • Keep your site lean and mean

    While plugins are great, dont just

    install for the sake of it! Only install

    whats critical. Regularly clean up and

    deactivate any you dont use to help

    with performance.

  • By default, WordPress is Search Engine friendly

  • Headingss and s are often not used correctly, or as well as they could do this stuff right and it will help!

    Heading 1 = Main Heading

    Heading 2 = Sub Heading Heading 3 = Sub Heading

    Heading 2 = Sub Heading

  • Keywords/TopicsNaturally include your keyword/topic and variations of it in your page title, meta description, content and

    images.

  • Utilising Category Pages

  • Utilise Category PagesUsing Yoast and WordPress category settings

    https://codex.wordpress.org/Category_Templates

    If category description is not supported by your theme you might need to include the following to display the text at the top of your category template

    (usually category.php or archive.php)

  • http://www.dandenongrangespoint.com.au/attractions/

    Category Page ExampleCategory description located at top of page

  • http://www.dandenongrangespoint.com.au/attractions/

    Category Page Examplecategory blog posts then follow underneath.

  • Which leads us to the big Y

  • WordPress SEO by Yoast

    All In One SEO is also very popular, but well be talking about WordPress SEO by Yoast.

    However, many of the same principles apply if you prefer a different plugin.

  • https://yoast.com/wordpress-seo/

    The Definitive Guide to Higher Rankings for WordPress Sites

  • https://wordpress.org/plugins/wordpress-seo/

    Yoast Page and Post Optimisation

  • Tools Yoast SEO

    https://wordpress.org/plugins/wordpress-seo/

  • https://wordpress.org/plugins/wordpress-seo/

    Tools Yoast SEO

  • https://wordpress.org/plugins/wordpress-seo/

    Tools Yoast SEO

  • Screen OptionsSelect Screen Options to drop down options panel to

    view Yoast SEO fields next to your posts and pages

  • Yoast SEO Quick Edit FieldsQuick Edit before installing the plugin

    https://wordpress.org/plugins/quick-edit-fields-for-yoast-seo/

  • Yoast SEO Quick Edit FieldsAfter installing the plugin you can see the additional

    Yoast Settings now in Quick Edit

    https://wordpress.org/plugins/quick-edit-fields-for-yoast-seo/

  • Beyond Yoast

  • Even though Yoast can manage the majority of SEO-related

    functionality, there a few more plugins that come in handy

  • The Right Tool for the Job

    Dont use WordPress for everything

  • Link Checking Plugins

    These plugins can consume a lot of resources, they are often banned from high-end hosts.

    Use Xenu, Integrity, Screaming Frog, Botify, Deep Crawler or Google Search Console

  • Autolinking Plugins

    They can create horrible, unnatural content.

    Linking is important, so control your internal and external links to help strengthen your content and

    improve user experience.

  • Less is more

    Poorly written plugins can cause performance, maintenance and security issues. Choose wisely!

  • Other Plugins

    There are a range of other plugins that do help with SEO and Ill cover

    some popular ones now.

  • P3 - Plugin Performance Profiler Data on plugin performance

    https://wordpress.org/plugins/p3-profiler/

  • https://wordpress.org/plugins/restricted-site-access/

    Restricted Site Access

  • Managing Redirections

  • Simple 301 Redirects

    https://wordpress.org/plugins/simple-301-redirects/

  • Redirection

    https://wordpress.org/plugins/redirection/

  • Simple URLs

    https://wordpress.org/plugins/simple-urls/

  • Mapping 301 Redirects

    https://builtvisible.com/mapping-301-redirects-for-seo-friendly-site-migrations/

  • rel=nofollow

  • Rel NoFollow Checkbox

    https://wordpress.org/plugins/rel-nofollow-checkbox/

  • Image Optimisation

  • SEO Friendly Images

    https://wordpress.org/plugins/seo-image/

  • EWWW Image Optimizer

    https://wordpress.org/plugins/ewww-image-optimizer/

  • Imsanity

    https://wordpress.org/plugins/imsanity/

  • HTML Sitemap

  • WP SEO HTML Sitemap Plugin

    https://wordpress.org/plugins/wp-seo-html-sitemap/

  • Adapt

    Good search marketing isnt just about technology, its also about

    being able to quickly adapt.

  • Utilising Schema

  • Schema

    Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data

    on the Internet, on web pages, in email messages, and beyond.

    http://schema.org

  • Here are some examples

    Review Schema

    Recipe Schema

  • Event Schema

    Product Schema

    Here are some examples

  • https://developers.google.com/structured-data/testing-tool/

    Structured Data Testing Tool

  • Local SEO Plugin

    https://yoast.com/wordpress/plugins/local-seo/

  • https://wordpress.org/plugins/schema-creator/ https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/ https://wordpress.org/plugins/rich-reviews/ https://wordpress.org/plugins/schema-app-structured-data-for-schemaorg/ https://wordpress.org/plugins/rich-contact-widget/

    Schema Plugins

  • http://schema.org/ https://developers.google.com/structured-data/policies https://moz.com/learn/seo/schema-structured-data

    Schema Resources

    Note: Well have a talk on Schema coming up at the SEO Meetup soon!

  • Accelerated Mobile Pages, Instant Articles and Apple News

  • https://wordpress.org/plugins/amp/

    AMP

  • https://wordpress.org/plugins/glue-for-yoast-seo-amp/

    Glue for Yoast SEO & AMP

  • https://wordpress.org/plugins/pagefrog/

    Facebook Instant Articles & Google AMP Pages by PageFrog

  • +

  • Thanks!

    Any questions?

    @chrisburgesschrisburgess.com.au