wordpress und seo (wordpress meetup hamburg)

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Keine exakte Wissenschaft200 FaktorenFaktoren sind gewichtet1

5.320.000.000 Suchen im Monat in DEQuelle: SISTRIX 2012

5, 3 Milliarden2

Quelle: SEO-Summary.de

Quelle: https://www.sistrix.de/news/klickwahrscheinlichkeiten-in-den-google-serps/

the good the bad and the ugly

Black Hat SEO Tactics

Content Automation

Hidden Text or Links

Keyword Stuffing

Sneaky Redirects

Cloaking

Quelle: http://openumbrella.org/google-seo-ranking-factors-2016/

ranking faktors 2016

Domain Factors

Domain AgeKeyword Appears in Top Level DomainKeyword As First Word in DomainDomain HistoryPenalized WhoIs Owner

13

Page-Level Factors

Keyword in Title TagTitle Tag Starts with KeywordKeyword in Description TagKeyword is Most Frequently Used Phrase in DocumentContent LengthDuplicate ContentPage Loading

14

Site-Level Factors

Content Provides Value and Unique InsightsSite ArchitectureSite UpdatesNumber of PagesSSLServer Location

15

Backlink Factors

Linking Domain AgeAuthority of Linking PageLinks From Competitors

16

User Interaction

Organic Click Through Rate for a KeywordBounce Rate (???)Number of CommentsDwell Time (Verweildauer)

17

Special Algorithm Rules

Query Deserves Freshness:Google gives newer pages a boostUser Browsing HistoryUser Search HistoryGEO TargetingLocal SearchesGoogle News BoxImage Results

18

Social Signals

Number of TweetsFacebook LikesFacebook SharesPinterest PinsKnown Authorship19

Brand Signals

Brand Name Anchor TextOfficial LinkedIn Company PageBrand Mentions on News SitesWebsite is Tax Paying Business

20

On-Site Webspam Factors

Panda Penalty: Sites with low-quality content (particularly content farms)Site Over-OptimizationPopups or Distracting AdsAffiliate SitesAutogenerated Content21

Off-Page Webspam Factors

Unnatural Influx of Links: A sudden (and unnatural) influx of links is a sure-fire sign of phony links.Links from the Same Class C IPGoogle Sandbox22

Google updates

Jedes Jahr 400 Stck

Beispiel 2015Mobile-Friendly Update or MobilegeddonHTTPs UpdateRank Brain = artificial intelligenceQuality Update or Phantom 2= Hubpages is one of the sites that saw a 22% drop in traffic

23

technical SEO

Technical SEO fr Beginner Gltiger & optimierter HTML Code Syntaxfehler vermieden & korrigiert Flietext optimiert (Modell: Invertierte Pyramide) Aufzhlungen sinnvoll genutzt Titels, Descriptions, Headings (berschriften) im HTML Links & Anchor-Texte optimiert Bilder optimiert (Alt Tagging) Inhalte richtig strukturiert und optimiert Meta-Angaben optimiert Broken Links gefunden und beseitigtInterne Verlinkung optimiert URL Struktur optimiert24

off page SEO

Social SignalsBacklinks25

on page SEO

ContentHTML Struktur

26

technisches SEO

Steuerung des CrawlingsPage SpeedSeiten ImfrastrukturServer Setup

27

WordPress

.htaccess

Make URLs SEO-friendly and future-proofRobots directivesVarious types of redirect404 error pagesImprove caching for better site speed

29

WordPress plugins

Alternativen:WP Smush.itTinyPNGKraken.io35

Alternativen:RankScanner: Rank TrackingOff Page SEO

41

SEO tools

Webmaster Tools43

GOOGLE KEYWORD TOOL45

@Philcomputing

0172 3088772

phil@outoftheboxmedia.de

Q & A